Brand Capabilties & Expertise

Your brand is so much more than just your logo and tag-line — it’s how your customer’s experience, engage with, and interpret your company, its people, and its vision. Our in-depth branding process provides valuable insight into who you are as an organization, and paves the way for seamlessly integrating those values into all facets of your marketing.

Working collaboratively with our clients, we get to know you and your company to truly understand your business goals and challenges, in order to craft the best strategy and messaging to represent who you are, and where you want to go.

  • Creative Strategy & Implementation

  • Brand Development

  • Brand Architecture

  • Brand Identity / Logotype

  • Brand Guidelines

  • Marketing Strategy & Planning

  • Brand Audits

  • Positioning & Messaging

  • Prioritization & Metrics

  • Naming, Nomenclature, & Tagline Creation

  • Color Development

  • Brand Photography & Imagery

Case Study — Altavair


Altavair, formerly Guggenheim Aviation Partners (GAP), a subsidiary of Guggenheim Partners, LLC. is a worldwide leader in aviation finance, helping companies make amazing things happen by connecting the world. Altavair approached V2Works to create and launch a complete re-brand of their company, including a new name, identity, collateral, photography, and website.  Due to Altavair’s established history, they not only required a strong new brand, but a compelling website that would uphold their credibility in the market.


In a rapid six-week sprint, V2Works worked to determine a clear branding strategy to help guide Altavair’s internal principles and behaviors moving forward. V2Works kicked off the website project by conducting brand exercises to identify successful benchmark sites, gain creative inspiration, and build insights for developing a web strategy for Altavair. Leveraging insights from the research phase, V2Works created a multi-platform responsive website experience to promote the company’s culture, service offerings, customer base, and portfolio.


The result is the name Altavair, which acknowledges the brand’s legacy while also allowing the company to tell a much larger story about their distinct advantages — the significant role their people play in the organization, along with the unique and innovative ways their people make connections with and for their customers.  Their polished website reinforces the brand by conveying Altavair’s long history and commitment to commercial aviation leasing, while also offering an extensive look into their immense track record of world-wide clientele.

Click the icon or word below to learn more about the five encompassing groups we specialize in: