Digital Archives - Page 3 of 5 - V2Works | Brandgineering by Design™

IDEX Health & Science Brand Launch Package

IDEX Health & Science Brand Launch Package

Unifying a Master Brand in the Life Science Industry In response to a growing need for brand unification and differentiation, we partnered with IDEX Health & Science to develop a global marketing plan and launch strategy that would appropriate 7 fragmented sub-brands under one master brand. To launch this marketing plan, we produced a packet of branded materials that outlined their new marketing goals, introduced the IDEX Health & Science Brand Promise, and gave personnel a look into new collateral that would successfully launch the IDEX Health & Science brand. We loaded a USB drive with practical tools (such as PowerPoint presentation, email signature, voicemail greeting, and letterhead) that could be used to immediately reinforce the new brand visuals. This strategic launch brought [...]

IDEX Health & Science Brand Launch Package2020-07-13T17:42:13-07:00

King County Library Reading App

King County Library Reading App

King County Library Reading App We partnered with the King County Library to uniquely market their ‘Take Time to Read’ program. V2Works developed a convenient mobile app that allowed users to track cumulative reading time, locate libraries and reading centers, compare stats to other user profiles, and post results, goals, and personal achievements to social media. This project required: UI/UX Design and Planning Guidelines for Interactive Scope Design & Layout Custom Illustrations UI Development

King County Library Reading App2020-07-13T16:12:44-07:00

Majestic BlazeTex Campaign

Majestic BlazeTex Campaign

Standout Advertising for Majestic USA Majestic Glove ran a half page ad in Business and Industry Connection (BIC) Magazine that featured BlazeTex, a line of their flame retardant clothing. In a magazine where every ad was muddled by over-accommodated content, Majestic was looking to create a system that not only challenged conventional visuals, but also carried a relevant benefit that would directly appeal to magazine’s readership. We paired current brand elements with original, heroic photography that would make the subject clothing items stand out. The end result was a high-contrast, eye-catching ad that distilled its message down to relevant imagery and captivating messaging. The call to action on the ad led to a campaign-custom landing page that not only documented the success of the [...]

Majestic BlazeTex Campaign2020-10-23T15:40:51-07:00

Chronus Website Refresh

Chronus Website Refresh

Chronus Website Refresh V2Works was asked by Chronus to work alongside them to improve their online presence by including new brand elements. V2Works designed new page layouts that integrated the more colorful and playful aspect of the Chronus brand, including infographics and icon illustrations. The scope included the tweak of page layout and navigation to create a better user experience. This project required: Brand Development Design & Layout Appropriation of Brand Photography & Imagery Infographic Design Content Organization

Chronus Website Refresh2020-07-01T22:50:47-07:00

Chronus Web Campaign

Chronus Web Campaign

Chronus Web Campaign Chronus looked to V2Works to create an web-wide advertising campaign to initiate a awareness for their mentoring and coaching software. Using multiple web ad sizes, as well as targeting social media, a cohesive campaign was designed to connect with their audience for free e-book downloads and webinars. This project required: Campaign Development Design Layout Appropriation of Brand Photography & Imagery

Chronus Web Campaign2020-07-01T20:34:03-07:00

Hamilton Needle Builder

Hamilton Needle Builder

Hamilton Needle Builder Hamilton Company manufactures a great quantity of hubs and needles in a wide array of gauges and lengths, but is well-equipped to handle each customers’ needs. V2Works created a way for customers to make the selection process easy — the Hamilton Needle Builder. The Needle Builder is a stand-alone website that walks the user step-by-step through the needle building process. Users start by selecting their hub style, a needle gauge and length, and finishing with the point style they require. In the end the customer is shown the exact needle, whether custom or not, that can be ordered. This project required: Creative & Concepts Guidelines for Scope Design & Development Production & Code [...]

Hamilton Needle Builder2020-07-02T15:21:09-07:00

Hamilton Robotics BiOS 3D Imagery

Hamilton Robotics BiOS 3D Imagery

3D Captures the Vast BiOS Storage System Taking automated biobanking to the extreme, Hamilton Company asked V2Works to create a 3D model of the extra-large capacity storage system in a real world environment. In order for customers to visualize the large product, V2 rendered the BiOS unit in a laboratory scene using 3D modeling and photoshop finesse. This project required: 3D Materials Application 3D Lighting Design 3D Rendering Photo Retouching Design & Layout

Hamilton Robotics BiOS 3D Imagery2020-07-02T17:10:55-07:00

Case Study: Chronus

Case Study: Chronus

Case Chronus offers talent and career development software for enterprise-scale organizations. As one of the fastest growing mentoring and talent development solutions companies, Chronus looked to differentiate their brand by teaming up with brand experts, V2Works. They had a lot of information that needed to be streamlined for potential clients. Strategy Brand strategy focused primarily on how the customer was interacting with Chronus products—development from on a user experience perspective. Along with a redesign of their corporate website, we used the refreshed Chronus brand platform to implement additional creative projects including photography, illustration, and sales campaign collateral. We focused on simplifying customer interfacing from the ground up. Results By involving the core management in creative discovery sessions it was [...]

Case Study: ChronusV2Works2020-07-01T16:47:22-07:00

Case Study: IDEX Health & Science

Case Study: IDEX Health & Science

Case Because IDEX Health & Science was originally a conglomerate of eight distinct sub-brands, they were viewed as product distributors that offered a variety of industry-leading products. Customers had difficulty identifying which company was behind their preferred products. This lack of overarching brand distinction both under-represented IDEX’s capabilities and caused confusion in the market place. Strategy Through strategic development and application of the Brandgineering by Design™ process, IDEX Health & Science products and services were restructured under one brand platform. Branded collateral was able to inspire a fresh and unified take on IDEX Health & Science as a premier health and science parts supplier. IDEX Health & Science’s refreshed brand platform paired the ‘Fluidics for Life’ brand promise with [...]

Case Study: IDEX Health & ScienceV2Works2020-07-01T16:43:58-07:00

Case Study: Majestic

Case Study: Majestic

Case Majestic Glove has established the standard of quality in the safety glove industry. With positive brand perception already built around their commitment to manufacturing quality gloves, Majestic looked to break ground in several additional safety categories—everything from flame resistant clothing to glasses. During the discovery phase, our team identified a window of opportunity to rebrand their company and target future expansion possibilities. Strategy As a long-standing contributor to Majestic Glove creative, we were able to identify a cohesive strategy for their company growth. Majestic has behind it a rich history of quality and production, which made the growing pains of modernization the most challenging aspect of developing their brand. New brand visuals positioned Majestic Glove to reach a [...]

Case Study: MajesticV2Works2020-07-01T16:42:11-07:00

Digital

The Simpler the Brand, the Sweeter the Victory