Case Studies

Case Study: IDEX Health & Science Editorial Calendar

Case IDEX Health & Science asked V2Works to overhaul their Social Media strategy. After establishing goals, reviewing their current plan, and researching current, viable B2B methods, we came up with a plan. Strategy We developed a branded post-style that included not only their images, but brand voice, as well as a hash-tag strategy. We aimed for a post per channel per day, spreading out an average of 35 posts over their social channels each month. Results The major, over-arching campaign over these months was the IDEXology campaign which brought a 39.8% increase in website sessions and a 45% increase in website users. Large increases in social media traffic has also been a key result of the IDEXology campaign, [...]

Case Study: IDEX Health & Science Editorial Calendar2020-06-30T22:04:24+00:00

Case Study: Seattle Artisan Foods

View the full Seattle Artisan Foods Project Case Seattle Artisan Foods is a provider of authentic, high quality seafood sauces, condiments, and seasonings. Their hand-crafted business started with small batches and catered to specialty stores in the Seattle region, but soon they were ready to take their brand to a much larger retail distribution. Originating in the Pacific Northwest and proud of that heritage, Seattle Artisan Foods needed new packaging that could convey their story visually to shoppers while standing out on crowded grocery shelves. It was also important for Seattle Artisan Foods as a brand to evoke Seattle’s seafood culture while keeping their local, small-batch characteristics. Since the seafood cuisine industry is unique and vibrant in the Seattle area, Seattle Artisan Foods teamed with V2Works to obtain their [...]

Case Study: Seattle Artisan Foods2020-07-01T14:31:31+00:00

Case Study: Hamilton Company Digital Media Strategy for B2B

Case Hamilton Company has been a leading global manufacturer for 60 years, making precision measurement devices and automated liquid handling workstations. A long-time client, Hamilton approached V2Works with a desire to expand their exposure across the web, but didn’t know how to go about it, especially for the B2B (business-to-business) sector. Lacking a solid direction to pursue, the project required an in-depth discovery phase to ascertain the most prudent digital media strategy for B2B. Combining the latest research and extensive field experience, V2Works came up with a digital game plan. Strategy Based on the overall goals and extensive research from the discovery phase, V2Works developed a competitive strategy to increase Hamilton’s social media exposure with a focus on LinkedIn, the major [...]

Case Study: Hamilton Company Digital Media Strategy for B2B2020-07-13T15:51:13+00:00

Case Study: IDEX Health & Science Marketing Plan & Strategy

Case IDEX Health & Science produces and sells over 10,000 best-in-class fluidic and optical components, kits, sub-systems, and assemblies for instruments and lab benches, plus over 5,000 custom solutions. Due to their enormous and ever-evolving product portfolio, it was necessary to come up with a plan of action for their global marketing team to create a smooth and effortless launch for every current and new innovation. Strategy Through research, strategic development and application of our Brandgineering by Design™ process, V2Works focused on each potential avenue for marketing outlets for both traditional and inbound marketing to develop a comprehensive plan for promotion and product launches. The plan was structured to incorporate main campaign goals with a thorough account of relevant marketing [...]

Case Study: IDEX Health & Science Marketing Plan & Strategy2020-07-13T15:55:31+00:00

Case Study: Altavair Branding & Website

Case Altavair, formerly Guggenheim Aviation Partners (GAP), a subsidiary of Guggenheim Partners, LLC. Altavair recently purchased the commercial aviation division from Guggenheim Partners to operate as an independent business, procuring the help of V2Works to create and launch a complete re-brand of their company, including a new name, identity, collateral, photography, and website.  Due to Altavair’s established history, they not only required a strong new brand, but a compelling website that would uphold their credibility in the market. Strategy In a rapid six-week sprint, V2Works worked to determine a clear differentiator and branding strategy to help guide their internal principles and behaviors moving forward. V2Works then used that strategy to develop [...]

Case Study: Altavair Branding & Website2020-07-13T16:06:33+00:00

Case Study: Chronus

Case Chronus offers talent and career development software for enterprise-scale organizations. As one of the fastest growing mentoring and talent development solutions companies, Chronus looked to differentiate their brand by teaming up with brand experts, V2Works. They had a lot of information that needed to be streamlined for potential clients. Strategy Brand strategy focused primarily on how the customer was interacting with Chronus products—development from on a user experience perspective. Along with a redesign of their corporate website, we used the refreshed Chronus brand platform to implement additional creative projects including photography, illustration, and sales campaign collateral. We focused on simplifying customer interfacing from the ground up. Results By involving the core management in creative discovery sessions it was [...]

Case Study: Chronus2020-07-01T16:47:22+00:00

Case Study: DirtFish

Case DirtFish is the most prestigious rally racing school in America set at the foothills of the Cascade Mountains in Washington State. With over 315 acres of gravel, mud and tarmac, DirtFish is one of the most qualified locations in the world to learn or train for rally racing. With a corner on the niche rally industry, the team at DirtFish looked to expand their rally racing empire, laying the groundwork for a global brand development. Strategy We collaborated with the DirtFish team, getting our hands dirty to restructure the brand from the ground up. The discovery process included spending quality time at the facility working with sales personnel, instructors, and even mechanics. Together, the DirtFish team and rally car [...]

Case Study: DirtFish2020-07-01T16:46:14+00:00

Case Study: HISUN

Case HISUN needed to expand their brand relevance and break through to their target market, the United States. Even though they were the sixth largest supplier of UTV’s in the world, they were virtually unknown in the U.S. because most of their product marketing was targeted to OEMs. The HISUN brand needed a competitive strategy to reinvigorate consumer preference across all UTV and ATV markets. Strategy HISUN partnered with us to direct a relevant perception of their product to their target market. We recognized the need to significantly redirect HISUN’s advertising efforts to connect their brand to a lifestyle of fun and recreation. The Brandgineering by Design™ process integrated lifestyle photography, messaging, advertising, and strategy to define a consistent experience [...]

Case Study: HISUN2020-07-01T16:44:47+00:00

Case Study: IDEX Health & Science

Case Because IDEX Health & Science was originally a conglomerate of eight distinct sub-brands, they were viewed as product distributors that offered a variety of industry-leading products. Customers had difficulty identifying which company was behind their preferred products. This lack of overarching brand distinction both under-represented IDEX’s capabilities and caused confusion in the market place. Strategy Through strategic development and application of the Brandgineering by Design™ process, IDEX Health & Science products and services were restructured under one brand platform. Branded collateral was able to inspire a fresh and unified take on IDEX Health & Science as a premier health and science parts supplier. IDEX Health & Science’s refreshed brand platform paired the ‘Fluidics for Life’ brand promise with [...]

Case Study: IDEX Health & Science2020-07-01T16:43:58+00:00

Case Study: Majestic

Case Majestic Glove has established the standard of quality in the safety glove industry. With positive brand perception already built around their commitment to manufacturing quality gloves, Majestic looked to break ground in several additional safety categories—everything from flame resistant clothing to glasses. During the discovery phase, our team identified a window of opportunity to rebrand their company and target future expansion possibilities. Strategy As a long-standing contributor to Majestic Glove creative, we were able to identify a cohesive strategy for their company growth. Majestic has behind it a rich history of quality and production, which made the growing pains of modernization the most challenging aspect of developing their brand. New brand visuals positioned Majestic Glove to reach a [...]

Case Study: Majestic2020-07-01T16:42:11+00:00
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