Tips for Creating an Engaging Virtual Experience:
Expand Your Audience — A virtual platform immediately eliminates travel time and costs for attendees. With this in mind, you can open your event up to a much larger gathering.
Invest in High-Quality Video — Whether it is for formal presentations, interactive livestream web chats, or follow-up edited clips, excellent video assets should be a focal point. The goal should be creating videos that are really well watched and shared, where applicable, providing a good shelf life.
Lead with Your Brand — It’s essential to keep your brand presence strong, so make sure you also embed your brand personality into the experience to make it feel authentic to your attendees. This can be done through graphics, backgrounds, streaming overlays, promotional banners, documents, video, audio, special downloads, and so much more.
Encourage Engagement with Interactivity — Webinars can be a wonderful tool, but they can quickly lose an audience’s attention. Get your attendees involved as soon as possible through polls, live Q&A, surveys, etc., so they feel like they are part of the experience. Speakers should actively share the real-time data and their interpretations of the results. You can also incorporate games with SWAG giveaways. Plus, people love a little competition!
Control the Presenter’s Environment — A good-looking and -sounding experience should not be taken lightly. Train, test, and rehearse with all your speakers to make sure they have the right equipment, camera, lighting, and audio. For consistency, create branded backgrounds for speakers to use.
Keep Sessions Short and Sweet — Holding people’s attention is even more difficult virtually. Experts suggest that ideal sessions should be no longer than 90 minutes. But, breaking up that 90 minutes into snack-sized content will help keep people engaged in the experience for the long haul.
Plan and Promote Scheduled Breaks — During a virtual event, keep in mind that your audience will not be as “captive” as they are at in-person gatherings. Include scheduled breaks so attendees don’t decide to break on their own. Make sure scheduled breaks are visible within the platform so attendees know what to expect. We’d even suggest incorporating a hosted break that includes physical activities, such as a guided yoga stretching session, or a DJ’d break to conduct a virtual game show. Anything to keep the audience moving and engaged.
Need Help Navigating Your Upcoming Virtual Event?
Marketing and managing virtual events come with unique challenges, benchmarks, and questions. Our team at V2Works does more than just brand — we advise and collaborate with organizations looking to pivot to an online venue. Contact us to learn more about how we can work with you on your upcoming virtual venture.