Don’t be afraid to be unique.

I’m retired… Unless.

You have a challenging, slightly unhinged creative project, a small-ish budget, and the courage to make something that doesn’t look like every other beige rectangle on the internet.

It’s been a great ride.

After 45 years in the creative business, I’ve officially stepped away from the daily grind of running my own brand agency. I sold the building and gave the employees my clients. Not because I ran out of ideas—quite the opposite. The industry just started sprinting toward faster, cheaper, and… let’s be honest… way more boring.

What used to be thoughtful, crafted work is now a blur of banner ads, templates, and “make the logo bigger” energy. Everything looks the same. It’s like the entire internet shops at the same khaki store.

And now AI is here. Wild, powerful, a little weird. I’m actually excited about it. It could spark a whole new wave of originality… or turn us all into people who can’t remember a phone number or a good idea without assistance.

Time will tell.

In the meantime, I’m choosing projects that feel like something. Something bold. Something different. Something that makes people stop scrolling and go, “Wait… what was that?”

So if that’s what you’re after, contact me at Troy@V2Works.com