One of Seattle’s original family-owned and operated businesses, The Napoleon Company is a leading importer of gourmet foods in the US. Founded in 1903, the company has a richly storied past, but found their imagery to be lacking the professionalism and visual depth they needed when entering their second century of business.


V2Works approached Napoleon’s photography with the attitude that cooking is art, and treated their subject as such. Using warm colors and organic, artistic staging, we created a comprehensive library of imagery that draws the viewer in and showcases their world-class products.


Completely redefining the company’s visual impact in the imported foods marketplace, Napoleon’s new imagery was such a hit that they doubled the quantity of their marketing during printing. The success of the photography led to a collaborative continued relationship, with V2Works re-shooting their entire line of products, as well as building a complete web-based asset library.