Project Description

Altavair Brand and Website

V2Works helped develop new brand and website strategies to position Altavair as a leading commercial aircraft finance and leasing company worldwide.

CASE

Altavair, formerly Guggenheim Aviation Partners (GAP), a subsidiary of Guggenheim Partners, LLC. Altavair recently purchased the commercial aviation division from Guggenheim Partners to operate as an independent business, procuring the help of V2Works to create and launch a complete re-brand of their company, including a new name, identity, collateral, photography, and website. Due to Altavair’s established history, they not only required a strong new brand, but a compelling website that would uphold their credibility in the market.

STRATEGY

In a rapid six-week sprint, V2Works worked to determine a clear differentiator and branding strategy to help guide their internal principles and behaviors moving forward. V2Works then used that strategy to develop a bold identity, using a process of collaboration and iteration, to ultimately land on the their final expression. V2Works kicked off the website project by conducting brand exercises to identify successful benchmark sites, gain creative inspiration, and build insights for developing a web strategy for Altavair. Leveraging insights from the research phase, V2Works created a multi-platform responsive website experience to promote the company’s culture, service offerings, customer base, and portfolio.

RESULTS

The result is the name Altavair, which acknowledges the brand’s legacy while also allowing the company to tell a much larger story about their distinct advantages — the significant role their people play in the organization, along with the unique and innovative ways their people make connections with and for their customers. The new brand and website was designed and developed to reflect Altavair’s key brand values, and also express their uniquely innovative interactions paired with phenomenal integrity. Their polished website reinforces the brand by conveying Altavair’s long history and commitment to commercial aviation leasing, while also offering an extensive look into their immense track record of world-wide clientele.

Project Requirements

BRAND STRATEGY

Naming and Nomenclature
Brand Strategy
Brand Development
Positioning and Messaging

CREATIVE BRANDING

Brand Identity & Logotype
Brand Guidelines
Design and Layout
Photography
Web & Mobile Interface Design
User Experience and Interaction
Wireframing and Prototyping

BRAND MARKETING

CMS Integration
Fact Sheet Development and Design
New Website Design and Development
QA & Maintenance

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Quote
“V2Works exceeded our expectations at each step. Not only did they stay on the agreed project timeline, but they also stayed within budget. We simply could not be happier with the end result.”
Timothy O'Hara, Altavair Air Finance
“V2Works is an essential part of our marketing team. They are lightening fast, easy to work with, great at helping you hone your message, and the best graphic designers I have ever worked with.”
Mark Kincy, IDEX Health & Science
“We needed a creative design firm that would listen to our ideas to help turn things around. V2Works has helped us to create a more professional image and modern identity. In the last 4 years we have almost tripled our business.”
Matt Dawson, Ironmaster
“When it comes to advertising budgets you will eventually have to talk about ROI. V2Works takes the time to learn about our business and together we get a lot more done for the money.”
Alan Schell, Upchurch Scientific, Your Content Goes Here

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