Brandgineering by Design

Finding the Time for Your Brand

It’s easy to make excuses for why your company doesn’t have the time to undertake a total rebrand. Truthfully sometimes those reasons are valid, and it’s possible rebranding is just not the right answer. In this fast-paced world, it’s no surprise that many companies are struggling to find the time and energy for a full-scale rebranding effort. The task can seem daunting, requiring not only significant time commitments but also staffing resources that may already be stretched thin. However, if your company has been using the “not enough time” excuse, it's important to know there are alternative options. In all our experience working with companies to recharge their brands, we’ve found a few keys that can help save you time and money. When you’re already collapsing [...]

Finding the Time for Your Brand2023-08-23T09:49:44-07:00

Investing in the Future of Your Brand

Is your company struggling to find the importance and value of investing in its brand? It’s easy to make excuses for why you can’t afford a total rebrand, however, the truth is you really can’t afford NOT to invest in your brand’s future. A company’s brand has the ability to evoke feelings in an individual, maybe even having a personal impact in their life. Your brand serves as the cornerstone of your identity, it’s not just a logo or catchy tagline, it’s the embodiment of your company’s values, and reputation. But as the famous playwright, John Heywood, once said: “Rome wasn’t built in a day, but they were laying bricks every hour”. Building your brand takes time, investing, experimentation, and taking calculated strategic risks. Working in [...]

Investing in the Future of Your Brand2023-08-23T09:44:00-07:00

Standing Out from the Competition

Let’s be honest, competition is everywhere in the world of business. According to the U.S. Small Business Administration, there are over 33,000,000 small businesses in the United States alone. And because of this, companies are constantly competing for visibility by taking advantage of marketing and advertising to get consumer attention. Ensuring your brand is standing out from the competition is essential to not getting lost in the chaos. And it’s easy to get overlooked if you’re not taking additional measures to make your brand impactful. Ask yourself; can your audience tell the difference between you and the competition? What makes you stand out? Over the years we have helped various companies with this same obstacle and discovered the solutions that helped put them back into the [...]

Standing Out from the Competition2023-08-23T09:53:39-07:00

Recognizing Signs of Brand Fatigue

In today's rapidly evolving market, maintaining a fresh and engaging brand is critical to staying relevant and appealing to your target audience. But, just like any other aspect of business, your brand can become worn-out over time. This can occur due to being disconnected from your customer’s preferences, having outdated visual graphics, and a weakened brand voice. It’s a sad reality, but we’ve seen it happen more often than you would think. Over the span of 30 years in the industry, we’ve noticed the same key indicators that a brand is feeling drained and exhausted. Let’s explore some of the strategies we’ve implemented with our own clients to recharge their brands and help them stay energized. Customers are at the core of your business, and their [...]

Recognizing Signs of Brand Fatigue2023-08-23T09:57:31-07:00

Tips for Creating an Engaging Virtual Event Experience

Virtual Face-to-Face is the Future of Business and Industry Events If you’re finding yourself transitioning to online events — either as a consequence of the COVID-19 quarantine, budget constraints, or the desire to connect with your audience differently — you may be feeling apprehensive about doing it properly. We're here to tell you that there's no need to be nervous. In fact, going virtual is a great way to create a community for people who are drawn to your brand. Not only is creating and online event an amazing opportunity to inform, entertain, and engage your audience by delivering an experience that compels them to participate, there are other nice benefits too. Virtual events have the potential to expand your audience significantly. They give you a way to connect [...]

Tips for Creating an Engaging Virtual Event Experience2023-04-18T20:07:33-07:00

Brandgineering by Design™ A Practical Guide to Achieving Brand Victory

Brandgineering by Design™ is a Brand Development Process that Integrates Innovative Design and Targeted Brand strategy to Achieve Brand Victory Brandgineering by Design, developed by V2Works, was created to help you discover how to cultivate a long-term positive brand, and assist your company in reaching Brand Victory. The Brandgineering by Design process is the result of over 22 years of accumulative branding research, analysis and implementation, in which we have captured our deepest, most meaningful brand experiences, and simplified them into a simple step-by-step process. In fact, the process has proven to be so successful, we even published a book about it! What is Brandgineering by Design? Brandgineering by Design is a strategic brand development process that positions new or existing brand platforms to achieve Brand Victory. Brand [...]

Brandgineering by Design™ A Practical Guide to Achieving Brand Victory2020-08-24T20:23:51-07:00

Brandgineering by Design™ The Ultimate Goal: Brand Victory

The Goal of Brand Development is to Achieve Brand Victory Successful brands are known, trusted, and valued. That recognition comes from having invested years into branding their products and/or services — using strategic development to expand brand awareness and secure customer loyalty and satisfaction. Brandgineering by Design takes brand success to the next level by not only customizing an initial brand strategy, but by continually reinforcing a brand’s strategic foundation to respond favorably to a fluctuating marketplace. Brand platforms strategically influence consumer perceptions and brand reinforcement consistently inspires brand loyalty — that is Brand Victory. Brand Victory translates to big value for companies A valuable brand’s return on investment (ROI) is two fold: It increases market share and allows a company to charge premium [...]

Brandgineering by Design™ The Ultimate Goal: Brand Victory2020-08-24T20:24:01-07:00

Brandgineering by Design™ Your Tool for Success

Your Brand is Your Most Valuable Resource A successful brand requires foresight, strategy, original design and creative management to add value to a company, influencing customers and strengthening its future endeavors. Every brand establishes a unique market position and perception, whether good, neutral (perceived indifferently due to lack of knowledge, etc.), or bad. That perception is directly correlated to growth, market share increase, and brand success. When consumers perceive your brand indifferently or worse, it will negatively affect your profitability and your product will fade into the sensory noise of the competitive marketplace. When consumers have a strong emotional tie to your product or service, that tie will increase the value of your brand and boost your profits — even in a competitive market. Purchasing [...]

Brandgineering by Design™ Your Tool for Success2020-08-24T20:24:15-07:00

Brandgineering by Design™ Measuring a Brand’s Worth

Brand Victory – or Success – is Measured in Terms of Brand Value A brand’s value is determined by the worth of intangible brand assets, contribution to shareholder value, and brand equity. Because developing a brand portfolio is a long-term investment, company brands must be counted as an asset and deliver ROI to maintain their value. Brands, specifically, are gauged and valued by customer perception and are therefore counted as intangible assets. This combination of immaterial goods measures the brand as a reputational asset, and is purely dependent on customer perception. Measuring a Brand’s Worth Brand value, the calculable worth of intangible assets that relate to the brand, is measured at three levels: Company: Calculates the value of intangible assets from a total company value [...]

Brandgineering by Design™ Measuring a Brand’s Worth2020-08-24T20:24:27-07:00

Brandgineering by Design™ Process

Brandgineering by Design™Process, by V2Works The Brandgineering by Design™ Process is How You Get Your Brand from Ambiguity to Brand Victory Market data consistently reinforces the direct link between successful branding and an increase in profits, market share and ROI. Reinforced, long-term brands are increasingly becoming companies’ most valued assets. Executives are taking note and making significant steps towards investing in Brand Victory. The market is saturated with preliminary brands that, for varying reasons, fail to reach Brand Victory. Without an intentional strategy and ongoing reinforcement for every step of the development process, your brand will weaken, fall back in the midst of market competitors, or lose brand preference. Brands require consistency, intentionality, and creativity across all market channels. You need the right tools — and a good [...]

Brandgineering by Design™ Process2020-08-24T21:04:47-07:00
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The Simpler the Brand, the Sweeter the Victory

Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.

Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.