Utilizing the business-specific social network LinkedIn, as well as Google advertising, V2Works was able to significantly boost Hamilton Company’s online presence. Through careful management of the LinkedIn strategy by V2Works, Hamilton Company saw a massive increase of over 1,000 followers within one calendar quarter, representing a 927% increase in followers compared to the previous quarter. By the same token, V2Works management of the account also boosted LinkedIn interactions by 562% in the same time period, with increasing comments and shares each month.
Digital advertising also saw positive gains, as V2Works decreased daily ad costs by 28% while increasing total conversions by 26%. We accomplished this by trimming waste at every corner while simultaneously enhancing advertisements with relevant links and information. Through the improvement of online advertising, total impressions from advertising increased by 197%. Additionally, during a 10-month period, Hamilton’s AdWords click rates rose 182%. Even more impressive, web sessions directed to the Hamilton Company website more than quadrupled under V2Works management, with a 473% increase.