V2Works redesigned the Seattle Artisan Foods logo to capture the spirit of Seattle’s yesteryear, using a combination of artistic elements and fonts that hearken back to the 1962 Seattle World Fair, but kept the brand’s color scheme open, so it could conform to any product packaging design or advertising use. The updated logo drives home an artisan message and enhances communication.
For their social movement, “Fair Plate,” we created a simple icon to be used on all of their products that would represent their primary mission of “…providing products that support the people who grow it, make it, sell it, stock it, and eat it, to build goodwill and a better community.”
For their product label designs, we created detailed watercolor illustrations as a visual cue to explain what each product is, and structured each label design with legibility and ease of understanding in mind. The artistic, yet clean, design features a consistent information hierarchy to make each package easy to read, therefore making it easier for customers to shop and get cooking.