Like most companies, the V2Works team celebrated the holiday season a little differently this year. With social distancing still in full force due to COVID-19, we gathered virtually to reminisce, play games, compete in a gingerbread house decorating contest, and feast. Everyone enjoyed the meal of their choice — whether having something scrumptious delivered or making something fancy themselves — then we settled down for a night of laughter and fun. As always, the party was a huge success! We're very grateful to be able to lean on each other's talents every day, so it's nice to take a moment [...]
Following the "spooky" theme of 2020, the V2Works' Brandgineers celebrated Halloween in Quarantine. While some of us practiced safe social distancing at the office, some of us are still working remotely due to a range of circumstances. The physical distance didn't damper the mood in any way... we still dressed up like we usually do, albeit with an added mask, and continued our usual Halloween traditions. Here are the highlights. 7th Annual Pumpkin Decorating Contest Our 7th Annual Pumpkin Decorating Contest transitioned to digital this year, with team members submitting a wide range of artistry. From photos of actual pumpkin [...]
Are you getting the most out of your posts on LinkedIn? Follow these handy tips to make sure your posts are following LinkedIn best practices. Increase Content Engagement Sharing valuable content with people who want to see it is the biggest hurdle with social media. Use “Targeted Audience” when posting. This makes sure that only people who are interested in what you are posting, see it. When you are creating a post, you can target the audience and it will tell you how many people you are going to reach before you press post. If the reach is not that [...]
LinkedIn has made some changes to their Showcase Pages this year. We want our clients to always be in the loop with changing technology, so we wrote this summary of the new features for you. What are LinkedIn Showcase Pages? LinkedIn Showcase Pages are subpages of your main company page. They work as a place where you can interact with your target audience and showcase life inside your business such as business lines, products, or initiatives. New Features LinkedIn now offers Content Suggestions, a feature that tells the admins what is trending with their followers. Take these insights [...]
Prove Your Marketing Worth to Corporate with These 6 Metrics Studies show that 73% of executives don’t believe that marketing drives demand and revenue. As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics and we have to make sure that we can prove the ROI of our marketing efforts. Do you know which metrics actually matter to your boss? In this cheat sheet of metrics, we’ll share the six metrics that do. In this brief 10-page cheat sheet, you’ll find: 6 marketing metrics that prove the value of your [...]
Attract New Customers with Inbound Marketing Congratulations! You are ready to change the way you market your business and start reaching new potential customers as well as retaining current ones. Generating leads is a marketer’s single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective. Learn why your current marketing plan may be struggling and how inbound can help you turn it around. Download the white paper to learn: Why the old marketing techniques are failing What inbound marketing is How social media and SEO [...]
Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.
Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.