Understanding the strategies of inbound marketing can be pretty daunting, but V2Works has taken the guesswork out of the equation. Generating leads — both high in quantity and quality — is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives? There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning. Within the mechanics of lead generation, there are four key elements to consider: The Offer, a Call-to-Action (CTA), a well-designed Landing Page, and lastly the Form. These four elements are crucial in making lead generation happen successfully. [...]
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Calls-to-Action are key to driving visitors to your offers. These elements should capture someone’s attention within the structure of a landing page, and if your’e not catching someone’s eye, you may as well have no CTA present at all. Now admittedly that sounds a bit harsh, but it’s true. In today’s modern internet-age, everyone is clamoring for your attention, and it’s critical to your brand’s success that prospects choose your offer over that of your competitors. It’s your job to make this interaction easy, clear and specific. “Now, how do I do that,” you may find yourself asking. A Couple Things to Keep in Mind when Putting Together Successful CTA’s: Keep CTA’s above the fold. Don’t bury your CTA in the page. When viewing the landing page, CTA’s should be [...]
As a marketer, you goal is to generate quality leads for your sales team. Inbound Marketing Strategies are designed to attract potential clients, convert them to leads and not only delight them but close the deal. A happy customer is a great thing to have. The key to generating leads lays within a well-planned and successful Inbound Marketing Campaign. From a tactical standpoint, a marketer needs a plan. They need structure to make inbound lead generation happen. In our white paper, “15 Powerful Lead Generation Strategies,” we share with you the four key elements of inbound marketing: the offer, having a clear and concise call-to-action, detail your offer on a dedicated landing page, and on that landing page have an appropriate form to capture each visitor’s information in exchange for [...]
Landing Pages are one of the Most Important Elements in the Lead Generation Strategy A landing page is the gateway to your offer, plain and simple. By directing your visitors to just the one particular offer, you’re freeing them from the distractions of the rest of whatever your website may present. They are there for one purpose, and that is to fill out the form to access your offer, which in turn captures their information and creates a lead generation for sales. The Goal is to Convert Visitors to that Page into Leads Ideal landing pages have a handful of key elements within the layout that are the tools for converting visitors. Keep your content short, and to the point. With landing pages, often times less is more. Cluttered [...]
Landing Pages are One of the Most Important Components in Any Lead Generation Strategy Once an offer and call-to-action have been created and developed, it’s on to the creating the landing page. Upon visiting the landing page, the goal is now to keep visitors there. If the page has too much information or too many elements your true message will be camouflaged. Don’t be fooled into thinking your offer is distraction proof — a cluttered page equals a distracted visitor. Doing something as simple as removing the navigation elements from the landing page is always an effective starting point for eliminating some of the distractions. It’s easy to think that having more options and content equates to a higher conversion of visitors to leads, right? Wrong. Don’t bury your [...]
What is a Landing Page? At its very heart, a landing page is simply a web-page that offers visitors useful information in exchange for their contact information. A landing page is distinct from your website homepage or a product page for that matter because it has specific conversions in mind. Often-times these landing pages are campaign or offer specific. A successful landing page will illustrate the value of the resource being offered so the visitor can quickly decide whether or not this content has the kind of information they are looking for. If they believe the information being offered is going to help them, they will provide your company with their information in order to receive the content. Give-and-Take Landing pages are vital for lead generation because they offer [...]
Use High-Value Offer Formats Not all offers are created equal. Some “formats” of offers perform better than others at converting leads. You need to ask yourself, “As a client, what’s more valuable, a whitepaper or an ebook?” Below are the types of offer formats that (in our experience) generate the most leads in order of performance, with number one being the best. Let’s go into more detail about each one of these offer formats. eBooks An ebook is an electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose. These may have interactive features like links to resources, a clickable table of contents, outside links to other sources, videos, images, and more. Think of this as a digital book [...]
Forms are the Key to a Successful Landing Page Without them, there is no way to “convert” a visitor into a lead. If you aren’t asking the right questions however, they can lead to poor-quality leads that aren’t actually interested in your company, services, or products. This leads to list deterioration and wasted time. The following strategies will help you to gather high-quality leads by knowing what to ask and how to ask. All Things are Relative There is no hard and fast rule to follow concerning what questions to ask or how many questions to ask on your lead capture forms, but there is research to point you in the right direction. In addition to research you should also rely heavily on your own experience and knowledge of [...]
Popularity Instills Trust Anyone who has ever bought anything has most likely read reviews. If a company has high reviews, this automatically instills trust in the company and they are more likely to get the sale compared to a no-name business or one that is just starting out. Flaunt your popularity! Did 3,000 people download your piece of content? State it on the landing page or form so a new user sees that this is a genuine, good piece of content that they too should download. The Bandwagon Effect It’s a natural tendency for humans to copy one another, even without realizing it – we like to be a part of tribes and social communities. So when we notice our social circle is doing one thing, we tend to [...]
Do you feel lost when trying to think of ways to generate leads for your business? One way to generate leads is to provide high-value content with a perception of exclusivity. When an offer is exclusive, scarce, or in high demand, it becomes more desirable. Typically high-value offers with a sense of urgency can help leads overcome their friction, doubt, or concern quickly. In these cases, the appropriate offer should sweeten the purchase; it should super-charge your readers' desire to buy or sign up now. In a perfect world, it creates a sense of urgency. Ask Yourself These Questions: Does my offer have a high perceived value? "Perceived" is the key word here. The good news is that an effective offer doesn't have to cost much. It just has [...]