Case IDEX Health & Science asked V2Works to overhaul their Social Media strategy. After establishing goals, reviewing their current plan, and researching current, viable B2B methods, we came up with a plan. Strategy We developed a branded post-style that included not only their images, but brand voice, as well as a hash-tag strategy. We aimed for a post per channel per day, spreading out an average of 35 posts over their social channels each month. Results The major, over-arching campaign over these months was the IDEXology campaign which brought a 39.8% increase in website sessions and a 45% increase in website users. Large increases in social media traffic has also been a key result of the IDEXology campaign, [...]
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Streamlined Navigation for an Edge-of-Your-Seat Rally Site The DirtFish website rebrand represented not only high-level re-organization of content throughout the site, but it also required a refresh and modernization of the site’s layout, visual components, and interface. The updated home page of the site streamlines news feeds from each part of the DirtFish brand, giving users a comprehensive picture to what the company offers without having to spend the time digging to get there. We also expanded the site’s capabilities by listing all programs and enabling integrated scheduling capabilities that allow users to reserve space for classes and events online. The DirtFish brand encompasses a rally school, merchandise, and public relations (which includes their pro riders and sponsorships, national events, and endorsements). With the previous [...]
Leave-behind Marketing the Leaves a Lasting Impression DirtFish looked to us to create marketing collateral that would leave their customers inspired to drive rally. We designed a brochure that combined original photography, technical accuracy, and streamlined content for an efficient and usable leave-behind to navigate the DirtFish Rally classes. The brochure is an ‘everything-you-need-to-know’ snapshot of the driving opportunities at DirtFish Rally School and prominently features action shots of the two main rally car types available. Whichever your poison, the DirtFish Brochure inspires you to get in the driver’s seat. This project required: Print Design Photography Copy Writing
Brandgineering by Design™ is a Brand Development Process that Integrates Innovative Design and Targeted Brand strategy to Achieve Brand Victory Brandgineering by Design, developed by V2Works, was created to help you discover how to cultivate a long-term positive brand, and assist your company in reaching Brand Victory. The Brandgineering by Design process is the result of over 22 years of accumulative branding research, analysis and implementation, in which we have captured our deepest, most meaningful brand experiences, and simplified them into a simple step-by-step process. In fact, the process has proven to be so successful, we even published a book about it! What is Brandgineering by Design? Brandgineering by Design is a strategic brand development process that positions new or existing brand platforms to achieve Brand Victory. Brand [...]
The Goal of Brand Development is to Achieve Brand Victory Successful brands are known, trusted, and valued. That recognition comes from having invested years into branding their products and/or services — using strategic development to expand brand awareness and secure customer loyalty and satisfaction. Brandgineering by Design takes brand success to the next level by not only customizing an initial brand strategy, but by continually reinforcing a brand’s strategic foundation to respond favorably to a fluctuating marketplace. Brand platforms strategically influence consumer perceptions and brand reinforcement consistently inspires brand loyalty — that is Brand Victory. Brand Victory translates to big value for companies A valuable brand’s return on investment (ROI) is two fold: It increases market share and allows a company to charge premium [...]
Your Brand is Your Most Valuable Resource A successful brand requires foresight, strategy, original design and creative management to add value to a company, influencing customers and strengthening its future endeavors. Every brand establishes a unique market position and perception, whether good, neutral (perceived indifferently due to lack of knowledge, etc.), or bad. That perception is directly correlated to growth, market share increase, and brand success. When consumers perceive your brand indifferently or worse, it will negatively affect your profitability and your product will fade into the sensory noise of the competitive marketplace. When consumers have a strong emotional tie to your product or service, that tie will increase the value of your brand and boost your profits — even in a competitive market. Purchasing [...]
Brand Victory – or Success – is Measured in Terms of Brand Value A brand’s value is determined by the worth of intangible brand assets, contribution to shareholder value, and brand equity. Because developing a brand portfolio is a long-term investment, company brands must be counted as an asset and deliver ROI to maintain their value. Brands, specifically, are gauged and valued by customer perception and are therefore counted as intangible assets. This combination of immaterial goods measures the brand as a reputational asset, and is purely dependent on customer perception. Measuring a Brand’s Worth Brand value, the calculable worth of intangible assets that relate to the brand, is measured at three levels: Company: Calculates the value of intangible assets from a total company value [...]
Brandgineering by Design™Process, by V2Works The Brandgineering by Design™ Process is How You Get Your Brand from Ambiguity to Brand Victory Market data consistently reinforces the direct link between successful branding and an increase in profits, market share and ROI. Reinforced, long-term brands are increasingly becoming companies’ most valued assets. Executives are taking note and making significant steps towards investing in Brand Victory. The market is saturated with preliminary brands that, for varying reasons, fail to reach Brand Victory. Without an intentional strategy and ongoing reinforcement for every step of the development process, your brand will weaken, fall back in the midst of market competitors, or lose brand preference. Brands require consistency, intentionality, and creativity across all market channels. You need the right tools — and a good [...]
Partnership Strengthens Your Market Leadership Partnering your brand with Brandgineers ensures long-term, strategic development and ultimately positions your company for Brand Victory and marketing leadership. As Brand Victory continues to increase company value, the development of your brand and reinforcement of Brand Victory becomes an even more important feature of company investments. In order to capture the attention of today’s consumers, the communication between company and consumer has to be smart, appealing, memorable, and deliver a consistent message across all brand platforms. The greatest need in maintaining an effective brand presence is to reinforce perception and preference at every point of customer communication. Today’s companies need strategy, creativity, and original innovation, and the partnership between these skill sets is becoming more profitable than ever before. [...]
Case Chronus offers talent and career development software for enterprise-scale organizations. As one of the fastest growing mentoring and talent development solutions companies, Chronus looked to differentiate their brand by teaming up with brand experts, V2Works. They had a lot of information that needed to be streamlined for potential clients. Strategy Brand strategy focused primarily on how the customer was interacting with Chronus products—development from on a user experience perspective. Along with a redesign of their corporate website, we used the refreshed Chronus brand platform to implement additional creative projects including photography, illustration, and sales campaign collateral. We focused on simplifying customer interfacing from the ground up. Results By involving the core management in creative discovery sessions it was [...]