Virtual Face-to-Face is the Future of Business and Industry Events If you’re finding yourself transitioning to online events — either as a consequence of the COVID-19 quarantine, budget constraints, or the desire to connect with your audience differently — you may be feeling apprehensive about doing it properly. We're here to tell you that there's no need to be nervous. In fact, going virtual is a great way to create a community for people who are drawn to your brand. Not only is creating and online event an amazing opportunity to inform, entertain, and engage your audience by delivering an experience that compels them to participate, there are other nice benefits too. Virtual events have the potential to expand your audience significantly. They give you a way to connect [...]
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Like most companies, the V2Works team celebrated the holiday season a little differently this year. With social distancing still in full force due to COVID-19, we gathered virtually to reminisce, play games, compete in a gingerbread house decorating contest, and feast. Everyone enjoyed the meal of their choice — whether having something scrumptious delivered or making something fancy themselves — then we settled down for a night of laughter and fun. As always, the party was a huge success! We're very grateful to be able to lean on each other's talents every day, so it's nice to take a moment and observe our achievements and congratulate ourselves for another year well done.
Following the "spooky" theme of 2020, the V2Works' Brandgineers celebrated Halloween in Quarantine. While some of us practiced safe social distancing at the office, some of us are still working remotely due to a range of circumstances. The physical distance didn't damper the mood in any way... we still dressed up like we usually do, albeit with an added mask, and continued our usual Halloween traditions. Here are the highlights. 7th Annual Pumpkin Decorating Contest Our 7th Annual Pumpkin Decorating Contest transitioned to digital this year, with team members submitting a wide range of artistry. From photos of actual pumpkin carvings, to getting creative in photoshop, to digital paintings of pumpkins, all presentations were amusing. Here are the entries: Check out our entries from other contests. We Like to [...]
Are you getting the most out of your posts on LinkedIn? Follow these handy tips to make sure your posts are following LinkedIn best practices. Increase Content Engagement Sharing valuable content with people who want to see it is the biggest hurdle with social media. Use “Targeted Audience” when posting. This makes sure that only people who are interested in what you are posting, see it. When you are creating a post, you can target the audience and it will tell you how many people you are going to reach before you press post. If the reach is not that great, remove the targeted filter. Reach More People Globally Create page admins in various countries so they can post and share relevant content to their region. Display your page’s name [...]
LinkedIn has made some changes to their Showcase Pages this year. We want our clients to always be in the loop with changing technology, so we wrote this summary of the new features for you. What are LinkedIn Showcase Pages? LinkedIn Showcase Pages are subpages of your main company page. They work as a place where you can interact with your target audience and showcase life inside your business such as business lines, products, or initiatives. New Features LinkedIn now offers Content Suggestions, a feature that tells the admins what is trending with their followers. Take these insights and share more relevant content on that topic with your followers. Many of the new changes have to do with jobs. People looking for jobs at specific companies can gain [...]
For our 2019 6th Annual Pumpkin Decorating Contest, the V2Works Brandgineering team delivered another selection of creativity. Check out our entries from other contests. To celebrate the day, we also played hooky and closed the office for the afternoon to go watch a movie. But, first we needed masks. The year, we wore our V2 attire and chose a "monster" to use as a mask. As usual, the Halloween festivities were a blast.
Today, V2Works announced that it has joined HubSpot as a Certified Agency Partner. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support. Of the announcement, HubSpot Channel Account Manager, Kerri Harrington, said, “We are pleased to embrace V2Works as part of HubSpot’s Partner program. Their vast experience as a full-fledged branding agency combined with inbound marketing know-how creates a unique and innovative approach for companies who want a comprehensive strategy for their brand that returns measurable results. I’m eager to watch their progress and growth.” Troy Turner, Creative Director / Principal of V2Works is equally delighted with the partnership. "We're very excited to announce this partnership with HubSpot. V2Works already provides comprehensive [...]
For our 2018 5th Annual Pumpkin Decorating Contest, the V2Works Brandgineering team brought forward a diverse assortment of creativity. Check out our entries from other contests.
At V2Works, we look for skilled applicants who challenge and inspire us. We love big thinkers and brand innovators. We don’t care where you went to school or who you know. Just be bright, cutting edge, and ready to kick average work to the curb to create work that matters.During my career, I’ve reviewed countless applicants, but only a few pass the test to make it beyond my inbox before getting filed away. Fewer still get an interview. If you want to get hired at V2Works or another design firm, you might want to consider the following information.First ImpressionsSince we're living in the digital age, the first thing I see these days is an email cover letter, followed by an attached, more detailed cover letter. These two items can build or [...]
Understanding the strategies of inbound marketing can be pretty daunting, but V2Works has taken the guesswork out of the equation. Generating leads — both high in quantity and quality — is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives? There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning. Within the mechanics of lead generation, there are four key elements to consider: The Offer, a Call-to-Action (CTA), a well-designed Landing Page, and lastly the Form. These four elements are crucial in making lead generation happen successfully. [...]