Digital

Unveiling a Click-Worthy Brand Transformation for ClickBio

Staying ahead of the curve is paramount in the fast-paced world of high-tech life sciences. To meet the ever-evolving demands of the industry, ClickBio, an innovative player in the field, joined forces with V2Works, a notable design agency specializing in brand transformations. The partnership between V2Works and ClickBio was fueled by a shared vision of pushing boundaries and embracing innovation. As ClickBio sought to modernize its brand and reach a wider audience, it found an ideal creative partner in V2Works. With their strategic approach and in-depth understanding of the life sciences landscape, V2Works was uniquely positioned to translate ClickBio’s cutting-edge technology into a compelling brand experience. Together, the teams embarked on a journey to redefine ClickBio’s brand identity from the ground up. Building [...]

Unveiling a Click-Worthy Brand Transformation for ClickBio2023-07-10T14:15:23-07:00

V2Works Partners with Metcalf to Modernize and Launch New Brand for Evolving Construction Industry

V2Works partnered with Metcalf Builders, Inc., a prominent construction company based in Reno, Nevada, serving across the United States with over $1 billion in completed work since 1994. The successful partnership saw V2Works work closely with the Metcalf leadership team to modernize its brand and align its messaging with its company values, vision, and commitment to providing exceptional commercial construction and management services. Metcalf Builders reached out to V2Works with the idea of renaming their firm “MBI” and desired a new logo. But, after assessing their objectives, the V2Works team of Brandgineers proposed an entire rebranding plan. After meticulous research and evaluation, V2Works recommended conserving the name “Metcalf” but modernizing it as a shortened version of its original moniker. The shortened name recognizes [...]

V2Works Partners with Metcalf to Modernize and Launch New Brand for Evolving Construction Industry2023-06-12T22:39:00-07:00

Case Study: IDEX Health & Science Editorial Calendar

Case IDEX Health & Science asked V2Works to overhaul their Social Media strategy. After establishing goals, reviewing their current plan, and researching current, viable B2B methods, we came up with a plan. Strategy We developed a branded post-style that included not only their images, but brand voice, as well as a hash-tag strategy. We aimed for a post per channel per day, spreading out an average of 35 posts over their social channels each month. Results The major, over-arching campaign over these months was the IDEXology campaign which brought a 39.8% increase in website sessions and a 45% increase in website users. Large increases in social media traffic has also been a key result of the IDEXology campaign, [...]

Case Study: IDEX Health & Science Editorial Calendar2020-06-30T22:04:24-07:00

VPT Components Website

VPT Power Expands Product Offering with VPT Components and a New Website V2Works partnered with VPT Power to create a new website for their new division, VPT Components. The user interface and experience design revolved around their main persona, who already knows exactly what they are looking for by part number, and wants to find the product information as quickly and easily as possible. Based on this objective, and thousands of products to feature, we designed a website with a quick path to products which are shown in an easy-to-read table format. The products can be filtered or searched by any of their identifiers, to make the user experience even smoother. On the client side, with so many products to maintain, we created a [...]

VPT Components Website2020-06-30T17:20:03-07:00

Capabilities & Expertise

A Meaningful Brand ExperienceV2Works has honed the power of design to create smart and focused brands using our own Brandgineering by Design™ process — the result of over 25 years of accumulative branding research, analysis, and implementation, in which we have captured our deepest, most meaningful brand experiences, and simplified them into a simple step-by-step process that positions new or existing brand platforms to achieve Brand Victory. We are visionaries who listen to our clients, engage in creative solutions, and build brands that get attention. As industry leaders, we have the endurance to push past boundaries to establish long-term, valuable marketing solutions based on hard work and measurable results.We distill, focus, and deploy your brand message across the spectrum of print and digital media, reaching your customers with effective materials and a [...]

Capabilities & Expertise2020-08-25T22:38:15-07:00

Digital Capabilities & Expertise

Digital Capabilities & Expertise From a computer screen to a kiosk, trade show plasma screen to a customer’s pocket, our team of brandgineers have the tools and experience to meet your digital marketing goals, from strategy to web design and UI/UX architecture, to production through launch. Our approach to interactive design combines information architecture, dynamic content, and engaging visuals into a memorable experience that drives results for our clients. Complementing our digital design services, we utilize our on-site photo studio to create original image assets, in addition to full 3D capabilities for product and conceptual work. Digital Creative & Strategy Photography 3D Rendering & Animation Motion Graphics & Video Web & Mobile Interface Design Wire-framing & Prototyping QA & Maintenance [...]

Digital Capabilities & Expertise2023-12-07T12:46:36-08:00

Majestic Safety Glasses Campaign and Packaging

Majestic Safety Glasses Campaign and Packaging Majestic, a glove and safety clothing company, was releasing a new line of safety glasses and came to us for help. After a major rebrand, they needed not only packaging to match their new brand, but a way to get the word out that they now carried these glasses. We created a landing page and eblast campaign to send out to their current customers to let them know about the new glasses as well as a direct mail flyer to send out to their catalog mailing list. The glasses packaging consisted of three parts — the plastic bag the glasses came in, a box for retailers to sit on their shelf, and an outer branded shipping [...]

Majestic Safety Glasses Campaign and Packaging2023-04-18T20:10:34-07:00

Hamilton Neuros Syringe Video

Hamilton Neuros Syringe Technology Video Hamilton Company is revolutionizing neuroscience with their Neuros Syringes, which deliver unprecedented functionality for controlled animal injections. To communicate the benefits of Neuros technology, Hamilton asked V2Works to create an educational animated video that would convey all the most important benefits of the product in a concise but interesting way. Taking lead from the previous animation style of a video we created for Hamilton’s Power of On-line Intelligent Sensors, our Brandgineers worked closely with Hamilton experts to pin-point the chief advantages of Neuros, while keeping the storyboard clean, straightforward, and also playful enough to keep the audience engaged. This project required: Creative Concepting Script Writing Storyboarding Infographic Design Custom 2D [...]

Hamilton Neuros Syringe Video2020-08-03T21:41:35-07:00

Hamilton: The Power of On-line Intelligent Sensors Video

Campaign Explainer Video Our clients needed a way to visually educate to their customers how to reduce the total ownership cost of traditional pH measurement by implementing intelligent sensors into their workflow, as part of a larger product campaign. V2Works created a short, engaging marketing video that highlights the power of on-line intelligent sensors by using a flat animation style that tells the story in an entertaining way. The goal is to use the video in marketing and social campaigns that direct customers to a dedicated landing page that provides further education. This project required: Campaign Development Creative Concepting Storyboarding Infographic Design Custom 2D Illustrations Voice Actor Procurement & Direction [...]

Hamilton: The Power of On-line Intelligent Sensors Video2023-04-18T20:10:50-07:00

IDEX Health & Science QuickStart™ Modular Sensing Solutions Video

IDEXology Campaign Video for QuickStart™ Modular Sensing Solutions As part of a sizable campaign aimed at targeting OEM customers with strategic problem/solution messaging, our clients identified a number of complex issues they wanted to educate their customers about and provide a remedy for. This in turn, would ease customers’ workflows and development processes while also creating trust. As part of a larger series of “intelligent solution” videos, V2Works collaborated directly with key product solution managers to discover the essential information that should be communicated for each video. From there, our team of Brandgineers wrote a script and storyboarded a series-wide animation style that would succinctly explain every point of concern and how to easily resolve them. This is one of the videos in [...]

IDEX Health & Science QuickStart™ Modular Sensing Solutions Video2020-07-01T17:58:00-07:00

The Simpler the Brand, the Sweeter the Victory

Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.

Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.