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So far V2Works has created 31 blog entries.

Print Capabilities & Expertise

Print Capabilities & Expertise Before Adobe created Photoshop and Apple made a computer with enough RAM to display a layout, we were designing innovative, creative print. Each day, we are producing high-quality, cohesive brand collateral across a wide range of formats. Unlike many small- to mid-size design firms, we can take your print project from initial conceptualization all the way through final production and delivery — completely in-house. With a strong background in production, our team brings the expertise needed to design for your brand with print feasibility, schedule, and of course budget in mind. From simple direct mail postcards to complex product launches with a full suite of materials, we do it all, and we do it well. Print Strategy, through Creative & Production Collateral Materials [...]

Print Capabilities & Expertise2020-08-24T22:40:33-07:00

Brand Capabilities & Expertise

Brand Capabilties & Expertise Your brand is so much more than just your logo and tag-line — it’s how your customer’s experience, engage with, and interpret your company, its people, and its vision. Our in-depth branding process provides valuable insight into who you are as an organization, and paves the way for seamlessly integrating those values into all facets of your marketing. Working collaboratively with our clients, we get to know you and your company to truly understand your business goals and challenges, in order to craft the best strategy and messaging to represent who you are, and where you want to go. Creative Strategy & Implementation Brand Development Brand Architecture Brand Identity / Logotype Brand Guidelines Marketing Strategy & Planning [...]

Brand Capabilities & Expertise2020-08-24T22:40:42-07:00

Ironmaster Catalog Redesign

Ironmaster Catalog Redesign Ironmaster came to us in need of a catalog design update. This 28-page catalog features company history, product information, specifications, instructions, exercise moves, and two tear-out posters with work out routines that a person could hang on the wall in their home gym. We went to their warehouse in Monroe, WA, for an on-site photoshoot with two models and multiple sets of equipment. The photos were a great addition to the revamp of the brochure redesign. The project required: Creative Concepting Brand Development Print Design & Layout Content Organization Color Development Color Correction Original Photography Photo Retouching Catalog Organization & Hierarchy Product Photography [...]

Ironmaster Catalog Redesign2020-07-01T17:51:45-07:00

IDEX Health & Science Periodic Table of Analytical Fittings

The Periodic Table of Analytical Fittings IDEX Health & Science wanted to do a promotional giveaway that would also serve a use for their customers. Their engineering experts developed a Periodic Table of Analytical Fittings and worked with Brandgineering team at V2Works to create a color-coded poster that mimicked the periodic table to serve as a quick reference guide for their analytical fittings. This poster was given away at multiple trade shows in the US and Europe, and was also co-branded by their distributor, VWR, as well as published in ChromJournal magazine to give away 30,000 copies. The periodic table of fittings features 137 three-dimensional renderings of fittings, ferrules, and tools with their corresponding information. V2Works took rough ideas and CAD files from the engineers [...]

IDEX Health & Science Periodic Table of Analytical Fittings2020-07-01T17:53:15-07:00

Majestic Safety Glasses Campaign and Packaging

Majestic Safety Glasses Campaign and Packaging Majestic, a glove and safety clothing company, was releasing a new line of safety glasses and came to us for help. After a major rebrand, they needed not only packaging to match their new brand, but a way to get the word out that they now carried these glasses. We created a landing page and eblast campaign to send out to their current customers to let them know about the new glasses as well as a direct mail flyer to send out to their catalog mailing list. The glasses packaging consisted of three parts — the plastic bag the glasses came in, a box for retailers to sit on their shelf, and an outer branded shipping [...]

Majestic Safety Glasses Campaign and Packaging2023-04-18T20:10:34-07:00

City of Kenmore Brings You More

City of Kenmore Brings You More Our home town of Kenmore, WA, looked to us to help create a campaign that would bring attention to and bring more people to Kenmore. A series of beautification projects around the city prompted the campaign, bringing to light that you could “Do More in Kenmore,” such as shop more, live more, play more, and find more, which sparked the “more” campaign. A series of stickers were designed and produced that were passed out to residents and local businesses to help get the word out about the city, and the campaign was also featured on the Kenmore Business Directory. We then created a 24’ sign showing what was to be coming soon to the downtown area which [...]

City of Kenmore Brings You More2020-07-01T17:54:32-07:00

Hamilton Neuros Syringe Video

Hamilton Neuros Syringe Technology Video Hamilton Company is revolutionizing neuroscience with their Neuros Syringes, which deliver unprecedented functionality for controlled animal injections. To communicate the benefits of Neuros technology, Hamilton asked V2Works to create an educational animated video that would convey all the most important benefits of the product in a concise but interesting way. Taking lead from the previous animation style of a video we created for Hamilton’s Power of On-line Intelligent Sensors, our Brandgineers worked closely with Hamilton experts to pin-point the chief advantages of Neuros, while keeping the storyboard clean, straightforward, and also playful enough to keep the audience engaged. This project required: Creative Concepting Script Writing Storyboarding Infographic Design Custom 2D [...]

Hamilton Neuros Syringe Video2020-08-03T21:41:35-07:00

Hamilton Arc On-Line Process Monitoring Sensory Booth

Hamilton Arc Sensors Trade Show Booth Hamilton Process Analytics launched their new Arc Air app this year which prompted Arc to be the central theme of their 2018 Interphex trade show booth. They wanted to take their existing structure and give it a revamp to drive home the connectivity power of their Arc Sensors, Arc Air app, and Arc Wi Adapter. Their original main structure, a 15’ tall rectangle with 6’ wide panels, was fitted with a 3’ tall logo circle with LED lights on the inside. A smaller acrylic cylindrical tower with water in it and sensors coming out the side, was frosted at the top to mimic the end of the Arc Wi adapter. LED lights were added inside as well as [...]

Hamilton Arc On-Line Process Monitoring Sensory Booth2020-07-01T17:57:09-07:00

Hamilton: The Power of On-line Intelligent Sensors Video

Campaign Explainer Video Our clients needed a way to visually educate to their customers how to reduce the total ownership cost of traditional pH measurement by implementing intelligent sensors into their workflow, as part of a larger product campaign. V2Works created a short, engaging marketing video that highlights the power of on-line intelligent sensors by using a flat animation style that tells the story in an entertaining way. The goal is to use the video in marketing and social campaigns that direct customers to a dedicated landing page that provides further education. This project required: Campaign Development Creative Concepting Storyboarding Infographic Design Custom 2D Illustrations Voice Actor Procurement & Direction [...]

Hamilton: The Power of On-line Intelligent Sensors Video2023-04-18T20:10:50-07:00

IDEX Health & Science QuickStart™ Modular Sensing Solutions Video

IDEXology Campaign Video for QuickStart™ Modular Sensing Solutions As part of a sizable campaign aimed at targeting OEM customers with strategic problem/solution messaging, our clients identified a number of complex issues they wanted to educate their customers about and provide a remedy for. This in turn, would ease customers’ workflows and development processes while also creating trust. As part of a larger series of “intelligent solution” videos, V2Works collaborated directly with key product solution managers to discover the essential information that should be communicated for each video. From there, our team of Brandgineers wrote a script and storyboarded a series-wide animation style that would succinctly explain every point of concern and how to easily resolve them. This is one of the videos in [...]

IDEX Health & Science QuickStart™ Modular Sensing Solutions Video2020-07-01T17:58:00-07:00
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The Simpler the Brand, the Sweeter the Victory

Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.

Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.