Virtual Face-to-Face is the Future of Business and Industry Events If you’re finding yourself transitioning to online events — either as a consequence of the COVID-19 quarantine, budget constraints, or the desire to connect with your audience differently — you may be feeling apprehensive about doing it properly. We're here to tell you that there's no need to be nervous. In fact, going virtual is a great way to create a community for people who are drawn to your brand. Not only is creating and online event an amazing opportunity to inform, entertain, and engage your audience by delivering an experience that compels them to participate, there are other nice benefits too. Virtual events have the potential to expand your audience significantly. They give you a way to connect [...]
Like most companies, the V2Works team celebrated the holiday season a little differently this year. With social distancing still in full force due to COVID-19, we gathered virtually to reminisce, play games, compete in a gingerbread house decorating contest, and feast. Everyone enjoyed the meal of their choice — whether having something scrumptious delivered or making something fancy themselves — then we settled down for a night of laughter and fun. As always, the party was a huge success! We're very grateful to be able to lean on each other's talents every day, so it's nice to take a moment and observe our achievements and congratulate ourselves for another year well done.
Following the "spooky" theme of 2020, the V2Works' Brandgineers celebrated Halloween in Quarantine. While some of us practiced safe social distancing at the office, some of us are still working remotely due to a range of circumstances. The physical distance didn't damper the mood in any way... we still dressed up like we usually do, albeit with an added mask, and continued our usual Halloween traditions. Here are the highlights. 7th Annual Pumpkin Decorating Contest Our 7th Annual Pumpkin Decorating Contest transitioned to digital this year, with team members submitting a wide range of artistry. From photos of actual pumpkin carvings, to getting creative in photoshop, to digital paintings of pumpkins, all presentations were amusing. Here are the entries: Check out our entries from other contests. We Like to [...]
Are you getting the most out of your posts on LinkedIn? Follow these handy tips to make sure your posts are following LinkedIn best practices. Increase Content Engagement Sharing valuable content with people who want to see it is the biggest hurdle with social media. Use “Targeted Audience” when posting. This makes sure that only people who are interested in what you are posting, see it. When you are creating a post, you can target the audience and it will tell you how many people you are going to reach before you press post. If the reach is not that great, remove the targeted filter. Reach More People Globally Create page admins in various countries so they can post and share relevant content to their region. Display your page’s name [...]
LinkedIn has made some changes to their Showcase Pages this year. We want our clients to always be in the loop with changing technology, so we wrote this summary of the new features for you. What are LinkedIn Showcase Pages? LinkedIn Showcase Pages are subpages of your main company page. They work as a place where you can interact with your target audience and showcase life inside your business such as business lines, products, or initiatives. New Features LinkedIn now offers Content Suggestions, a feature that tells the admins what is trending with their followers. Take these insights and share more relevant content on that topic with your followers. Many of the new changes have to do with jobs. People looking for jobs at specific companies can gain [...]
Prove Your Marketing Worth to Corporate with These 6 Metrics Studies show that 73% of executives don’t believe that marketing drives demand and revenue. As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics and we have to make sure that we can prove the ROI of our marketing efforts. Do you know which metrics actually matter to your boss? In this cheat sheet of metrics, we’ll share the six metrics that do. In this brief 10-page cheat sheet, you’ll find: 6 marketing metrics that prove the value of your marketing efforts Formulas and examples to help you calculate your own metrics Explanations and scenarios of why these metrics are important and how to interpret them Download our formula cheat [...]
Attract New Customers with Inbound Marketing Congratulations! You are ready to change the way you market your business and start reaching new potential customers as well as retaining current ones. Generating leads is a marketer’s single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective. Learn why your current marketing plan may be struggling and how inbound can help you turn it around. Download the white paper to learn: Why the old marketing techniques are failing What inbound marketing is How social media and SEO can propel your business And more! This is your guide to revolutionizing your marketing to get the most bang for your buck. download now
15 Enviable Examples of Inbound Marketing Strengthen your lead generation strategy with this easy to use guide. A marketer’s single most important objective is to increase lead generation. Despite this, 9 in 10 marketers describe their lead generation process as inefficient and/or ineffective. That’s a lot of room for improvement. To help kick your lead generation into overdrive, we have organized a guide of 15 Powerful Lead Generation Strategies to drive success. Download the guide to learn: What content generates the most leads Proven landing page practices that get conversions How to create irresistible offers How to integrate social media into your marketing plan And more! This is your blueprint to generating quality leads for your sales team. download now
For our 2019 6th Annual Pumpkin Decorating Contest, the V2Works Brandgineering team delivered another selection of creativity. Check out our entries from other contests. To celebrate the day, we also played hooky and closed the office for the afternoon to go watch a movie. But, first we needed masks. The year, we wore our V2 attire and chose a "monster" to use as a mask. As usual, the Halloween festivities were a blast.
Case IDEX Health & Science asked V2Works to overhaul their Social Media strategy. After establishing goals, reviewing their current plan, and researching current, viable B2B methods, we came up with a plan. Strategy We developed a branded post-style that included not only their images, but brand voice, as well as a hash-tag strategy. We aimed for a post per channel per day, spreading out an average of 35 posts over their social channels each month. Results The major, over-arching campaign over these months was the IDEXology campaign which brought a 39.8% increase in website sessions and a 45% increase in website users. Large increases in social media traffic has also been a key result of the IDEXology campaign, [...]