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What I Look for on Employment Applications

At V2Works, we look for skilled applicants who challenge and inspire us. We love big thinkers and brand innovators. We don’t care where you went to school or who you know. Just be bright, cutting edge, and ready to kick average work to the curb to create work that matters.During my career, I’ve reviewed countless applicants, but only a few pass the test to make it beyond my inbox before getting filed away. Fewer still get an interview. If you want to get hired at V2Works or another design firm, you might want to consider the following information.First ImpressionsSince we're living in the digital age, the first thing I see these days is an email cover letter, followed by an attached, more detailed cover letter. These two items can build or [...]

What I Look for on Employment Applications2022-09-12T21:34:47-07:00

Capabilities & Expertise

A Meaningful Brand ExperienceV2Works has honed the power of design to create smart and focused brands using our own Brandgineering by Design™ process — the result of over 25 years of accumulative branding research, analysis, and implementation, in which we have captured our deepest, most meaningful brand experiences, and simplified them into a simple step-by-step process that positions new or existing brand platforms to achieve Brand Victory. We are visionaries who listen to our clients, engage in creative solutions, and build brands that get attention. As industry leaders, we have the endurance to push past boundaries to establish long-term, valuable marketing solutions based on hard work and measurable results.We distill, focus, and deploy your brand message across the spectrum of print and digital media, reaching your customers with effective materials and a [...]

Capabilities & Expertise2020-08-25T22:38:15-07:00

Inbound Marketing Capabilities & Expertise

Inbound Marketing Capabilities & Expertise Times are changing which means marketing effectively to your potential customers is too. As a team of certified Inbound marketers, we can show you the tools you need to help convert more visitors into leads, and leads into customers in a way the benefits both parties and that also creates lifelong ambassadors for your brand in a way that traditional marketing tactics can’t. Campaign Creative & Strategy Inbound Marketing Work Flows Content Marketing Strategy Competitor Analysis Content Organization HubSpot Inbound Marketing Certified Agency Case Study — Hamilton Company Case Hamilton Company, our long-time client, has been a leading global manufacturer for 60 years, making precision measurement [...]

Inbound Marketing Capabilities & Expertise2020-08-24T22:40:13-07:00

Social Support Capabilities & Expertise

Social Support Capabilities & Expertise With proper management, branded social channels can be a tremendous marketing asset for their companies. We help brands master their brand personality, taking thought leadership and customer engagement to the next-level with high-quality content and appealing visuals that are worth saving. Creative & Support Content Creation & Visualization Editorial Calendar Organization Post Scheduling & Management Social Media Audits Analytics & Reporting Copy Writing Case Study — Hamilton Company Case Hamilton Company has been a leading global manufacturer for 60 years, making precision measurement devices and automated liquid handling workstations. A long-time client, Hamilton approached V2Works with a desire to expand their exposure across the web, [...]

Social Support Capabilities & Expertise2020-08-24T22:40:19-07:00

Digital Capabilities & Expertise

Digital Capabilities & Expertise From a computer screen to a kiosk, trade show plasma screen to a customer’s pocket, our team of brandgineers have the tools and experience to meet your digital marketing goals, from strategy to web design and UI/UX architecture, to production through launch. Our approach to interactive design combines information architecture, dynamic content, and engaging visuals into a memorable experience that drives results for our clients. Complementing our digital design services, we utilize our on-site photo studio to create original image assets, in addition to full 3D capabilities for product and conceptual work. Digital Creative & Strategy Photography 3D Rendering & Animation Motion Graphics & Video Web & Mobile Interface Design Wire-framing & Prototyping QA & Maintenance [...]

Digital Capabilities & Expertise2023-12-07T12:46:36-08:00

Print Capabilities & Expertise

Print Capabilities & Expertise Before Adobe created Photoshop and Apple made a computer with enough RAM to display a layout, we were designing innovative, creative print. Each day, we are producing high-quality, cohesive brand collateral across a wide range of formats. Unlike many small- to mid-size design firms, we can take your print project from initial conceptualization all the way through final production and delivery — completely in-house. With a strong background in production, our team brings the expertise needed to design for your brand with print feasibility, schedule, and of course budget in mind. From simple direct mail postcards to complex product launches with a full suite of materials, we do it all, and we do it well. Print Strategy, through Creative & Production Collateral Materials [...]

Print Capabilities & Expertise2020-08-24T22:40:33-07:00

Brand Capabilities & Expertise

Brand Capabilties & Expertise Your brand is so much more than just your logo and tag-line — it’s how your customer’s experience, engage with, and interpret your company, its people, and its vision. Our in-depth branding process provides valuable insight into who you are as an organization, and paves the way for seamlessly integrating those values into all facets of your marketing. Working collaboratively with our clients, we get to know you and your company to truly understand your business goals and challenges, in order to craft the best strategy and messaging to represent who you are, and where you want to go. Creative Strategy & Implementation Brand Development Brand Architecture Brand Identity / Logotype Brand Guidelines Marketing Strategy & Planning [...]

Brand Capabilities & Expertise2020-08-24T22:40:42-07:00

Ironmaster Catalog Redesign

Ironmaster Catalog Redesign Ironmaster came to us in need of a catalog design update. This 28-page catalog features company history, product information, specifications, instructions, exercise moves, and two tear-out posters with work out routines that a person could hang on the wall in their home gym. We went to their warehouse in Monroe, WA, for an on-site photoshoot with two models and multiple sets of equipment. The photos were a great addition to the revamp of the brochure redesign. The project required: Creative Concepting Brand Development Print Design & Layout Content Organization Color Development Color Correction Original Photography Photo Retouching Catalog Organization & Hierarchy Product Photography [...]

Ironmaster Catalog Redesign2020-07-01T17:51:45-07:00

IDEX Health & Science Periodic Table of Analytical Fittings

The Periodic Table of Analytical Fittings IDEX Health & Science wanted to do a promotional giveaway that would also serve a use for their customers. Their engineering experts developed a Periodic Table of Analytical Fittings and worked with Brandgineering team at V2Works to create a color-coded poster that mimicked the periodic table to serve as a quick reference guide for their analytical fittings. This poster was given away at multiple trade shows in the US and Europe, and was also co-branded by their distributor, VWR, as well as published in ChromJournal magazine to give away 30,000 copies. The periodic table of fittings features 137 three-dimensional renderings of fittings, ferrules, and tools with their corresponding information. V2Works took rough ideas and CAD files from the engineers [...]

IDEX Health & Science Periodic Table of Analytical Fittings2020-07-01T17:53:15-07:00

Majestic Safety Glasses Campaign and Packaging

Majestic Safety Glasses Campaign and Packaging Majestic, a glove and safety clothing company, was releasing a new line of safety glasses and came to us for help. After a major rebrand, they needed not only packaging to match their new brand, but a way to get the word out that they now carried these glasses. We created a landing page and eblast campaign to send out to their current customers to let them know about the new glasses as well as a direct mail flyer to send out to their catalog mailing list. The glasses packaging consisted of three parts — the plastic bag the glasses came in, a box for retailers to sit on their shelf, and an outer branded shipping [...]

Majestic Safety Glasses Campaign and Packaging2023-04-18T20:10:34-07:00
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The Simpler the Brand, the Sweeter the Victory

Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.

Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.