Photo / 3D

IDEX Health & Science IDEX Health & Science 3D imagery

IDEX Health & Science 3D imagery IDEX Health & Science, a life science company that specializes in fluidics components and engineering solutions, has over 3,000 products available for sale through their e-commerce website. We were able to leverage existing SolidWorks engineering drawings to compile a comprehensive library of 3-dimensional images, utilizing the contents of their image library to output 74,000 individual renderings — 30 of each product — to create 360° product views for each product on their website and touch screen kiosk. This project required: Product Innovation Creative Concepting Photo-realistic 3D Motion Graphics

IDEX Health & Science IDEX Health & Science 3D imagery2020-08-26T14:45:12-07:00

Hamilton Robotics BiOS 3D Imagery

3D Captures the Vast BiOS  Storage System Taking automated biobanking to the extreme, Hamilton Company asked V2Works to create a 3D model of the extra-large capacity storage system in a real world environment. In order for customers to visualize the large product, V2 rendered the BiOS unit in a laboratory scene using 3D modeling and photoshop finesse. This project required: 3D Materials Application 3D Lighting Design 3D Rendering Photo Retouching Design & Layout

Hamilton Robotics BiOS 3D Imagery2020-07-02T17:10:55-07:00

DirtFish Promotional Photography

DirtFish Promotional Photography With the fast gaining popularity of DirtFish Rally School leading the North America rally scene, V2Works was asked to shoot a series of promotional photos of rally vehicles that could be used across their market. V2′s Creative Director, Troy Turner, spent time shooting onsite to capture the unique spirit of the DirtFish fleet. This project required: On Site Photography Retouching Brand Development

DirtFish Promotional Photography2020-07-02T20:35:37-07:00

DirtFish Website Streamlined Navigation for an Edge-of-Your-Seat Rally Site

Streamlined Navigation for an Edge-of-Your-Seat Rally Site The DirtFish website rebrand represented not only high-level re-organization of content throughout the site, but it also required a refresh and modernization of the site’s layout, visual components, and interface. The updated home page of the site streamlines news feeds from each part of the DirtFish brand, giving users a comprehensive picture to what the company offers without having to spend the time digging to get there. We also expanded the site’s capabilities by listing all programs and enabling integrated scheduling capabilities that allow users to reserve space for classes and events online. The DirtFish brand encompasses a rally school, merchandise, and public relations (which includes their pro riders and sponsorships, national events, and endorsements). With the previous [...]

DirtFish Website Streamlined Navigation for an Edge-of-Your-Seat Rally Site2020-07-02T20:20:26-07:00

DirtFish Brochure Leave-behind Marketing that Leaves a Lasting Impression

Leave-behind Marketing the Leaves a Lasting Impression DirtFish looked to us to create marketing collateral that would leave their customers inspired to drive rally. We designed a brochure that combined original photography, technical accuracy, and streamlined content for an efficient and usable leave-behind to navigate the DirtFish Rally classes. The brochure is an ‘everything-you-need-to-know’ snapshot of the driving opportunities at DirtFish Rally School and prominently features action shots of the two main rally car types available. Whichever your poison, the DirtFish Brochure inspires you to get in the driver’s seat. This project required: Print Design Photography Copy Writing

DirtFish Brochure Leave-behind Marketing that Leaves a Lasting Impression2020-07-02T20:21:55-07:00

IDEX Product Catalogs Companion Catalogs for Lab & OEM

2014 Laboratory & OEM Product Catalogs For over 20 years, V2Works has been collaborating and designing 200+ page catalogs alongside IDEX Health & Science (formerly Upchurch Scientific) to feature their expertise in fluidic pathway products and applications. In addition to the main catalog, this year we also completed a companion catalog of 40 pages to focus on IDEX’s vision of helping OEMs make better instruments for critical chemical analysis, separations and in vitro diagnostic testing. The partner piece was designed to match the overall look-and-feel of the main catalog, but V2Works featured larger images of their products to enhance important product functionalities. This project required: Print Design 3D Graphics Custom Illustrations Photography [...]

IDEX Product Catalogs Companion Catalogs for Lab & OEM2020-08-18T17:46:20-07:00

ZEUS – Intelligent Liquid Handling A New Product Brochure

A New Product Brochure Hamilton Company asked V2Works to create a stand-out brochure to feature their new product, ZEUS, which is an exceptional instrument for precision liquid handling. We collaborated with the client to come up with a unique brochure size with die cut and pops of color to help spotlight the piece among other product lines as well as the competition. Along with the unique printed appearance, the design uses lighting effects throughout to make reference to the sky god, Zeus, exhibiting the unique lightning precision of the device. The brochure features photography as well as 3D renders of the product to highlight the different aspects of the instrument. This project required: Print Design 3D Graphics Unique [...]

ZEUS – Intelligent Liquid Handling A New Product Brochure2020-07-02T17:17:57-07:00

Leveraging CAD Data to Create Photo-Realistic Imagery

In the past year, we've been working with our existing clients on a concept many refer to as CAD-to-AD. The concept is simple, leverage the existing SolidWorks CAD data many engineering-based companies already own, and use it to create photo-realistic imagery using 3D software and high-end rendering techniques. The process is simple. Clients send us their CAD data with some minor optimization adjustments. We then convert that CAD data into a format our 3D software can use. We then make any necessary adjustments, such as add or modify the materials applied to surfaces. Once we're happy with the materials and that all the CAD data converted correctly, we can pose the product and light it in the 3D environment, just as we would a photo-shoot. With a few camera effects, [...]

Leveraging CAD Data to Create Photo-Realistic Imagery2020-07-10T19:59:42-07:00

Microlab 300 Guided Pipetting System. A new product launch.

A New Product Launch Hamilton Company contacted V2Works to help them launch a new product, the Microlab 300 Guided Pipettor. Using what we learned from other product launches, we worked with the client to create specific pieces that would touch several channels from traditional print collateral and e-mail marketing, to in-site ad promotion and a dedicated product section. This project required: Photography Print Design eBlast Design HTML and CSS

Microlab 300 Guided Pipetting System. A new product launch.2020-07-02T20:25:37-07:00

Hamilton Sample Storage. Innovative product line brochure.

A Complete Product Line Brochure Hamilton Sample Storage needed a brochure that would cover their full line of products, for trade shows and sales staff to send to potential customers. V2Works created the overall design based on the Hamilton Company brand (designed by V2Works as well). The brochure features product imagery and a main chart that educated the user on the types of systems that sell, and what stage of the research process a particular product falls into. This project required: 3D Rendering Print Design

Hamilton Sample Storage. Innovative product line brochure.2020-07-02T18:32:34-07:00
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