Digital

IDEX Health & Science Manifold Mounted Rotary Shear Valve Video

IDEXology Campaign Video for Manifold-Mounted Rotary Shear Valves As part of a sizable campaign aimed at targeting OEM customers with strategic problem/solution messaging, our clients identified a number of complex issues they wanted to educate their customers about and provide a remedy for. This, in turn, would ease customers’ workflows and development processes while also creating trust. As part of a larger series of “intelligent solution” videos, V2Works collaborated directly with key product solution managers to discover the essential information that should be communicated for each video. From there, our team of Brandgineers wrote a script and storyboarded a series-wide animation style that would succinctly explain every point of concern and how to easily resolve them. This is one of the videos in [...]

IDEX Health & Science Manifold Mounted Rotary Shear Valve Video2020-07-01T18:00:10+00:00

Altavair Website

An Established Air Finance Company Launches a New Brand and Website V2Works partnered with Altavair, formerly Guggenheim Aviation partners to create and launch a complete re-brand of their company, including a new name, identity, collateral, photography, and website. Due to Altavair’s established history, they not only required a strong new brand, but a compelling website that would uphold their credibility in the market. The new site was designed and developed to reflect Altavair’s key brand values, and also express their uniquely innovative interactions paired with phenomenal integrity. The polished site conveys Altavair’s long history and commitment to commercial aviation leasing, while also offering an extensive look into their immense track record of world-wide clientele. The site features a streamlined, user-friendly layout, mobile-friendly [...]

Altavair Website2020-07-01T18:04:17+00:00

Case Study: Altavair Branding & Website

Case Altavair, formerly Guggenheim Aviation Partners (GAP), a subsidiary of Guggenheim Partners, LLC. Altavair recently purchased the commercial aviation division from Guggenheim Partners to operate as an independent business, procuring the help of V2Works to create and launch a complete re-brand of their company, including a new name, identity, collateral, photography, and website.  Due to Altavair’s established history, they not only required a strong new brand, but a compelling website that would uphold their credibility in the market. Strategy In a rapid six-week sprint, V2Works worked to determine a clear differentiator and branding strategy to help guide their internal principles and behaviors moving forward. V2Works then used that strategy to develop [...]

Case Study: Altavair Branding & Website2020-07-13T16:06:33+00:00

V2Works Launches New Website for Altavair, Formerly Guggenheim Aviation Partners

V2Works, a branding and design firm, is pleased to announce the launch of a new website for Altavair, formerly Guggenheim Aviation Partners (GAP), a subsidiary of Guggenheim Partners, LLC. Altavair recently purchased the commercial aviation division from Guggenheim Partners to operate as an independent business, procuring the help of V2Works to create and launch a complete re-brand of their company, including a new name, identity, collateral, photography, and website. With global operations in Seattle, London and Singapore, Altavair specializes in acquiring, leasing, re-purposing, and selling commercial jet aircraft and engines. Since its inception in 2003, Altavair has completed over $8 billion in commercial aircraft lease transactions — with 40 customers in 27 countries representing over 200 individual Boeing and Airbus aircraft, including direct orders from the manufacturers and 17 [...]

V2Works Launches New Website for Altavair, Formerly Guggenheim Aviation Partners2020-08-27T22:18:19+00:00

Ironmaster Ad campaign and Contest

Ironmaster Ad campaign and Contest We launched an online contest campaign for health and fitness company, IronMaster that leveraged data tracking for a series of strategically placed ads. We designed a series of ads that ran every month in big-industry magazines and included URL links that were set up to monitor user data and track analytics. The contest incentivized user visits to designated campaign landing pages where Ironmaster was able to track customer leads and gather new customer information. The campaign utilized a strategic sequence of print and digital ad placements as well as interactive landing pages to generate consumer interest in products. As a result, Ironmaster was able to generate more leads per campaign from one ad campaign than the entire previous year’s [...]

Ironmaster Ad campaign and Contest2020-07-13T16:13:59+00:00

Hamilton pH Video

Streamlining Training with Animated Videos We produced a training video for Hamilton personnel that would minimize repetitive, costly and time-consuming in-person training. The educational material for Hamilton pH sensors was simplified into a series of sequential steps, story boarded, and then animated to create a more captivating delivery of pH measurement and sensor use. By using bold graphic icons, consistent visuals and fluid narration throughout the animation, the content could be presented clearly and quickly to any audience. The video set a conceptual precedence for content delivery, turning hours of training efforts into minutes. This project required: Creative Concepting Custom 2D Illustrations Storyboarding Motion Graphics Direction Voice Actor Procurement & [...]

Hamilton pH Video2020-07-13T17:45:01+00:00

IDEX Health & Science IDEX Health & Science 3D imagery

IDEX Health & Science 3D imagery IDEX Health & Science, a life science company that specializes in fluidics components and engineering solutions, has over 3,000 products available for sale through their e-commerce website. We were able to leverage existing SolidWorks engineering drawings to compile a comprehensive library of 3-dimensional images, utilizing the contents of their image library to output 74,000 individual renderings — 30 of each product — to create 360° product views for each product on their website and touch screen kiosk. This project required: Product Innovation Creative Concepting Photo-realistic 3D Motion Graphics

IDEX Health & Science IDEX Health & Science 3D imagery2020-08-26T14:45:12+00:00

IDEX Health & Science Touch Screen Kiosk

Groundbreaking Product Interface for IDEX Health & Science The new touch-screen kiosks for IDEX Health & Science showcase interactive, 3D on-screen product models that can be interactively viewed at trade shows and corporate presentations. This new method for displaying entire product offerings has set the standard for B2B presentation. What used to require cumbersome sets of products to be lugged around for in-show display can now be streamlined for convenience and portability. The kiosk features interactive touchscreen capabilities, robust product filtering, and specs for over 3,000 intricate fludics components. The kiosks can also act as a built-in lead form for literature and follow-up requests and can be used in tablet form as an interactive sales tool. Overall, the IDEX Health & [...]

IDEX Health & Science Touch Screen Kiosk2020-07-13T16:17:58+00:00

IDEX Health & Science Brand Launch Package

Unifying a Master Brand in the Life Science Industry In response to a growing need for brand unification and differentiation, we partnered with IDEX Health & Science to develop a global marketing plan and launch strategy that would appropriate 7 fragmented sub-brands under one master brand. To launch this marketing plan, we produced a packet of branded materials that outlined their new marketing goals, introduced the IDEX Health & Science Brand Promise, and gave personnel a look into new collateral that would successfully launch the IDEX Health & Science brand. We loaded a USB drive with practical tools (such as PowerPoint presentation, email signature, voicemail greeting, and letterhead) that could be used to immediately reinforce the new brand visuals. This strategic launch brought [...]

IDEX Health & Science Brand Launch Package2020-07-13T17:42:13+00:00

King County Library Reading App

King County Library Reading App We partnered with the King County Library to uniquely market their ‘Take Time to Read’ program. V2Works developed a convenient mobile app that allowed users to track cumulative reading time, locate libraries and reading centers, compare stats to other user profiles, and post results, goals, and personal achievements to social media. This project required: UI/UX Design and Planning Guidelines for Interactive Scope Design & Layout Custom Illustrations UI Development

King County Library Reading App2020-07-13T16:12:44+00:00
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