Hamilton Needle Builder

Hamilton Company manufactures a great quantity of hubs and needles in a wide array of gauges and lengths, but is well-equipped to handle each customers’ needs. V2Works created a way for customers to make the selection process easy — the Hamilton Needle Builder. The Needle Builder is a stand-alone website that walks the user step-by-step through the needle building process. Users start by selecting their hub style, a needle gauge and length, and finishing with the point style they require. In the end the customer is shown the exact needle, whether custom or not, that can be ordered.

This project required:

  • Creative & Concepts

  • Guidelines for Scope

  • Design & Development

  • Production & Code

  • Appropriation of Brand Photography & Imagery

  • Content Organization