Clients

Unveiling a Click-Worthy Brand Transformation for ClickBio

Staying ahead of the curve is paramount in the fast-paced world of high-tech life sciences. To meet the ever-evolving demands of the industry, ClickBio, an innovative player in the field, joined forces with V2Works, a notable design agency specializing in brand transformations. The partnership between V2Works and ClickBio was fueled by a shared vision of pushing boundaries and embracing innovation. As ClickBio sought to modernize its brand and reach a wider audience, it found an ideal creative partner in V2Works. With their strategic approach and in-depth understanding of the life sciences landscape, V2Works was uniquely positioned to translate ClickBio’s cutting-edge technology into a compelling brand experience. Together, the teams embarked on a journey to redefine ClickBio’s brand identity from the ground up. Building [...]

Unveiling a Click-Worthy Brand Transformation for ClickBio2023-07-10T14:15:23-07:00

V2Works Partners with Metcalf to Modernize and Launch New Brand for Evolving Construction Industry

V2Works partnered with Metcalf Builders, Inc., a prominent construction company based in Reno, Nevada, serving across the United States with over $1 billion in completed work since 1994. The successful partnership saw V2Works work closely with the Metcalf leadership team to modernize its brand and align its messaging with its company values, vision, and commitment to providing exceptional commercial construction and management services. Metcalf Builders reached out to V2Works with the idea of renaming their firm “MBI” and desired a new logo. But, after assessing their objectives, the V2Works team of Brandgineers proposed an entire rebranding plan. After meticulous research and evaluation, V2Works recommended conserving the name “Metcalf” but modernizing it as a shortened version of its original moniker. The shortened name recognizes [...]

V2Works Partners with Metcalf to Modernize and Launch New Brand for Evolving Construction Industry2023-06-12T22:39:00-07:00

Case Study: IDEX Health & Science Editorial Calendar

Case IDEX Health & Science asked V2Works to overhaul their Social Media strategy. After establishing goals, reviewing their current plan, and researching current, viable B2B methods, we came up with a plan. Strategy We developed a branded post-style that included not only their images, but brand voice, as well as a hash-tag strategy. We aimed for a post per channel per day, spreading out an average of 35 posts over their social channels each month. Results The major, over-arching campaign over these months was the IDEXology campaign which brought a 39.8% increase in website sessions and a 45% increase in website users. Large increases in social media traffic has also been a key result of the IDEXology campaign, [...]

Case Study: IDEX Health & Science Editorial Calendar2020-06-30T22:04:24-07:00

V2Works Launches New Brand and Packaging for Seattle Artisan Foods

When Seattle Artisan Foods inked a deal with a regional food distributor to go from specialty store to mainstream, they called upon V2Works to renew their branding and revamp their product packaging. This included a new logo, an icon for their social movement, “Fair Plate,” and a series of product packaging labels and illustrations for their line of seafood sauces, condiments, and seasonings. There were two target audiences of which V2Works needed to be mindful. The updated brand and package designs had to be interesting and unique enough to attract potential customers shopping through the distributor, yet still be semi-recognizable to their current customer base. The other central piece of the puzzle was to create something reminiscent of Seattle’s yesteryear in style, while still looking modern and relatable. With [...]

V2Works Launches New Brand and Packaging for Seattle Artisan Foods2020-07-10T20:33:22-07:00

Case Study: Hamilton Company Digital Media Strategy for B2B

Case Hamilton Company has been a leading global manufacturer for 60 years, making precision measurement devices and automated liquid handling workstations. A long-time client, Hamilton approached V2Works with a desire to expand their exposure across the web, but didn’t know how to go about it, especially for the B2B (business-to-business) sector. Lacking a solid direction to pursue, the project required an in-depth discovery phase to ascertain the most prudent digital media strategy for B2B. Combining the latest research and extensive field experience, V2Works came up with a digital game plan. Strategy Based on the overall goals and extensive research from the discovery phase, V2Works developed a competitive strategy to increase Hamilton’s social media exposure with a focus on LinkedIn, the major [...]

Case Study: Hamilton Company Digital Media Strategy for B2B2020-07-13T15:51:13-07:00

Case Study: IDEX Health & Science Marketing Plan & Strategy

Case IDEX Health & Science produces and sells over 10,000 best-in-class fluidic and optical components, kits, sub-systems, and assemblies for instruments and lab benches, plus over 5,000 custom solutions. Due to their enormous and ever-evolving product portfolio, it was necessary to come up with a plan of action for their global marketing team to create a smooth and effortless launch for every current and new innovation. Strategy Through research, strategic development and application of our Brandgineering by Design™ process, V2Works focused on each potential avenue for marketing outlets for both traditional and inbound marketing to develop a comprehensive plan for promotion and product launches. The plan was structured to incorporate main campaign goals with a thorough account of relevant marketing [...]

Case Study: IDEX Health & Science Marketing Plan & Strategy2020-07-13T15:55:31-07:00

Case Study: Altavair Branding & Website

Case Altavair, formerly Guggenheim Aviation Partners (GAP), a subsidiary of Guggenheim Partners, LLC. Altavair recently purchased the commercial aviation division from Guggenheim Partners to operate as an independent business, procuring the help of V2Works to create and launch a complete re-brand of their company, including a new name, identity, collateral, photography, and website.  Due to Altavair’s established history, they not only required a strong new brand, but a compelling website that would uphold their credibility in the market. Strategy In a rapid six-week sprint, V2Works worked to determine a clear differentiator and branding strategy to help guide their internal principles and behaviors moving forward. V2Works then used that strategy to develop [...]

Case Study: Altavair Branding & Website2020-07-13T16:06:33-07:00

V2Works Launches New Website for Altavair, Formerly Guggenheim Aviation Partners

V2Works, a branding and design firm, is pleased to announce the launch of a new website for Altavair, formerly Guggenheim Aviation Partners (GAP), a subsidiary of Guggenheim Partners, LLC. Altavair recently purchased the commercial aviation division from Guggenheim Partners to operate as an independent business, procuring the help of V2Works to create and launch a complete re-brand of their company, including a new name, identity, collateral, photography, and website. With global operations in Seattle, London and Singapore, Altavair specializes in acquiring, leasing, re-purposing, and selling commercial jet aircraft and engines. Since its inception in 2003, Altavair has completed over $8 billion in commercial aircraft lease transactions — with 40 customers in 27 countries representing over 200 individual Boeing and Airbus aircraft, including direct orders from the manufacturers and 17 [...]

V2Works Launches New Website for Altavair, Formerly Guggenheim Aviation Partners2020-08-27T22:18:19-07:00

V2Works Teams with Guggenheim Aviation Partners to Launch New Brand

Guggenheim Aviation Partners (GAP), an aircraft investment and management business belonging to Guggenheim Partners, LLC, recently purchased the commercial aviation division to operate as a separate entity. During its tenure as a Guggenheim joint venture, GAP successfully managed two funds for Guggenheim’s clients, completing over $8 billion in commercial aircraft lease transactions — with 40 customers in 27 countries representing over 200 individual Boeing and Airbus aircraft, including direct orders from the manufacturers and 17 freighter conversions. Due to GAP’s long-standing and successful history, they required a strong new brand to present to the market. In their transition to a singular company, GAP sought the help of V2Works to create a new name and identity for their business, with the primary goal being to maintain its position as a premier [...]

V2Works Teams with Guggenheim Aviation Partners to Launch New Brand2020-08-27T22:23:35-07:00

Team Marketing Meeting with IDEX Health & Science

The IDEX Health & Science global marketing group traveled from all over the world to Seattle this past August, to collaborate with the V2Works Brandgineers. The entire team spent two full days enclosed in "Andy's Room," a comfy meeting space at McMenamins Anderson School, to plot and create the next big thing. Our joint organizations always have fun working together remotely on the day-to-day, but getting everyone together in the same room is always fruitful for their brand and rewarding for everyone. This meet-up was no exception. After we finished our items of business, the group headed to downtown Seattle for a fun-filled evening of sight-seeing aboard an Argosy Harbor Cruise (complete with sea lions), then enjoyed a seafood feast (with bibs, shellfish mallets and all!) at the Crab Pot along the [...]

Team Marketing Meeting with IDEX Health & Science2020-10-23T15:16:14-07:00
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