MaxPower Law needed a way to introduce their newly created brand to the market while also standing apart from their competition. As part of their overall brand strategy and multi-faceted media blitz, our objective was to develop a series of TV commercials that would capture the attention of the intended audience while also carefully appealing to the emotions of family members who would most likely be making the difficult call to MaxPower Law if an unthinkable accident happened.
To develop a stirring customer reaction, V2Works conducted a great deal of research to determine the best messaging strategy. Using our findings we carefully began the script writing process with the main aim of not using scare tactics. The goal was to touch on points of concern – such as not being able to pay medical bills or having to declare bankruptcy – while also educating customers on what to do after an accident. The resulting scripts were a perfect balance of reassurance and education. From there, our team created an engaging graphical theme for the videos, using a combination of animated text, footage, and sound to grab the viewers attention. To create an audible brand across all the videos, each commercial opened and closed with a powerful motorcycle ‘rev’ sound that grabs viewers’ attention and creates immediate recognition. We set and met our goal to finish the video series for a Springtime launch, so the messaging would be fresh in the minds of viewers who were just starting to dust off their bikes for riding season. The series of commercials are now currently playing during both the morning and evening news on multiple news channels in Seattle.
V2Works was successful in developing MaxPower Law’s new brand image and strategies, which helped educate target audiences about motorcycle safety, and help entice prospective customers to engage after an accident. The MaxPower Law video series started receiving immediate interest within days of the first airing of the commercials, and has helped the Pacific Northwest community learn more about the proper ways to handle a motorcycle accident.