IDEX Health & Science asked V2Works to overhaul their Social Media strategy. After establishing goals, reviewing their current plan, and researching current, viable B2B methods, we came up with a plan.
We developed a branded post-style that included not only their images, but brand voice, as well as a hash-tag strategy. We aimed for a post per channel per day, spreading out an average of 35 posts over their social channels each month.
The major, over-arching campaign over these months was the IDEXology campaign which brought a 39.8% increase in website sessions and a 45% increase in website users. Large increases in social media traffic has also been a key result of the IDEXology campaign, 246% increase in LinkedIn engagement and 166% increase in impressions for Facebook, Twitter and YouTube.
After the social media overhaul, there was a 68% increase in the number of returning web users and a 53% increase in the number of new web users referred from LinkedIn. Their website, idex-hs.com, received 11x the number of web sessions referred from LinkedIn in one month alone, compared to the average month during 2018. Two to 5 shares of an IDEXology post on LinkedIn by an IDEX Health & Science employee led to a 15 to 20 follower increase that day on LinkedIn (477 new followers total for the month). Facebook posts encouraged the most session duration, with an average session of 7 minutes on our website and each web user viewed multiple pages (4.83) per session.
Long Term Results
|Pre-Overhaul:||6 Months Post-Overhaul:|
|LinkedIn Followers: 705||LinkedIn Followers: 2,186|
|Facebook Likes: 336||Facebook Likes: 399|
|YouTube Views: 4,143||YouTube Views: 6,197|