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So far V2Works has created 88 blog entries.

Halloween in Quarantine & 7th Annual Pumpkin Decorating Contest

Following the "spooky" theme of 2020, the V2Works' Brandgineers celebrated Halloween in Quarantine. While some of us practiced safe social distancing at the office, some of us are still working remotely due to a range of circumstances. The physical distance didn't damper the mood in any way... we still dressed up like we usually do, albeit with an added mask, and continued our usual Halloween traditions. Here are the highlights. 7th Annual Pumpkin Decorating Contest Our 7th Annual Pumpkin Decorating Contest transitioned to digital this year, with team members submitting a wide range of artistry. From photos of actual pumpkin carvings, to getting creative in photoshop, to digital paintings of pumpkins, all presentations were amusing. Here are the entries: Check out our entries from other contests.   We Like to [...]

Halloween in Quarantine & 7th Annual Pumpkin Decorating Contest2020-11-02T23:41:43+00:00

LinkedIn Post Best Practices

Are you getting the most out of your posts on LinkedIn? Follow these handy tips to make sure your posts are following LinkedIn best practices. Increase Content Engagement Sharing valuable content with people who want to see it is the biggest hurdle with social media. Use “Targeted Audience” when posting. This makes sure that only people who are interested in what you are posting, see it. When you are creating a post, you can target the audience and it will tell you how many people you are going to reach before you press post. If the reach is not that great, remove the targeted filter. Reach More People Globally Create page admins in various countries so they can post and share relevant content to their region. Display your page’s name [...]

LinkedIn Post Best Practices2020-08-24T17:46:50+00:00

LinkedIn Pages Best Practices

LinkedIn has made some changes to their Showcase Pages this year. We want our clients to always be in the loop with changing technology, so we wrote this summary of the new features for you. What are LinkedIn Showcase Pages? LinkedIn Showcase Pages are subpages of your main company page. They work as a place where you can interact with your target audience and showcase life inside your business such as business lines, products, or initiatives. New Features LinkedIn now offers Content Suggestions, a feature that tells the admins what is trending with their followers. Take these insights and share more relevant content on that topic with your followers. Many of the new changes have to do with jobs. People looking for jobs at specific companies can gain [...]

LinkedIn Pages Best Practices2020-08-24T17:47:05+00:00

6th Annual Pumpkin Decorating Contest & Halloween Festivities

For our 2019 6th Annual Pumpkin Decorating Contest, the V2Works Brandgineering team delivered another selection of creativity. Check out our entries from other contests. To celebrate the day, we also played hooky and closed the office for the afternoon to go watch a movie. But, first we needed masks. The year, we wore our V2 attire and chose a "monster" to use as a mask. As usual, the Halloween festivities were a blast.      

6th Annual Pumpkin Decorating Contest & Halloween Festivities2020-11-02T18:44:41+00:00

V2Works Becomes a HubSpot Certified Agency Partner

Today, V2Works announced that it has joined HubSpot as a Certified Agency Partner. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support. Of the announcement, HubSpot Channel Account Manager, Kerri Harrington, said, “We are pleased to embrace V2Works as part of HubSpot’s Partner program. Their vast experience as a full-fledged branding agency combined with inbound marketing know-how creates a unique and innovative approach for companies who want a comprehensive strategy for their brand that returns measurable results. I’m eager to watch their progress and growth.” Troy Turner, Creative Director / Principal of V2Works is equally delighted with the partnership. "We're very excited to announce this partnership with HubSpot. V2Works already provides comprehensive [...]

V2Works Becomes a HubSpot Certified Agency Partner2020-07-10T20:32:53+00:00

Wanted: Graphic Designer

We’re looking for a kick-ass, highly motivated Graphic Designer who wants to forward the evolution of our clients’ ever-growing brands. If your experience in design and production makes you thrive and you have technical precision, high attention to detail, and a wide breadth of conceptual design experience, you’ll enjoy being a part of V2’s dynamic team. If you are passionate about design, you are the right person for this position at V2Works, a branding agency focused on integrating design with strategy to deliver effective campaigns for our clients. Candidates for Graphic Designer must be willing to work in a fast-paced environment; create presentations within hours (not days), prepare print ready files with quick and precise expedience, and be able to conceive of and produce compelling conceptual designs for print, [...]

Wanted: Graphic Designer2020-07-14T20:55:21+00:00

What I Look for on Employment Applications

At V2Works we look for a skilled applicants who challenge and inspire us. We love big thinkers and brand innovators. We don’t care where you went to school or who you know. Just be smart, cutting edge, and ready to kick average work to the curb to make work that matters. During my career, I've reviewed countless applicants, but only a few actually pass the test to make it beyond my in-box before getting filed away. Fewer still get an interview. If you want to get hired at V2Works, or another design firm, you might want to take the following information into consideration. First Impressions Since we're living in the digital age, the first thing I see these days is an email cover letter, followed by an attached, more detailed cover [...]

What I Look for on Employment Applications2020-06-30T22:33:13+00:00

Generate Leads with the Four Elements of Inbound Marketing

Understanding the strategies of inbound marketing can be pretty daunting, but V2Works has taken the guesswork out of the equation. Generating leads — both high in quantity and quality — is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives?  There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning. Within the mechanics of lead generation, there are four key elements to consider: The Offer, a Call-to-Action (CTA), a well-designed Landing Page, and lastly the Form. These four elements are crucial in making lead generation happen successfully. [...]

Generate Leads with the Four Elements of Inbound Marketing2020-10-23T15:44:39+00:00

Are Calls-to-Action Vital for Lead Generation?

Calls-to-Action are key to driving visitors to your offers. These elements should capture someone’s attention within the structure of a landing page, and if your’e not catching someone’s eye, you may as well have no CTA present at all. Now admittedly that sounds a bit harsh, but it’s true. In today’s modern internet-age, everyone is clamoring for your attention, and it’s critical to your brand’s success that prospects choose your offer over that of your competitors. It’s your job to make this interaction easy, clear and specific. “Now, how do I do that,” you may find yourself asking. A Couple Things to Keep in Mind when Putting Together Successful CTA’s: Keep CTA’s above the fold. Don’t bury your CTA in the page. When viewing the landing page, CTA’s should be [...]

Are Calls-to-Action Vital for Lead Generation?2020-07-01T21:35:58+00:00
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The Simpler the Brand, the Sweeter the Victory

Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.

Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.