It’s easy to make excuses for why your company doesn’t have the time to undertake a total rebrand. Truthfully sometimes those reasons are valid, and it’s possible rebranding is just not the right answer. In this fast-paced world, it’s no surprise that many companies are struggling to find the time and energy for a full-scale rebranding effort. The task can seem daunting, requiring not only significant time commitments but also staffing resources that may already be stretched thin. However, if your company has been using the “not enough time” excuse, it's important to know there are alternative options. In all our experience working with companies to recharge their brands, we’ve found a few keys that can help save you time and money. When you’re already collapsing [...]

Is your company struggling to find the importance and value of investing in its brand? It’s easy to make excuses for why you can’t afford a total rebrand, however, the truth is you really can’t afford NOT to invest in your brand’s future. A company’s brand has the ability to evoke feelings in an individual, maybe even having a personal impact in their life. Your brand serves as the cornerstone of your identity, it’s not just a logo or catchy tagline, it’s the embodiment of your company’s values, and reputation. But as the famous playwright, John Heywood, once said: “Rome wasn’t built in a day, but they were laying bricks every hour”. Building your brand takes time, investing, experimentation, and taking calculated strategic risks. Working in [...]

Let’s be honest, competition is everywhere in the world of business. According to the U.S. Small Business Administration, there are over 33,000,000 small businesses in the United States alone. And because of this, companies are constantly competing for visibility by taking advantage of marketing and advertising to get consumer attention. Ensuring your brand is standing out from the competition is essential to not getting lost in the chaos. And it’s easy to get overlooked if you’re not taking additional measures to make your brand impactful. Ask yourself; can your audience tell the difference between you and the competition? What makes you stand out? Over the years we have helped various companies with this same obstacle and discovered the solutions that helped put them back into the [...]

In today's rapidly evolving market, maintaining a fresh and engaging brand is critical to staying relevant and appealing to your target audience. But, just like any other aspect of business, your brand can become worn-out over time. This can occur due to being disconnected from your customer’s preferences, having outdated visual graphics, and a weakened brand voice. It’s a sad reality, but we’ve seen it happen more often than you would think. Over the span of 30 years in the industry, we’ve noticed the same key indicators that a brand is feeling drained and exhausted. Let’s explore some of the strategies we’ve implemented with our own clients to recharge their brands and help them stay energized. Customers are at the core of your business, and their [...]

Virtual Face-to-Face is the Future of Business and Industry Events If you’re finding yourself transitioning to online events — either as a consequence of the COVID-19 quarantine, budget constraints, or the desire to connect with your audience differently — you may be feeling apprehensive about doing it properly. We're here to tell you that there's no need to be nervous. In fact, going virtual is a great way to create a community for people who are drawn to your brand. Not only is creating and online event an amazing opportunity to inform, entertain, and engage your audience by delivering an experience that compels them to participate, there are other nice benefits too. Virtual events have the potential to expand your audience significantly. They give you a way to connect [...]