Unveiling a Click-Worthy Brand Transformation for ClickBio

Staying ahead of the curve is paramount in the fast-paced world of high-tech life sciences. To meet the ever-evolving demands of the industry, ClickBio, an innovative player in the field, joined forces with V2Works, a notable design agency specializing in brand transformations. The partnership between V2Works and ClickBio was fueled by a shared vision of pushing boundaries and embracing innovation. As ClickBio sought to modernize its brand and reach a wider audience, it found an ideal creative partner in V2Works. With their strategic approach and in-depth understanding of the life sciences landscape, V2Works was uniquely positioned to translate ClickBio’s cutting-edge technology into a compelling brand experience. Together, the teams embarked on a journey to redefine ClickBio’s brand identity from the ground up. Building [...]

Unveiling a Click-Worthy Brand Transformation for ClickBio2023-07-10T14:15:23-07:00

V2Works Partners with Metcalf to Modernize and Launch New Brand for Evolving Construction Industry

V2Works partnered with Metcalf Builders, Inc., a prominent construction company based in Reno, Nevada, serving across the United States with over $1 billion in completed work since 1994. The successful partnership saw V2Works work closely with the Metcalf leadership team to modernize its brand and align its messaging with its company values, vision, and commitment to providing exceptional commercial construction and management services. Metcalf Builders reached out to V2Works with the idea of renaming their firm “MBI” and desired a new logo. But, after assessing their objectives, the V2Works team of Brandgineers proposed an entire rebranding plan. After meticulous research and evaluation, V2Works recommended conserving the name “Metcalf” but modernizing it as a shortened version of its original moniker. The shortened name recognizes [...]

V2Works Partners with Metcalf to Modernize and Launch New Brand for Evolving Construction Industry2023-06-12T22:39:00-07:00

Capabilities & Expertise

A Meaningful Brand ExperienceV2Works has honed the power of design to create smart and focused brands using our own Brandgineering by Design™ process — the result of over 25 years of accumulative branding research, analysis, and implementation, in which we have captured our deepest, most meaningful brand experiences, and simplified them into a simple step-by-step process that positions new or existing brand platforms to achieve Brand Victory. We are visionaries who listen to our clients, engage in creative solutions, and build brands that get attention. As industry leaders, we have the endurance to push past boundaries to establish long-term, valuable marketing solutions based on hard work and measurable results.We distill, focus, and deploy your brand message across the spectrum of print and digital media, reaching your customers with effective materials and a [...]

Capabilities & Expertise2020-08-25T22:38:15-07:00

Print Capabilities & Expertise

Print Capabilities & Expertise Before Adobe created Photoshop and Apple made a computer with enough RAM to display a layout, we were designing innovative, creative print. Each day, we are producing high-quality, cohesive brand collateral across a wide range of formats. Unlike many small- to mid-size design firms, we can take your print project from initial conceptualization all the way through final production and delivery — completely in-house. With a strong background in production, our team brings the expertise needed to design for your brand with print feasibility, schedule, and of course budget in mind. From simple direct mail postcards to complex product launches with a full suite of materials, we do it all, and we do it well. Print Strategy, through Creative & Production Collateral Materials [...]

Print Capabilities & Expertise2020-08-24T22:40:33-07:00

Ironmaster Catalog Redesign

Ironmaster Catalog Redesign Ironmaster came to us in need of a catalog design update. This 28-page catalog features company history, product information, specifications, instructions, exercise moves, and two tear-out posters with work out routines that a person could hang on the wall in their home gym. We went to their warehouse in Monroe, WA, for an on-site photoshoot with two models and multiple sets of equipment. The photos were a great addition to the revamp of the brochure redesign. The project required: Creative Concepting Brand Development Print Design & Layout Content Organization Color Development Color Correction Original Photography Photo Retouching Catalog Organization & Hierarchy Product Photography [...]

Ironmaster Catalog Redesign2020-07-01T17:51:45-07:00

IDEX Health & Science Periodic Table of Analytical Fittings

The Periodic Table of Analytical Fittings IDEX Health & Science wanted to do a promotional giveaway that would also serve a use for their customers. Their engineering experts developed a Periodic Table of Analytical Fittings and worked with Brandgineering team at V2Works to create a color-coded poster that mimicked the periodic table to serve as a quick reference guide for their analytical fittings. This poster was given away at multiple trade shows in the US and Europe, and was also co-branded by their distributor, VWR, as well as published in ChromJournal magazine to give away 30,000 copies. The periodic table of fittings features 137 three-dimensional renderings of fittings, ferrules, and tools with their corresponding information. V2Works took rough ideas and CAD files from the engineers [...]

IDEX Health & Science Periodic Table of Analytical Fittings2020-07-01T17:53:15-07:00

Majestic Safety Glasses Campaign and Packaging

Majestic Safety Glasses Campaign and Packaging Majestic, a glove and safety clothing company, was releasing a new line of safety glasses and came to us for help. After a major rebrand, they needed not only packaging to match their new brand, but a way to get the word out that they now carried these glasses. We created a landing page and eblast campaign to send out to their current customers to let them know about the new glasses as well as a direct mail flyer to send out to their catalog mailing list. The glasses packaging consisted of three parts — the plastic bag the glasses came in, a box for retailers to sit on their shelf, and an outer branded shipping [...]

Majestic Safety Glasses Campaign and Packaging2023-04-18T20:10:34-07:00

City of Kenmore Brings You More

City of Kenmore Brings You More Our home town of Kenmore, WA, looked to us to help create a campaign that would bring attention to and bring more people to Kenmore. A series of beautification projects around the city prompted the campaign, bringing to light that you could “Do More in Kenmore,” such as shop more, live more, play more, and find more, which sparked the “more” campaign. A series of stickers were designed and produced that were passed out to residents and local businesses to help get the word out about the city, and the campaign was also featured on the Kenmore Business Directory. We then created a 24’ sign showing what was to be coming soon to the downtown area which [...]

City of Kenmore Brings You More2020-07-01T17:54:32-07:00

Hamilton Arc On-Line Process Monitoring Sensory Booth

Hamilton Arc Sensors Trade Show Booth Hamilton Process Analytics launched their new Arc Air app this year which prompted Arc to be the central theme of their 2018 Interphex trade show booth. They wanted to take their existing structure and give it a revamp to drive home the connectivity power of their Arc Sensors, Arc Air app, and Arc Wi Adapter. Their original main structure, a 15’ tall rectangle with 6’ wide panels, was fitted with a 3’ tall logo circle with LED lights on the inside. A smaller acrylic cylindrical tower with water in it and sensors coming out the side, was frosted at the top to mimic the end of the Arc Wi adapter. LED lights were added inside as well as [...]

Hamilton Arc On-Line Process Monitoring Sensory Booth2020-07-01T17:57:09-07:00

Seattle Artisan Foods Branding and Packaging

Seattle Artisan Foods Branding and Packaging To help the small-batch seafood cuisine creator, Seattle Artisan Foods, break into a much larger retail distribution bracket, we focused on developing a brand that would stand out in the Seattle seafood cuisine marketplace. The brand and packaging needed to be artistic and interesting to attract the attention of their distribution customers, but also clean enough so the casual shopper could easily find key decision-making information. View the case study This project required: Brand Development Custom Illustration Design & Layout Label Design Packaging

Seattle Artisan Foods Branding and Packaging2020-07-01T18:00:34-07:00
Load More Posts

The Simpler the Brand, the Sweeter the Victory

Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.

Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.