LinkedIn has made some changes to their Showcase Pages this year.
We want our clients to always be in the loop with changing technology, so we wrote this summary of the new features for you.
What are LinkedIn Showcase Pages?
LinkedIn Showcase Pages are subpages of your main company page. They work as a place where you can interact with your target audience and showcase life inside your business such as business lines, products, or initiatives.
New Features
LinkedIn now offers Content Suggestions, a feature that tells the admins what is trending with their followers. Take these insights and share more relevant content on that topic with your followers.
Many of the new changes have to do with jobs. People looking for jobs at specific companies can gain insight into what the current employees are all about — where they studied and what their skills are. Job seekers can also tell a specific company they are interested in working for them.
Along with these changes, LinkedIn also released a Pages Playbook PDF with helpful tips on making sure you get getting the most out of your pages. Download the full PDF playbook.
Tips & Tricks for Successful Pages
Use keywords so they are easy to find via search
Add a LinkedIn Follow button to your website pages that align with your LinkedIn showcase pages
Cross-promote with your main profile and affiliated showcase pages
Use page analytics to understand who is coming to your page and why; use these insights to target more people
Invest in sponsored content
80% of sponsored content comes from mobile, so make sure your webpage is responsive
Add a Custom CTA on each of your pages that encourages followers to view your website
Employees are very useful because they have 10x the connections as their company
Encourage employees to share company posts, increasing visibility
Employers in turn, should share their employee’s posts
74% of prospects choose the company that was FIRST to help them along their buyer’s journey
Share perspectives on industry news and trends
Share helpful product how-to’s and articles that reflect your company’s vision
Learn More
Want to learn more? Read LinkedIn’s Best Practices page.
Are your LinkedIn posts living up to their greatest potential? Read LinkedIn Post Best Practices.
