Chronus Website Refresh V2Works was asked by Chronus to work alongside them to improve their online presence by including new brand elements. V2Works designed new page layouts that integrated the more colorful and playful aspect of the Chronus brand, including infographics and icon illustrations. The scope included the tweak of page layout and navigation to create a better user experience. This project required: Brand Development Design & Layout Appropriation of Brand Photography & Imagery Infographic Design Content Organization
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So far V2Works has created 39 blog entries.
Chronus Tips for Mentoring Success As part of their mentoring program, Chronus collaborated with V2Works to create a series of Tips, each using a quote and photograph of an actual Chronus Mentoring customer. Tips screens were created on-brand using bright colors and interesting illustrations. This project required: Brand Development Design & Layout Appropriation of Brand Photography & Imagery
Chronus Logo Development Along with development of the Chronus brand, Chronus launched with multiple levels of coaching and mentoring modules, each needing their own brand extension. V2Works developed a series of marks that distributors could use depending on their appropriate position. Each level was designated by color coding and distinctive level names. This project required: Brand Development Color Development Design & Layout Specification and Guidelines
Chronus Culture Interaction To further develop a culture for mentoring and coaching, Chronus looked to V2Works to create a series of art to be displayed throughout their corporate offices. The aim of each poster was to display helpful, and sometimes inspirational, information to continue to foster a mentoring attitude. This project required: Brand Development Design Layout Appropriation of Brand Imagery
Chronus Web Campaign Chronus looked to V2Works to create an web-wide advertising campaign to initiate a awareness for their mentoring and coaching software. Using multiple web ad sizes, as well as targeting social media, a cohesive campaign was designed to connect with their audience for free e-book downloads and webinars. This project required: Campaign Development Design Layout Appropriation of Brand Photography & Imagery
Chronus Career Development Collateral Chronus offers talent and career development software for enterprise-scale organizations. As one of the fastest growing mentoring and talent development solutions companies, Chronus looked to differentiate their brand by teaming up with brand experts. They had a lot of information that needed to be streamlined for potential clients. Brand strategy focused primarily on how the customer was interacting with Chronus products—development from on a user experience perspective. Along with a redesign of their corporate website, we used the refreshed Chronus brand platform to implement additional creative projects including photography, illustration, and sales campaign collateral. We focused on simplifying customer interfacing from the ground up. By involving the core management in creative discovery sessions it was easy to [...]
Hamilton Needle Builder Hamilton Company manufactures a great quantity of hubs and needles in a wide array of gauges and lengths, but is well-equipped to handle each customers’ needs. V2Works created a way for customers to make the selection process easy — the Hamilton Needle Builder. The Needle Builder is a stand-alone website that walks the user step-by-step through the needle building process. Users start by selecting their hub style, a needle gauge and length, and finishing with the point style they require. In the end the customer is shown the exact needle, whether custom or not, that can be ordered. This project required: Creative & Concepts Guidelines for Scope Design & Development Production & Code [...]
Hamilton Incyte Ad Series In collaboration with Hamilton Company’s marketing team, V2Works designed a series of ads to show the most important feature of their Incyte product line — online cell monitoring in real-time. The ads feature a sequence of people enjoying time outside of the laboratory, and let text bubbles tell the story of how Incyte is working for them back in the lab. This project required: Design Layout Copy Writing Appropriation of Brand Photography & Imagery
Hamilton Optical Oxygen Sensors Hamilton Company challenged V2Works to develop and design a dynamic brochure to market the intelligence of their VisiFerm line of Optical Oxygen Sensors. V2′s team created unique techniques to get the best possible story on the page. Focusing on the most relevant information for the end-user, complex 3D renderings were displayed along with detailed infographics and information. This project required: Creative 3D Rendering Infographic Design Copy Writing Design & Layout Appropriation of Brand Photography & Imagery Content Organization
Hamilton Online Cell Density Brochure In order to showcase the innovative technology of Online Cell Density Monitoring — a way to monitor cells in real-time — Hamilton Company looked to V2Works to create a dynamic brochure. To tell the story in an easy-to-understand way, V2′s team incorporated elaborate infographics and detailed 3D renderings that would speak intelligently to the target audience. This project required: Creative 3D Rendering Infographic Design Copy Writing Design & Layout Appropriation of Brand Photography & Imagery Content Organization