Streamlined Navigation for an Edge-of-Your-Seat Rally Site
The DirtFish website rebrand represented not only high-level re-organization of content throughout the site, but it also required a refresh and modernization of the site’s layout, visual components, and interface. The updated home page of the site streamlines news feeds from each part of the DirtFish brand, giving users a comprehensive picture to what the company offers without having to spend the time digging to get there. We also expanded the site’s capabilities by listing all programs and enabling integrated scheduling capabilities that allow users to reserve space for classes and events online.
The DirtFish brand encompasses a rally school, merchandise, and public relations (which includes their pro riders and sponsorships, national events, and endorsements). With the previous DirtFish site, customers would have to search levels deep for content relevant to their visit. We were able to redesign the navigation system to accommodate news feeds, information, and event features for each section of the company. The result is a mobile and user-friendly, responsive interface that showcases the offerings of a one-of-a-kind rally brand.