Brandgineering by Design™ A Practical Guide to Achieving Brand Victory
Brandgineering by Design™ is a Brand Development Process that Integrates Innovative Design and Targeted Brand strategy to Achieve Brand Victory Brandgineering by Design, developed by V2Works, was created to help you discover how to cultivate a long-term positive brand, and assist your company in reaching Brand Victory. The Brandgineering by Design process is the result of over 22 years of accumulative branding research, analysis and implementation, in which we have captured our deepest, most meaningful brand experiences, and simplified them into a simple step-by-step process. In fact, the process has proven to be so successful, we even published a book about it! What is Brandgineering by Design? Brandgineering by Design is a strategic brand development process that positions new or existing brand platforms to achieve Brand Victory. Brand [...]