Like many live-event organizers, our client, IDEX Health & Science, was faced with the difficult decision of pivoting their annual in-person employee conference to another platform, but lacked the resources and knowledge to develop a way forward. Having partnered with V2Works for many years to help support their in-person gatherings, they quickly engaged with us to determine possibilities and devise a game plan. Our team quickly jumped in to adapt the event strategy and presentation model to find the best way to bring IDEX Health & Science’s team together virtually so they could keep their company connected, and more importantly, conduct business.
Our approach to planning a virtual meeting was in many ways similar to executing an in-person event. Starting with purpose and content are important. However, for this particular situation, we needed to overlap that with finding a platform that would support our goals. Our Brandgineers embraced the challenge and started exploring technology options in tandem with working on the event’s name, theme, messaging, and design. Our team carried out multiple project strategies for the entire virtual event, including all elements for brand, creative, and marketing, as well as timelines, project lists, results, event metrics, and testimonials.
The complex virtual event included the following:
EVENT NAME & THEME
For the event’s name and theme, we needed something compelling to set the tone and spark interest. We also wanted the name to relay to attendees the full switch to an on-line platform, and inspire them with a theme that would outshine the reasons for the change: COVID-19. After much masterminding, we changed the meeting title from the usual Global Commercial Meeting to the new Virtual Global Summit. The fresh name not only directly told the attendees that the meeting was going to be hosted online, but by purposely excluding the Commercial reference, the event instantly became much more accessible to employees who weren’t invited to participate in the past due to budget constraints.