Inbound Marketing

Capabilities & Expertise

A Meaningful Brand ExperienceV2Works has honed the power of design to create smart and focused brands using our own Brandgineering by Design™ process — the result of over 25 years of accumulative branding research, analysis, and implementation, in which we have captured our deepest, most meaningful brand experiences, and simplified them into a simple step-by-step process that positions new or existing brand platforms to achieve Brand Victory. We are visionaries who listen to our clients, engage in creative solutions, and build brands that get attention. As industry leaders, we have the endurance to push past boundaries to establish long-term, valuable marketing solutions based on hard work and measurable results.We distill, focus, and deploy your brand message across the spectrum of print and digital media, reaching your customers with effective materials and a [...]

Capabilities & Expertise2020-08-25T22:38:15-07:00

Inbound Marketing Capabilities & Expertise

Inbound Marketing Capabilities & Expertise Times are changing which means marketing effectively to your potential customers is too. As a team of certified Inbound marketers, we can show you the tools you need to help convert more visitors into leads, and leads into customers in a way the benefits both parties and that also creates lifelong ambassadors for your brand in a way that traditional marketing tactics can’t. Campaign Creative & Strategy Inbound Marketing Work Flows Content Marketing Strategy Competitor Analysis Content Organization HubSpot Inbound Marketing Certified Agency Case Study — Hamilton Company Case Hamilton Company, our long-time client, has been a leading global manufacturer for 60 years, making precision measurement [...]

Inbound Marketing Capabilities & Expertise2020-08-24T22:40:13-07:00

Case Study: Hamilton Company Digital Media Strategy for B2B

Case Hamilton Company has been a leading global manufacturer for 60 years, making precision measurement devices and automated liquid handling workstations. A long-time client, Hamilton approached V2Works with a desire to expand their exposure across the web, but didn’t know how to go about it, especially for the B2B (business-to-business) sector. Lacking a solid direction to pursue, the project required an in-depth discovery phase to ascertain the most prudent digital media strategy for B2B. Combining the latest research and extensive field experience, V2Works came up with a digital game plan. Strategy Based on the overall goals and extensive research from the discovery phase, V2Works developed a competitive strategy to increase Hamilton’s social media exposure with a focus on LinkedIn, the major [...]

Case Study: Hamilton Company Digital Media Strategy for B2B2020-07-13T15:51:13-07:00

Case Study: IDEX Health & Science Marketing Plan & Strategy

Case IDEX Health & Science produces and sells over 10,000 best-in-class fluidic and optical components, kits, sub-systems, and assemblies for instruments and lab benches, plus over 5,000 custom solutions. Due to their enormous and ever-evolving product portfolio, it was necessary to come up with a plan of action for their global marketing team to create a smooth and effortless launch for every current and new innovation. Strategy Through research, strategic development and application of our Brandgineering by Design™ process, V2Works focused on each potential avenue for marketing outlets for both traditional and inbound marketing to develop a comprehensive plan for promotion and product launches. The plan was structured to incorporate main campaign goals with a thorough account of relevant marketing [...]

Case Study: IDEX Health & Science Marketing Plan & Strategy2020-07-13T15:55:31-07:00

Ironmaster Ad campaign and Contest

Ironmaster Ad campaign and Contest We launched an online contest campaign for health and fitness company, IronMaster that leveraged data tracking for a series of strategically placed ads. We designed a series of ads that ran every month in big-industry magazines and included URL links that were set up to monitor user data and track analytics. The contest incentivized user visits to designated campaign landing pages where Ironmaster was able to track customer leads and gather new customer information. The campaign utilized a strategic sequence of print and digital ad placements as well as interactive landing pages to generate consumer interest in products. As a result, Ironmaster was able to generate more leads per campaign from one ad campaign than the entire previous year’s [...]

Ironmaster Ad campaign and Contest2020-07-13T16:13:59-07:00

IDEX Health & Science Touch Screen Kiosk

Groundbreaking Product Interface for IDEX Health & Science The new touch-screen kiosks for IDEX Health & Science showcase interactive, 3D on-screen product models that can be interactively viewed at trade shows and corporate presentations. This new method for displaying entire product offerings has set the standard for B2B presentation. What used to require cumbersome sets of products to be lugged around for in-show display can now be streamlined for convenience and portability. The kiosk features interactive touchscreen capabilities, robust product filtering, and specs for over 3,000 intricate fludics components. The kiosks can also act as a built-in lead form for literature and follow-up requests and can be used in tablet form as an interactive sales tool. Overall, the IDEX Health & [...]

IDEX Health & Science Touch Screen Kiosk2020-07-13T16:17:58-07:00

Majestic BlazeTex Campaign

Standout Advertising for Majestic USA Majestic Glove ran a half page ad in Business and Industry Connection (BIC) Magazine that featured BlazeTex, a line of their flame retardant clothing. In a magazine where every ad was muddled by over-accommodated content, Majestic was looking to create a system that not only challenged conventional visuals, but also carried a relevant benefit that would directly appeal to magazine’s readership. We paired current brand elements with original, heroic photography that would make the subject clothing items stand out. The end result was a high-contrast, eye-catching ad that distilled its message down to relevant imagery and captivating messaging. The call to action on the ad led to a campaign-custom landing page that not only documented the success of the [...]

Majestic BlazeTex Campaign2020-10-23T15:40:51-07:00

Hamilton Needle Builder

Hamilton Needle Builder Hamilton Company manufactures a great quantity of hubs and needles in a wide array of gauges and lengths, but is well-equipped to handle each customers’ needs. V2Works created a way for customers to make the selection process easy — the Hamilton Needle Builder. The Needle Builder is a stand-alone website that walks the user step-by-step through the needle building process. Users start by selecting their hub style, a needle gauge and length, and finishing with the point style they require. In the end the customer is shown the exact needle, whether custom or not, that can be ordered. This project required: Creative & Concepts Guidelines for Scope Design & Development Production & Code [...]

Hamilton Needle Builder2020-07-02T15:21:09-07:00

DirtFish Advertising: Let Our Ads Do the Driving

Let Our Ads Do the Driving The DirtFish ad campaign focused primarily on market saturation—building awareness around an industrious product, getting drivers out of their comfort zones and out on the track. We let our in-house action photography speak for itself, tipping the scales with quippy headlines and concise, clear messaging. By paying off on-brand visuals with strategic ad placement, we were able to catapult class sales to capacity in just a few short months. This project required: Original Photography Copy Writing Print Design & Layout

DirtFish Advertising: Let Our Ads Do the Driving2020-07-01T23:00:47-07:00

The Simpler the Brand, the Sweeter the Victory

Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.

Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.