News

V2Works Becomes a HubSpot Certified Agency Partner

Today, V2Works announced that it has joined HubSpot as a Certified Agency Partner. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support. Of the announcement, HubSpot Channel Account Manager, Kerri Harrington, said, “We are pleased to embrace V2Works as part of HubSpot’s Partner program. Their vast experience as a full-fledged branding agency combined with inbound marketing know-how creates a unique and innovative approach for companies who want a comprehensive strategy for their brand that returns measurable results. I’m eager to watch their progress and growth.” Troy Turner, Creative Director / Principal of V2Works is equally delighted with the partnership. "We're very excited to announce this partnership with HubSpot. V2Works already provides comprehensive [...]

V2Works Becomes a HubSpot Certified Agency Partner2020-07-10T20:32:53-07:00

V2Works Launches New Brand and Packaging for Seattle Artisan Foods

When Seattle Artisan Foods inked a deal with a regional food distributor to go from specialty store to mainstream, they called upon V2Works to renew their branding and revamp their product packaging. This included a new logo, an icon for their social movement, “Fair Plate,” and a series of product packaging labels and illustrations for their line of seafood sauces, condiments, and seasonings. There were two target audiences of which V2Works needed to be mindful. The updated brand and package designs had to be interesting and unique enough to attract potential customers shopping through the distributor, yet still be semi-recognizable to their current customer base. The other central piece of the puzzle was to create something reminiscent of Seattle’s yesteryear in style, while still looking modern and relatable. With [...]

V2Works Launches New Brand and Packaging for Seattle Artisan Foods2020-07-10T20:33:22-07:00

V2Works Launches New Website for Altavair, Formerly Guggenheim Aviation Partners

V2Works, a branding and design firm, is pleased to announce the launch of a new website for Altavair, formerly Guggenheim Aviation Partners (GAP), a subsidiary of Guggenheim Partners, LLC. Altavair recently purchased the commercial aviation division from Guggenheim Partners to operate as an independent business, procuring the help of V2Works to create and launch a complete re-brand of their company, including a new name, identity, collateral, photography, and website. With global operations in Seattle, London and Singapore, Altavair specializes in acquiring, leasing, re-purposing, and selling commercial jet aircraft and engines. Since its inception in 2003, Altavair has completed over $8 billion in commercial aircraft lease transactions — with 40 customers in 27 countries representing over 200 individual Boeing and Airbus aircraft, including direct orders from the manufacturers and 17 [...]

V2Works Launches New Website for Altavair, Formerly Guggenheim Aviation Partners2020-08-27T22:18:19-07:00

V2Works Teams with Guggenheim Aviation Partners to Launch New Brand

Guggenheim Aviation Partners (GAP), an aircraft investment and management business belonging to Guggenheim Partners, LLC, recently purchased the commercial aviation division to operate as a separate entity. During its tenure as a Guggenheim joint venture, GAP successfully managed two funds for Guggenheim’s clients, completing over $8 billion in commercial aircraft lease transactions — with 40 customers in 27 countries representing over 200 individual Boeing and Airbus aircraft, including direct orders from the manufacturers and 17 freighter conversions. Due to GAP’s long-standing and successful history, they required a strong new brand to present to the market. In their transition to a singular company, GAP sought the help of V2Works to create a new name and identity for their business, with the primary goal being to maintain its position as a premier [...]

V2Works Teams with Guggenheim Aviation Partners to Launch New Brand2020-08-27T22:23:35-07:00

DirtFish Brand Revamp

DirtFish is a rally school, located in the foothills of the Cascade Mountain range, that is dedicated to teaching the exciting sport of Rally to anyone who shares an interest. Although they started small and with a passion and desire for everything rally, their format quickly gained wide recognition, evolving them to be the most prestigious rally school in North America. With a much bigger audience, their stakeholders knew they needed to up their game brand-wise, and that's when Chief Executive Officer, Steve Rimmer, and General Manager, Mac McInnis, came to V2Works for help. V2Works consulted with Dirtfish's stakeholders on several positioning concepts to provide recommendations on the strongest direction for a global brand identity. We identified the opportunities and challenges in terms of how to modernize and grow their brand, [...]

DirtFish Brand Revamp2020-07-10T20:33:50-07:00

V2Works Announces the Publication of New Branding Book, “Brandgineering by Design™ – A Practical Guide to Achieve Brand Victory

Seattle, WA, March 7, 2015 — V2Works announces the publication of its new branding book, "Brandgineering by Design™ — A Practical Guide to Achieve Brand Victory." This debut hardcover marketing book, first published this spring, outlines their proven brand development process, which integrates innovative design and targeted strategy to achieve 'Brand Victory' — a self-coined term for successful brands that have cultivated long-term brand perception to secure customer loyalty and satisfaction. Brandgineering by Design, however, takes brand success to the next level by not only customizing an initial brand strategy, but by continually reinforcing a brand’s strategic foundation to respond favorably to a fluctuating marketplace. Brand platforms strategically influence consumer perceptions and brand reinforcement consistently inspires brand loyalty — that is Brand Victory. Brand Victory is accomplished by cultivating a long-term, positive brand [...]

V2Works Announces the Publication of New Branding Book, “Brandgineering by Design™ – A Practical Guide to Achieve Brand Victory2020-08-24T21:43:18-07:00

V2Works Launches New Website for DirtFish Rally School

V2Works is pleased to announce the release of a new website for DirtFish Rally School, designed with a fresh new look and user-friendly navigation, and updated with the latest information about their rally racing services and facilities. DirtFish Rally School is located on 315+ acres, set at the foothills of the Cascade Mountains,  in Snoqualmie, WA. Their Old Mill location is ideal for all sorts of automotive activity, including rally driving, with gravel, mud and tarmac as well as open and wooded areas. The DirtFish facilities host a rally mini museum, classrooms, conference centers, locker rooms, showers, and even a simulator room where you can race online with your friends. If you are a fan of the Twin Peaks television series, you'll have fun exploring the DirtFish lobby, which was [...]

V2Works Launches New Website for DirtFish Rally School2020-07-10T20:34:13-07:00

V2Works Hires Megan Harrigan as Graphic Designer

SEATTLE, WA, March 18, 2014 – V2Works, a creative agency with over 20 years of branding and design success, recently hired Megan Harrigan as a graphic designer. Megan will join the existing Brandgineering team to assist in the strategy and execution of a variety of projects, from inspired conception to execution. Commenting on her new position, Megan said, “I'm very excited to join an already amazing team, and look forward to learning and growing as a designer.” Megan shows phenomenal strength in many areas of design, including print, identity, packaging, production, and photo manipulation. She also displays a rich enthusiasm in her work and continued growth as a designer. "That type of dedication is hard to come by," said Brandee Borror, Senior Art Director of V2Works. "Hiring exceptional people is [...]

V2Works Hires Megan Harrigan as Graphic Designer2020-08-25T16:23:22-07:00

V2Works Announces Partnership with FarShore to Re-Brand E-commerce Website for IDEX Health & Science

  SEATTLE, WA, March 1, 2014 — V2Works is pleased to announce the partnership with FarShore Partners,  a web development firm, to collaborate on the re-brand and re-structure of a new IDEX Health & Science website to enable a more advanced eCommerce functionality within a common Magento platform. The digital alliance will also strategize to create a complex pathway for data interactions between the eCommerce web front and IDEX Health & Science's existing setup of  JD Edwards, an integrated application suite of enterprise resource planning software that is already being used as a business solution. V2Works' long standing affiliation with IDEX Health & Science combines deep understanding and industry experience for the re-brand, design, architecture and construction of this advanced technology website, and employs visionary designers such as Gary Mason, [...]

V2Works Announces Partnership with FarShore to Re-Brand E-commerce Website for IDEX Health & Science2020-07-10T20:34:32-07:00

V2Works Appoints Brandee Borror as Senior Art Director

SEATTLE, WA, July 1, 2013 – V2Works, one of Seattle's leading B2B marketing and branding agencies, has appointed Brandee Borror as Senior Art Director, recognizing her strong contributions to the firm. While continuing to fulfill her graphic design responsibilities, Brandee will curate and cultivate the creative vision of V2Works, manage and supervise the design talent, and help shape artistic inspiration and innovation for our clients across all platforms. Reporting directly to Troy Turner, Creative Director & Principal of V2Works, Brandee's responsibilities will include leading the firm's creative services in conjunction with conceptual development and creative implementation in the areas of logo and brand development, marketing materials, advertising materials, trade show exhibits and direct mail campaigns. She is also responsible for print materials development and will manage the production and printing [...]

V2Works Appoints Brandee Borror as Senior Art Director2020-08-27T20:49:34-07:00

The Simpler the Brand, the Sweeter the Victory

Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.

Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.