Your Brand is Your
Most Valuable Resource
A successful brand requires foresight, strategy, original design and creative management to add value to a company, influencing customers and strengthening its future endeavors.
Every brand establishes a unique market position and perception, whether good, neutral (perceived indifferently due to lack of knowledge, etc.), or bad. That perception is directly correlated to growth, market share increase, and brand success. When consumers perceive your brand indifferently or worse, it will negatively affect your profitability and your product will fade into the sensory noise of the competitive marketplace.
When consumers have a strong emotional tie to your product or service, that tie will increase the value of your brand and boost your profits — even in a competitive market.
Purchasing Influencers
Consumers make purchasing decisions based on price and brand perception:
- High Value (positive brand perception)
- Unfamiliar (indifferent perception)
- Failing (negative brand perception)
Price is only a small part of what drives product purchase; as brand recognitions increases so can overall price. An unfamiliar brand can easily fail if something isn’t done to reinforce its brand value and attract customer confidence.
Tangible market data shows that developed branding, that emotionally connects to consumers, increases profit by significant margins. Increasing brand value using targeted brand development is a low risk strategy that increases profit. Build loyalty to your brand to increase value and gain success in your business.
Consumers are motivated to pay higher premiums for recognizable brands for a variety of reasons:
Increasing brand value using targeted brand development is a low risk strategy that increases profit. Calculable stability from brand loyalty, increased brand value (investing in brands as intangible assets) and exponential ROI are all superior grounds for developing brand value over price-dropping as a means to increase profit.
No brand is one-size-fits-all. Each brand thrives in different markets, appeals to a variety of audiences, targets separate objectives, represents distinct products or services, and has a unique set of development requirements. Above all, come up with a plan for your marketing that allows you to obtain your market objectives with efficiency and accuracy.
Increase brand efficiency to increase profit
Use your brand resources wisely. Maximize the potential of your marketing dollars with an effective foundational brand strategy, coupled with a partnership of Brandgineers, to develop an intentional rollout of communication materials. Every part of the Brandgineering by Design process has been streamlined to ensure the most essential and effective tools for brand development to maximize your marketing potential.
Case Study: Majestic
Majestic has established the standard of quality in the safety glove industry. With positive brand perception already built around their commitment to manufacturing quality gloves, Majestic looked to break ground in several additional safety categories and move toward market expansion.
The Simpler the Brand, the Sweeter the Victory
Don’t let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.
Brandgineering by Design™ can help. We’ve taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you’re ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.
