The major, over-arching campaign over these months was the IDEXology campaign which brought a 39.8% increase in website sessions and a 45% increase in website users. Large increases in social media traffic has also been a key result of the IDEXology campaign, 246% increase in LinkedIn engagement and 166% increase in impressions for Facebook, Twitter and YouTube.
After the social media overhaul, there was a 68% increase in the number of returning web users and a 53% increase in the number of new web users referred from LinkedIn. Their website, idex-hs.com, received 11x the number of web sessions referred from LinkedIn in one month alone, compared to the average month during 2018. Two to 5 shares of an IDEXology post on LinkedIn by an IDEX Health & Science employee led to a 15 to 20 follower increase that day on LinkedIn (477 new followers total for the month). Facebook posts encouraged the most session duration, with an average session of 7 minutes on our website and each web user viewed multiple pages (4.83) per session.