Staying ahead of the curve is paramount in the fast-paced world of high-tech life sciences. To meet the ever-evolving demands of the industry, ClickBio, an innovative player in the field, joined forces with V2Works, a notable design agency specializing in brand transformations. The partnership between V2Works and ClickBio was fueled by a shared vision of pushing boundaries and embracing innovation. As ClickBio sought to modernize its brand and reach a wider audience, it found an ideal creative partner in V2Works. With their strategic approach and in-depth understanding of the life sciences landscape, V2Works was uniquely positioned to translate ClickBio’s cutting-edge technology into a compelling brand experience. Together, the teams embarked on a journey to redefine ClickBio’s brand identity from the ground up. Building [...]
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So far V2Works has created 31 blog entries.
V2Works partnered with Metcalf Builders, Inc., a prominent construction company based in Reno, Nevada, serving across the United States with over $1 billion in completed work since 1994. The successful partnership saw V2Works work closely with the Metcalf leadership team to modernize its brand and align its messaging with its company values, vision, and commitment to providing exceptional commercial construction and management services. Metcalf Builders reached out to V2Works with the idea of renaming their firm “MBI” and desired a new logo. But, after assessing their objectives, the V2Works team of Brandgineers proposed an entire rebranding plan. After meticulous research and evaluation, V2Works recommended conserving the name “Metcalf” but modernizing it as a shortened version of its original moniker. The shortened name recognizes [...]
Prove Your Marketing Worth to Corporate with These 6 Metrics Studies show that 73% of executives don’t believe that marketing drives demand and revenue. As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics and we have to make sure that we can prove the ROI of our marketing efforts. Do you know which metrics actually matter to your boss? In this cheat sheet of metrics, we’ll share the six metrics that do. In this brief 10-page cheat sheet, you’ll find: 6 marketing metrics that prove the value of your marketing efforts Formulas and examples to help you calculate your own metrics Explanations and scenarios of why these metrics are important and how to interpret them Download our formula cheat [...]
Attract New Customers with Inbound Marketing Congratulations! You are ready to change the way you market your business and start reaching new potential customers as well as retaining current ones. Generating leads is a marketer’s single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective. Learn why your current marketing plan may be struggling and how inbound can help you turn it around. Download the white paper to learn: Why the old marketing techniques are failing What inbound marketing is How social media and SEO can propel your business And more! This is your guide to revolutionizing your marketing to get the most bang for your buck. download now
15 Enviable Examples of Inbound Marketing Strengthen your lead generation strategy with this easy to use guide. A marketer’s single most important objective is to increase lead generation. Despite this, 9 in 10 marketers describe their lead generation process as inefficient and/or ineffective. That’s a lot of room for improvement. To help kick your lead generation into overdrive, we have organized a guide of 15 Powerful Lead Generation Strategies to drive success. Download the guide to learn: What content generates the most leads Proven landing page practices that get conversions How to create irresistible offers How to integrate social media into your marketing plan And more! This is your blueprint to generating quality leads for your sales team. download now
VPT Power Expands Product Offering with VPT Components and a New Website V2Works partnered with VPT Power to create a new website for their new division, VPT Components. The user interface and experience design revolved around their main persona, who already knows exactly what they are looking for by part number, and wants to find the product information as quickly and easily as possible. Based on this objective, and thousands of products to feature, we designed a website with a quick path to products which are shown in an easy-to-read table format. The products can be filtered or searched by any of their identifiers, to make the user experience even smoother. On the client side, with so many products to maintain, we created a [...]
A Meaningful Brand ExperienceV2Works has honed the power of design to create smart and focused brands using our own Brandgineering by Design™ process — the result of over 25 years of accumulative branding research, analysis, and implementation, in which we have captured our deepest, most meaningful brand experiences, and simplified them into a simple step-by-step process that positions new or existing brand platforms to achieve Brand Victory. We are visionaries who listen to our clients, engage in creative solutions, and build brands that get attention. As industry leaders, we have the endurance to push past boundaries to establish long-term, valuable marketing solutions based on hard work and measurable results.We distill, focus, and deploy your brand message across the spectrum of print and digital media, reaching your customers with effective materials and a [...]
Inbound Marketing Capabilities & Expertise Times are changing which means marketing effectively to your potential customers is too. As a team of certified Inbound marketers, we can show you the tools you need to help convert more visitors into leads, and leads into customers in a way the benefits both parties and that also creates lifelong ambassadors for your brand in a way that traditional marketing tactics can’t. Campaign Creative & Strategy Inbound Marketing Work Flows Content Marketing Strategy Competitor Analysis Content Organization HubSpot Inbound Marketing Certified Agency Case Study — Hamilton Company Case Hamilton Company, our long-time client, has been a leading global manufacturer for 60 years, making precision measurement [...]
Social Support Capabilities & Expertise With proper management, branded social channels can be a tremendous marketing asset for their companies. We help brands master their brand personality, taking thought leadership and customer engagement to the next-level with high-quality content and appealing visuals that are worth saving. Creative & Support Content Creation & Visualization Editorial Calendar Organization Post Scheduling & Management Social Media Audits Analytics & Reporting Copy Writing Case Study — Hamilton Company Case Hamilton Company has been a leading global manufacturer for 60 years, making precision measurement devices and automated liquid handling workstations. A long-time client, Hamilton approached V2Works with a desire to expand their exposure across the web, [...]
Digital Capabilities & Expertise From a computer screen to a kiosk, trade show plasma screen to a customer’s pocket, our team of brandgineers have the tools and experience to meet your digital marketing goals, from strategy to web design and UI/UX architecture, to production through launch. Our approach to interactive design combines information architecture, dynamic content, and engaging visuals into a memorable experience that drives results for our clients. Complementing our digital design services, we utilize our on-site photo studio to create original image assets, in addition to full 3D capabilities for product and conceptual work. Digital Creative & Strategy Photography 3D Rendering & Animation Motion Graphics & Video Web & Mobile Interface Design Wire-framing & Prototyping QA & Maintenance [...]