Prove Your Marketing Worth to Corporate with These 6 Metrics Studies show that 73% of executives don’t believe that marketing drives demand and revenue. As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics and we have to make sure that we can prove the ROI of our marketing efforts. Do you know which metrics actually matter to your boss? In this cheat sheet of metrics, we’ll share the six metrics that do. In this brief 10-page cheat sheet, you’ll find: 6 marketing metrics that prove the value of your marketing efforts Formulas and examples to help you calculate your own metrics Explanations and scenarios of why these metrics are important and how to interpret them Download our formula cheat [...]
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So far Lia Borror has created 29 blog entries.
Attract New Customers with Inbound Marketing Congratulations! You are ready to change the way you market your business and start reaching new potential customers as well as retaining current ones. Generating leads is a marketer’s single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective. Learn why your current marketing plan may be struggling and how inbound can help you turn it around. Download the white paper to learn: Why the old marketing techniques are failing What inbound marketing is How social media and SEO can propel your business And more! This is your guide to revolutionizing your marketing to get the most bang for your buck. download now
15 Enviable Examples of Inbound Marketing Strengthen your lead generation strategy with this easy to use guide. A marketer’s single most important objective is to increase lead generation. Despite this, 9 in 10 marketers describe their lead generation process as inefficient and/or ineffective. That’s a lot of room for improvement. To help kick your lead generation into overdrive, we have organized a guide of 15 Powerful Lead Generation Strategies to drive success. Download the guide to learn: What content generates the most leads Proven landing page practices that get conversions How to create irresistible offers How to integrate social media into your marketing plan And more! This is your blueprint to generating quality leads for your sales team. download now
VPT Power Expands Product Offering with VPT Components and a New Website V2Works partnered with VPT Power to create a new website for their new division, VPT Components. The user interface and experience design revolved around their main persona, who already knows exactly what they are looking for by part number, and wants to find the product information as quickly and easily as possible. Based on this objective, and thousands of products to feature, we designed a website with a quick path to products which are shown in an easy-to-read table format. The products can be filtered or searched by any of their identifiers, to make the user experience even smoother. On the client side, with so many products to maintain, we created a [...]
A Meaningful Brand ExperienceV2Works has honed the power of design to create smart and focused brands using our own Brandgineering by Design™ process — the result of over 25 years of accumulative branding research, analysis, and implementation, in which we have captured our deepest, most meaningful brand experiences, and simplified them into a simple step-by-step process that positions new or existing brand platforms to achieve Brand Victory. We are visionaries who listen to our clients, engage in creative solutions, and build brands that get attention. As industry leaders, we have the endurance to push past boundaries to establish long-term, valuable marketing solutions based on hard work and measurable results.We distill, focus, and deploy your brand message across the spectrum of print and digital media, reaching your customers with effective materials and a [...]
Inbound Marketing Capabilities & Expertise Times are changing which means marketing effectively to your potential customers is too. As a team of certified Inbound marketers, we can show you the tools you need to help convert more visitors into leads, and leads into customers in a way the benefits both parties and that also creates lifelong ambassadors for your brand in a way that traditional marketing tactics can’t. Campaign Creative & Strategy Inbound Marketing Work Flows Content Marketing Strategy Competitor Analysis Content Organization HubSpot Inbound Marketing Certified Agency Case Study — Hamilton Company Case Hamilton Company, our long-time client, has been a leading global manufacturer for 60 years, making precision measurement [...]
Social Support Capabilities & Expertise With proper management, branded social channels can be a tremendous marketing asset for their companies. We help brands master their brand personality, taking thought leadership and customer engagement to the next-level with high-quality content and appealing visuals that are worth saving. Creative & Support Content Creation & Visualization Editorial Calendar Organization Post Scheduling & Management Social Media Audits Analytics & Reporting Copy Writing Case Study — Hamilton Company Case Hamilton Company has been a leading global manufacturer for 60 years, making precision measurement devices and automated liquid handling workstations. A long-time client, Hamilton approached V2Works with a desire to expand their exposure across the web, [...]
Digital Capabilities & Expertise From a computer screen to a kiosk, trade show plasma screen to a customer’s pocket, our team of brandgineers have the tools and experience to meet your digital marketing goals, from strategy to web design and UI/UX architecture, to production through launch. Our approach to interactive design combines information architecture, dynamic content, and engaging visuals into a memorable experience that drives results for our clients. Complementing our digital design services, we utilize our on-site photo studio to create original image assets, in addition to full 3D capabilities for product and conceptual work. Digital Creative & Strategy Photography 3D Rendering & Animation Motion Graphics & Video Web & Mobile Interface Design Wire-framing & Prototyping QA & Maintenance [...]
Print Capabilities & Expertise Before Adobe created Photoshop and Apple made a computer with enough RAM to display a layout, we were designing innovative, creative print. Each day, we are producing high-quality, cohesive brand collateral across a wide range of formats. Unlike many small- to mid-size design firms, we can take your print project from initial conceptualization all the way through final production and delivery — completely in-house. With a strong background in production, our team brings the expertise needed to design for your brand with print feasibility, schedule, and of course budget in mind. From simple direct mail postcards to complex product launches with a full suite of materials, we do it all, and we do it well. Print Strategy, through Creative & Production Collateral Materials [...]
Brand Capabilties & Expertise Your brand is so much more than just your logo and tag-line — it’s how your customer’s experience, engage with, and interpret your company, its people, and its vision. Our in-depth branding process provides valuable insight into who you are as an organization, and paves the way for seamlessly integrating those values into all facets of your marketing. Working collaboratively with our clients, we get to know you and your company to truly understand your business goals and challenges, in order to craft the best strategy and messaging to represent who you are, and where you want to go. Creative Strategy & Implementation Brand Development Brand Architecture Brand Identity / Logotype Brand Guidelines Marketing Strategy & Planning [...]