Unifying a Master Brand in the Life Science Industry
In response to a growing need for brand unification and differentiation, we partnered with IDEX Health & Science to develop a global marketing plan and launch strategy that would appropriate 7 fragmented sub-brands under one master brand. To launch this marketing plan, we produced a packet of branded materials that outlined their new marketing goals, introduced the IDEX Health & Science Brand Promise, and gave personnel a look into new collateral that would successfully launch the IDEX Health & Science brand. We loaded a USB drive with practical tools (such as PowerPoint presentation, email signature, voicemail greeting, and letterhead) that could be used to immediately reinforce the new brand visuals. This strategic launch brought new life to IDEX Health & Science as a unified company, maximizing their competitive advantage and reinforcing their positioning as trusted, forward-thinking experts in a flux life science industry.