Finding the Time for Your Brand

It’s easy to make excuses for why your company doesn’t have the time to undertake a total rebrand. Truthfully sometimes those reasons are valid, and it’s possible rebranding is just not the right answer. In this fast-paced world, it’s no surprise that many companies are struggling to find the time and energy for a full-scale rebranding effort. The task can seem daunting, requiring not only significant time commitments but also staffing resources that may already be stretched thin. However, if your company has been using the “not enough time” excuse, it's important to know there are alternative options. In all our experience working with companies to recharge their brands, we’ve found a few keys that can help save you time and money. When you’re already collapsing [...]

Finding the Time for Your Brand2023-08-23T09:49:44-07:00

Investing in the Future of Your Brand

Is your company struggling to find the importance and value of investing in its brand? It’s easy to make excuses for why you can’t afford a total rebrand, however, the truth is you really can’t afford NOT to invest in your brand’s future. A company’s brand has the ability to evoke feelings in an individual, maybe even having a personal impact in their life. Your brand serves as the cornerstone of your identity, it’s not just a logo or catchy tagline, it’s the embodiment of your company’s values, and reputation. But as the famous playwright, John Heywood, once said: “Rome wasn’t built in a day, but they were laying bricks every hour”. Building your brand takes time, investing, experimentation, and taking calculated strategic risks. Working in [...]

Investing in the Future of Your Brand2023-08-23T09:44:00-07:00

Standing Out from the Competition

Let’s be honest, competition is everywhere in the world of business. According to the U.S. Small Business Administration, there are over 33,000,000 small businesses in the United States alone. And because of this, companies are constantly competing for visibility by taking advantage of marketing and advertising to get consumer attention. Ensuring your brand is standing out from the competition is essential to not getting lost in the chaos. And it’s easy to get overlooked if you’re not taking additional measures to make your brand impactful. Ask yourself; can your audience tell the difference between you and the competition? What makes you stand out? Over the years we have helped various companies with this same obstacle and discovered the solutions that helped put them back into the [...]

Standing Out from the Competition2023-08-23T09:53:39-07:00

Recognizing Signs of Brand Fatigue

In today's rapidly evolving market, maintaining a fresh and engaging brand is critical to staying relevant and appealing to your target audience. But, just like any other aspect of business, your brand can become worn-out over time. This can occur due to being disconnected from your customer’s preferences, having outdated visual graphics, and a weakened brand voice. It’s a sad reality, but we’ve seen it happen more often than you would think. Over the span of 30 years in the industry, we’ve noticed the same key indicators that a brand is feeling drained and exhausted. Let’s explore some of the strategies we’ve implemented with our own clients to recharge their brands and help them stay energized. Customers are at the core of your business, and their [...]

Recognizing Signs of Brand Fatigue2023-08-23T09:57:31-07:00

Unveiling a Click-Worthy Brand Transformation for ClickBio

Staying ahead of the curve is paramount in the fast-paced world of high-tech life sciences. To meet the ever-evolving demands of the industry, ClickBio, an innovative player in the field, joined forces with V2Works, a notable design agency specializing in brand transformations. The partnership between V2Works and ClickBio was fueled by a shared vision of pushing boundaries and embracing innovation. As ClickBio sought to modernize its brand and reach a wider audience, it found an ideal creative partner in V2Works. With their strategic approach and in-depth understanding of the life sciences landscape, V2Works was uniquely positioned to translate ClickBio’s cutting-edge technology into a compelling brand experience. Together, the teams embarked on a journey to redefine ClickBio’s brand identity from the ground up. Building [...]

Unveiling a Click-Worthy Brand Transformation for ClickBio2023-07-10T14:15:23-07:00

Branded Swag and Promotional Giveaways

We are approaching summer of 2023, we’re back at trade shows, events, conferences... but you have to up your swag game if you want to be the talk of the trade show floor. If you can’t bear to give out yet another pen, water bottle, or even worse…..a lanyard, you have to really dig deep for ideas. Being creative with swag and giveaways, while staying on brand, isn’t the easiest feat. It’s easy to lose hours or even days going down an internet rabbit hole of searches for “customized giveaways” and honestly, there are only so many “company logo here” koozies one person can review. V2Works kept our clients swag game strong, even during the time when we were all working from home. During Covid, we knew many working parents [...]

Branded Swag and Promotional Giveaways2023-06-19T15:48:58-07:00

V2Works Partners with Metcalf to Modernize and Launch New Brand for Evolving Construction Industry

V2Works partnered with Metcalf Builders, Inc., a prominent construction company based in Reno, Nevada, serving across the United States with over $1 billion in completed work since 1994. The successful partnership saw V2Works work closely with the Metcalf leadership team to modernize its brand and align its messaging with its company values, vision, and commitment to providing exceptional commercial construction and management services. Metcalf Builders reached out to V2Works with the idea of renaming their firm “MBI” and desired a new logo. But, after assessing their objectives, the V2Works team of Brandgineers proposed an entire rebranding plan. After meticulous research and evaluation, V2Works recommended conserving the name “Metcalf” but modernizing it as a shortened version of its original moniker. The shortened name recognizes [...]

V2Works Partners with Metcalf to Modernize and Launch New Brand for Evolving Construction Industry2023-06-12T22:39:00-07:00

Tips for Creating an Engaging Virtual Event Experience

Virtual Face-to-Face is the Future of Business and Industry Events If you’re finding yourself transitioning to online events — either as a consequence of the COVID-19 quarantine, budget constraints, or the desire to connect with your audience differently — you may be feeling apprehensive about doing it properly. We're here to tell you that there's no need to be nervous. In fact, going virtual is a great way to create a community for people who are drawn to your brand. Not only is creating and online event an amazing opportunity to inform, entertain, and engage your audience by delivering an experience that compels them to participate, there are other nice benefits too. Virtual events have the potential to expand your audience significantly. They give you a way to connect [...]

Tips for Creating an Engaging Virtual Event Experience2023-04-18T20:07:33-07:00

Holiday Party 2020 – Social Distancing Style

Like most companies, the V2Works team celebrated the holiday season a little differently this year. With social distancing still in full force due to COVID-19, we gathered virtually to reminisce, play games, compete in a gingerbread house decorating contest, and feast. Everyone enjoyed the meal of their choice — whether having something scrumptious delivered or making something fancy themselves — then we settled down for a night of laughter and fun. As always, the party was a huge success! We're very grateful to be able to lean on each other's talents every day, so it's nice to take a moment and observe our achievements and congratulate ourselves for another year well done.    

Holiday Party 2020 – Social Distancing Style2023-04-18T20:07:41-07:00

Halloween in Quarantine & 7th Annual Pumpkin Decorating Contest

Following the "spooky" theme of 2020, the V2Works' Brandgineers celebrated Halloween in Quarantine. While some of us practiced safe social distancing at the office, some of us are still working remotely due to a range of circumstances. The physical distance didn't damper the mood in any way... we still dressed up like we usually do, albeit with an added mask, and continued our usual Halloween traditions. Here are the highlights. 7th Annual Pumpkin Decorating Contest Our 7th Annual Pumpkin Decorating Contest transitioned to digital this year, with team members submitting a wide range of artistry. From photos of actual pumpkin carvings, to getting creative in photoshop, to digital paintings of pumpkins, all presentations were amusing. Here are the entries: Check out our entries from other contests.   We Like to [...]

Halloween in Quarantine & 7th Annual Pumpkin Decorating Contest2020-11-02T23:41:43-08:00
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The Simpler the Brand, the Sweeter the Victory

Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.

Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.