When Seattle Artisan Foods inked a deal with a regional food distributor to go from specialty store to mainstream, they called upon V2Works to renew their branding and revamp their product packaging. This included a new logo, an icon for their social movement, “Fair Plate,” and a series of product packaging labels and illustrations for their line of seafood sauces, condiments, and seasonings.
There were two target audiences of which V2Works needed to be mindful. The updated brand and package designs had to be interesting and unique enough to attract potential customers shopping through the distributor, yet still be semi-recognizable to their current customer base. The other central piece of the puzzle was to create something reminiscent of Seattle’s yesteryear in style, while still looking modern and relatable.
With the partnership in place, V2Works was able to create a new brand and identity for Seattle Artisan Foods from both an emotional and physical perspective. Using our Brandgineering by Design™ development process allowed the creative framework necessary to create a compelling logo, supporting “Fair Plate” icon, and complimentary product labeling to ensure Seattle Artisan Foods products are well suited for a successful introduction to the larger distribution market as well as their relaunch to current specialty store carriers.
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V2Works is a full-service collaborative design and branding firm located along the northern shores of Lake Washington in downtown Kenmore, WA. In business for over 23 years, V2Works approaches all projects with purposeful research and conceptual rigor that is an integral part of our process. We help transform organizations, revitalize brands, and grow businesses in many different fields — from large multinational corporations to the small and independent. Our clients come to us for innovative and effective design solutions in any medium; print, digital, and environmental. V2Works believes that building meaningful, working relationships with our clients creates powerful solutions. That’s Brandgineering by Design™. For more information contact us at 425-398-1710 or https://www.v2works.com.