Case Studies

Case Study: IDEX Health & Science

Case Because IDEX Health & Science was originally a conglomerate of eight distinct sub-brands, they were viewed as product distributors that offered a variety of industry-leading products. Customers had difficulty identifying which company was behind their preferred products. This lack of overarching brand distinction both under-represented IDEX’s capabilities and caused confusion in the market place. Strategy Through strategic development and application of the Brandgineering by Design™ process, IDEX Health & Science products and services were restructured under one brand platform. Branded collateral was able to inspire a fresh and unified take on IDEX Health & Science as a premier health and science parts supplier. IDEX Health & Science’s refreshed brand platform paired the ‘Fluidics for Life’ brand promise with [...]

Case Study: IDEX Health & Science2020-07-01T16:43:58-07:00

Case Study: Majestic

Case Majestic Glove has established the standard of quality in the safety glove industry. With positive brand perception already built around their commitment to manufacturing quality gloves, Majestic looked to break ground in several additional safety categories—everything from flame resistant clothing to glasses. During the discovery phase, our team identified a window of opportunity to rebrand their company and target future expansion possibilities. Strategy As a long-standing contributor to Majestic Glove creative, we were able to identify a cohesive strategy for their company growth. Majestic has behind it a rich history of quality and production, which made the growing pains of modernization the most challenging aspect of developing their brand. New brand visuals positioned Majestic Glove to reach a [...]

Case Study: Majestic2020-07-01T16:42:11-07:00

Case Study: Diamo Powersports

Case As a boutique importer in the motorsports industry, Diamo felt distanced from their consumers and overshadowed by huge industry names such as Honda and Yamaha. Establishing a need for custom photography and smart ad placement to drive their marketing efforts, V2Works approached the situation with the experience needed to create a true branded library of image assets that could be leveraged across a wide range of advertising platforms. Strategy In the hugely competitive motorsports market, V2Works recognized the need to move away from simple product shots and towards a fully-realized lifestyle photo shoot. Providing casting services as well as location scouting, we brought in three models to showcase the product in a contextualized setting. Results We provided Diamo [...]

Case Study: Diamo Powersports2020-07-01T16:40:22-07:00

Case Study: Ironmaster

Case After enjoying decades as a leader in the specialized exercise equipment industry, Ironmaster began feeling an increased distance from their customer base, which was further impacted by the economic downturn of the early 2000′s. Facing a need to revitalize and refresh their brand and collateral, they turned to V2Works for a complete brand reassessment. Strategy Ironmaster’s new look needed to be modern and clean while delivering the same emphasis on values and high-quality products that had been their hallmark for over thirty years. Establishing a core library of logo marks, branded colors and graphic elements, we laid the groundwork for a comprehensive suite of engaging marketing materials. Photography was a key element to the job – using our on-site studio, [...]

Case Study: Ironmaster2020-07-01T16:38:27-07:00

Case Study: Kasea Motorsports

Case A pioneer in the youth ATV and scooter business, Kasea enjoyed years of industry-leading business, but had since felt it’s connection to their consumers waning. V2Works was brought in to update the brand’s image and increase consumer relativity in the youth ATV and scooter markets by heightening consumer interest and increasing dealer revenue momentum. Strategy We approached Kasea’s brand with a fresh viewpoint of appealing directly to the youth market, creating a fun suite of marketing collateral which positioned the brand at the forefront of the industry, and allowed Kasea to demand increased dealer volume. Results Annual sales increased five-fold after their re-brand. Kasea captured the dealer revenue they were seeking, and enjoyed a return to consumer attention [...]

Case Study: Kasea Motorsports2020-07-01T16:37:00-07:00

Case Study: Nastech Photography

Case Nastech Pharmaceuticals (now Marina Biotech) was an emerging pharmaceutical research and development company needing an edge to set them apart from the sea of tired stock image choices in the competitive pharmaceutical industry. Strategy V2Works was approached to create an extensive library of marketing imagery and product photography. We immediately established that the best solution to Nastech’s needs would be to shoot in their own environment. Packing up our portable digital arsenal, we spent two days on-site working with the Nastech crew, shooting all aspects of their working environment to best capture their leading edge technology. Results Nastech was provided with a full library of royalty-free promotional and product imagery to be used across a spectrum of web and [...]

Case Study: Nastech Photography2020-07-01T16:35:45-07:00

Case Study: Ramm TLC Brand

Case With their proprietary Turning Leg Caddy®, RammTLC had the experience, quality, and innovative technology to be a leader in the mobility device industry, but with a number of ‘copy cat’ companies entering the market, they needed to differentiate themselves from the competition and refresh their relationship with the medical community. Strategy Turning to V2Works to bring their brand experience up to speed, we established a new identity based on their dedication to accessibility and independence. RammTLC implemented a new website, printed materials, trade show collateral and a complete library of new product imagery that established them as a big player in the mobility device arena. Results Since successfully marketing their innovative TLC technology and solidifying their brand, RammTLC has [...]

Case Study: Ramm TLC Brand2020-07-01T16:33:52-07:00

Case Study: The Napoleon Company

Case One of Seattle’s original family-owned and operated businesses, The Napoleon Company is a leading importer of gourmet foods in the US. Founded in 1903, the company has a richly storied past, but found their imagery to be lacking the professionalism and visual depth they needed when entering their second century of business. Strategy V2Works approached Napoleon’s photography with the attitude that cooking is art, and treated their subject as such. Using warm colors and organic, artistic staging, we created a comprehensive library of imagery that draws the viewer in and showcases their world-class products. Results Completely redefining the company’s visual impact in the imported foods marketplace, Napoleon’s new imagery was such a hit that they doubled the quantity [...]

Case Study: The Napoleon Company2020-07-01T16:32:33-07:00

Case Study: Marten River Lodge

Case Situated in one of the most picturesque wilderness areas in Northern Ontario, Marten River Lodge was a well-kept secret for much of their 88-year history. Opened to the public in 1925, they had maintained their rustic appeal with full hunting and fishing accommodations, but were finding it difficult to strike the balance between family resort and sportsman’s paradise. When V2Works was brought in, we identified the key challenges they faced, and established a game plan for an updated identity, new website, refreshed property photography, and engaging marketing collateral. Strategy The first step towards the new Marten River was capturing exciting new photography of the expansive beauty of the property, which V2Works did by traveling 3,000 miles to the wilds [...]

Case Study: Marten River Lodge2020-07-01T16:29:28-07:00

Case Study: LabAssistant Mobile App

Situation IDEX Health & Science came to V2Works with a need for creative solutions to generate sales leads for their national and global sales force. After reviewing their challenges and goals, one of our creative solutions—that also ties well into a larger marketing goal of brand awareness—was to create a mobile application for iPhone and iPad that could be utilized as both a lead generation tool and as a platform to increase cross-selling opportunities. Tactics LabAssistant was created to target research professionals and lab technicians that are the core end-users of IDEX H&S’s products. Beginning as a chemical compatibility guide for the materials used to manufacture products, it was engineered to be expandable to add more reference materials as needed. [...]

Case Study: LabAssistant Mobile App2020-07-01T16:30:51-07:00
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