Advertising Archives - V2Works | Brandgineering by Design™

Capabilities & Expertise

Capabilities & Expertise

A Meaningful Brand ExperienceV2Works has honed the power of design to create smart and focused brands using our own Brandgineering by Design™ process — the result of over 25 years of accumulative branding research, analysis, and implementation, in which we have captured our deepest, most meaningful brand experiences, and simplified them into a simple step-by-step process that positions new or existing brand platforms to achieve Brand Victory. We are visionaries who listen to our clients, engage in creative solutions, and build brands that get attention. As industry leaders, we have the endurance to push past boundaries to establish long-term, valuable marketing solutions based on hard work and measurable results.We distill, focus, and deploy your brand message across the spectrum of print and digital media, reaching your customers with effective materials and a [...]

Capabilities & ExpertiseV2Works2020-08-25T22:38:15-07:00

IDEX Health & Science Periodic Table of Analytical Fittings

IDEX Health & Science Periodic Table of Analytical Fittings

The Periodic Table of Analytical Fittings IDEX Health & Science wanted to do a promotional giveaway that would also serve a use for their customers. Their engineering experts developed a Periodic Table of Analytical Fittings and worked with Brandgineering team at V2Works to create a color-coded poster that mimicked the periodic table to serve as a quick reference guide for their analytical fittings. This poster was given away at multiple trade shows in the US and Europe, and was also co-branded by their distributor, VWR, as well as published in ChromJournal magazine to give away 30,000 copies. The periodic table of fittings features 137 three-dimensional renderings of fittings, ferrules, and tools with their corresponding information. V2Works took rough ideas and CAD files from the engineers [...]

IDEX Health & Science Periodic Table of Analytical FittingsV2Works2020-07-01T17:53:15-07:00

City of Kenmore Brings You More

City of Kenmore Brings You More

City of Kenmore Brings You More Our home town of Kenmore, WA, looked to us to help create a campaign that would bring attention to and bring more people to Kenmore. A series of beautification projects around the city prompted the campaign, bringing to light that you could “Do More in Kenmore,” such as shop more, live more, play more, and find more, which sparked the “more” campaign. A series of stickers were designed and produced that were passed out to residents and local businesses to help get the word out about the city, and the campaign was also featured on the Kenmore Business Directory. We then created a 24’ sign showing what was to be coming soon to the downtown area which [...]

City of Kenmore Brings You MoreV2Works2020-07-01T17:54:32-07:00

Altavair Brand Development

Altavair Brand Development

Showcasing Innovation and Integrity Guggenheim Aviation Partners (GAP), an aircraft investment and management business belonging to Guggenheim Partners, LLC, recently purchased the commercial aviation division to operate as a separate entity. Due to GAP’s long-standing and successful history, they required a strong new brand to present to the market. (Read full Press Release) In their transition to a singular company, GAP sought the help of V2Works to create a new name and identity for their business, with the primary goal being to maintain its position as a premier global commercial aircraft leasing, financing, and management company. In a rapid six-week sprint, V2Works worked hand-in-hand with the GAP team to determine a clear differentiator and branding strategy to help guide their [...]

Altavair Brand DevelopmentV2Works2020-08-05T17:20:22-07:00

Ironmaster Ad campaign and Contest

Ironmaster Ad campaign and Contest

Ironmaster Ad campaign and Contest We launched an online contest campaign for health and fitness company, IronMaster that leveraged data tracking for a series of strategically placed ads. We designed a series of ads that ran every month in big-industry magazines and included URL links that were set up to monitor user data and track analytics. The contest incentivized user visits to designated campaign landing pages where Ironmaster was able to track customer leads and gather new customer information. The campaign utilized a strategic sequence of print and digital ad placements as well as interactive landing pages to generate consumer interest in products. As a result, Ironmaster was able to generate more leads per campaign from one ad campaign than the entire previous year’s [...]

Ironmaster Ad campaign and Contest2020-07-13T16:13:59-07:00

Majestic BlazeTex Campaign

Majestic BlazeTex Campaign

Standout Advertising for Majestic USA Majestic Glove ran a half page ad in Business and Industry Connection (BIC) Magazine that featured BlazeTex, a line of their flame retardant clothing. In a magazine where every ad was muddled by over-accommodated content, Majestic was looking to create a system that not only challenged conventional visuals, but also carried a relevant benefit that would directly appeal to magazine’s readership. We paired current brand elements with original, heroic photography that would make the subject clothing items stand out. The end result was a high-contrast, eye-catching ad that distilled its message down to relevant imagery and captivating messaging. The call to action on the ad led to a campaign-custom landing page that not only documented the success of the [...]

Majestic BlazeTex Campaign2020-10-23T15:40:51-07:00

Hamilton Incyte Ad Series

Hamilton Incyte Ad Series

Hamilton Incyte Ad Series In collaboration with Hamilton Company’s marketing team, V2Works designed a series of ads to show the most important feature of their Incyte product line — online cell monitoring in real-time. The ads feature a sequence of people enjoying time outside of the laboratory, and let text bubbles tell the story of how Incyte is working for them back in the lab. This project required: Design Layout Copy Writing Appropriation of Brand Photography & Imagery

Hamilton Incyte Ad Series2020-07-02T15:16:04-07:00

DirtFish Advertising: Let Our Ads Do the Driving

DirtFish Advertising: Let Our Ads Do the Driving

Let Our Ads Do the Driving The DirtFish ad campaign focused primarily on market saturation—building awareness around an industrious product, getting drivers out of their comfort zones and out on the track. We let our in-house action photography speak for itself, tipping the scales with quippy headlines and concise, clear messaging. By paying off on-brand visuals with strategic ad placement, we were able to catapult class sales to capacity in just a few short months. This project required: Original Photography Copy Writing Print Design & Layout

DirtFish Advertising: Let Our Ads Do the Driving2020-07-01T23:00:47-07:00

Case Study: DirtFish

Case Study: DirtFish

Case DirtFish is the most prestigious rally racing school in America set at the foothills of the Cascade Mountains in Washington State. With over 315 acres of gravel, mud and tarmac, DirtFish is one of the most qualified locations in the world to learn or train for rally racing. With a corner on the niche rally industry, the team at DirtFish looked to expand their rally racing empire, laying the groundwork for a global brand development. Strategy We collaborated with the DirtFish team, getting our hands dirty to restructure the brand from the ground up. The discovery process included spending quality time at the facility working with sales personnel, instructors, and even mechanics. Together, the DirtFish team and rally car [...]

Case Study: DirtFishV2Works2020-07-01T16:46:14-07:00

Case Study: HISUN

Case Study: HISUN

Case HISUN needed to expand their brand relevance and break through to their target market, the United States. Even though they were the sixth largest supplier of UTV’s in the world, they were virtually unknown in the U.S. because most of their product marketing was targeted to OEMs. The HISUN brand needed a competitive strategy to reinvigorate consumer preference across all UTV and ATV markets. Strategy HISUN partnered with us to direct a relevant perception of their product to their target market. We recognized the need to significantly redirect HISUN’s advertising efforts to connect their brand to a lifestyle of fun and recreation. The Brandgineering by Design™ process integrated lifestyle photography, messaging, advertising, and strategy to define a consistent experience [...]

Case Study: HISUNV2Works2020-07-01T16:44:47-07:00

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The Simpler the Brand, the Sweeter the Victory