Case Study: Altavair Branding & Website

Case Altavair, formerly Guggenheim Aviation Partners (GAP), a subsidiary of Guggenheim Partners, LLC. Altavair recently purchased the commercial aviation division from Guggenheim Partners to operate as an independent business, procuring the help of V2Works to create and launch a complete re-brand of their company, including a new name, identity, collateral, photography, and website.  Due to Altavair’s established history, they not only required a strong new brand, but a compelling website that would uphold their credibility in the market. Strategy In a rapid six-week sprint, V2Works worked to determine a clear differentiator and branding strategy to help guide their internal principles and behaviors moving forward. V2Works then used that strategy to develop [...]

Case Study: Altavair Branding & Website2020-07-13T16:06:33+00:00

Ironmaster Ad campaign and Contest

Ironmaster Ad campaign and Contest We launched an online contest campaign for health and fitness company, IronMaster that leveraged data tracking for a series of strategically placed ads. We designed a series of ads that ran every month in big-industry magazines and included URL links that were set up to monitor user data and track analytics. The contest incentivized user visits to designated campaign landing pages where Ironmaster was able to track customer leads and gather new customer information. The campaign utilized a strategic sequence of print and digital ad placements as well as interactive landing pages to generate consumer interest in products. As a result, Ironmaster was able to generate more leads per campaign from one ad campaign than the entire previous year’s [...]

Ironmaster Ad campaign and Contest2020-07-13T16:13:59+00:00

IDEX Health & Science Touch Screen Kiosk

Groundbreaking Product Interface for IDEX Health & Science The new touch-screen kiosks for IDEX Health & Science showcase interactive, 3D on-screen product models that can be interactively viewed at trade shows and corporate presentations. This new method for displaying entire product offerings has set the standard for B2B presentation. What used to require cumbersome sets of products to be lugged around for in-show display can now be streamlined for convenience and portability. The kiosk features interactive touchscreen capabilities, robust product filtering, and specs for over 3,000 intricate fludics components. The kiosks can also act as a built-in lead form for literature and follow-up requests and can be used in tablet form as an interactive sales tool. Overall, the IDEX Health & [...]

IDEX Health & Science Touch Screen Kiosk2020-07-13T16:17:58+00:00

IDEX Health & Science Brand Launch Package

Unifying a Master Brand in the Life Science Industry In response to a growing need for brand unification and differentiation, we partnered with IDEX Health & Science to develop a global marketing plan and launch strategy that would appropriate 7 fragmented sub-brands under one master brand. To launch this marketing plan, we produced a packet of branded materials that outlined their new marketing goals, introduced the IDEX Health & Science Brand Promise, and gave personnel a look into new collateral that would successfully launch the IDEX Health & Science brand. We loaded a USB drive with practical tools (such as PowerPoint presentation, email signature, voicemail greeting, and letterhead) that could be used to immediately reinforce the new brand visuals. This strategic launch brought [...]

IDEX Health & Science Brand Launch Package2020-07-13T17:42:13+00:00

Majestic Connecting Customer to Company with a Bold Catalog Design

Connecting Customer to Company with a Bold Catalog Design Our catalog design for safety clothier Majestic shows how print catalogs take you beyond cool layouts to connect customers with relevant products and real experiences. In a digital age where users find products by their key words and click through paths, clear navigation in print catalogs is more essential than ever. Not only were we able to distill an entire clothing line into a 152 page print catalog, but we also worked to sync content, visuals and the catalog’s navigational system with e-commerce order forms, ads and landing pages. This catalog design was a crowning element to a functional product ordering system that bridged print navigation seamlessly into a digital platform. This project required: [...]

Majestic Connecting Customer to Company with a Bold Catalog Design2020-07-13T16:08:53+00:00

Majestic BlazeTex Campaign

Standout Advertising for Majestic USA Majestic Glove ran a half page ad in Business and Industry Connection (BIC) Magazine that featured BlazeTex, a line of their flame retardant clothing. In a magazine where every ad was muddled by over-accommodated content, Majestic was looking to create a system that not only challenged conventional visuals, but also carried a relevant benefit that would directly appeal to magazine’s readership. We paired current brand elements with original, heroic photography that would make the subject clothing items stand out. The end result was a high-contrast, eye-catching ad that distilled its message down to relevant imagery and captivating messaging. The call to action on the ad led to a campaign-custom landing page that not only documented the success of the [...]

Majestic BlazeTex Campaign2020-10-23T15:40:51+00:00

DirtFish Women & Children Apparel

DirtFish Women & Children Apparel In conjunction with the DirtFish rebrand, V2Works was asked to create a series of unique women and children t-shirt designs, to be used as promotional material as well as for selling through their website. Using the grungy feel of the DirtFish brand, many styles were created to appeal to the energetic and thrill-seeking target audience. View More DirtFish Merch: DirtFish Shirt Designs DirtFish Merchandise Designs This project required: Design Layout Creative

DirtFish Women & Children Apparel2020-07-16T14:34:16+00:00

Chronus Tips for Mentoring Success

Chronus Tips for Mentoring Success As part of their mentoring program, Chronus collaborated with V2Works to create a series of Tips, each using a quote and photograph of an actual Chronus Mentoring customer. Tips screens were created on-brand using bright colors and interesting illustrations. This project required: Brand Development Design & Layout Appropriation of Brand Photography & Imagery

Chronus Tips for Mentoring Success2020-07-01T22:23:05+00:00

Chronus Logo Development

Chronus Logo Development Along with development of the Chronus brand, Chronus launched with multiple levels of coaching and mentoring modules, each needing their own brand extension. V2Works developed a series of marks that distributors could use depending on their appropriate position. Each level was designated by color coding and distinctive level names. This project required: Brand Development Color Development Design & Layout Specification and Guidelines

Chronus Logo Development2020-07-02T16:38:02+00:00

Chronus Culture Posters

Chronus Culture Interaction To further develop a culture for mentoring and coaching, Chronus looked to V2Works to create a series of art to be displayed throughout their corporate offices. The aim of each poster was to display helpful, and sometimes inspirational, information to continue to foster a mentoring attitude. This project required: Brand Development Design Layout Appropriation of Brand Imagery

Chronus Culture Posters2020-08-18T17:38:44+00:00
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