Is your company struggling to find the importance and value of investing in its brand? It’s easy to make excuses for why you can’t afford a total rebrand, however, the truth is you really can’t afford NOT to invest in your brand’s future. A company’s brand has the ability to evoke feelings in an individual, maybe even having a personal impact in their life. Your brand serves as the cornerstone of your identity, it’s not just a logo or catchy tagline, it’s the embodiment of your company’s values, and reputation. But as the famous playwright, John Heywood, once said: “Rome wasn’t built in a day, but they were laying bricks every hour”. Building your brand takes time, investing, experimentation, and taking calculated strategic risks. Working in the design industry for over 30 years has taught us and our clients the importance of investing in yourself. It’s definitely more than just a financial decision, although we understand budgets do exist. And because we know these factors are at play, we’ve come up with an effective way to help recharge your brand while keeping your budget happy.
Investing in your brand doesn’t mean you’re always going to see an immediate return on investment (ROI) and get that instant gratification we all crave. However, viewing the success of a rebrand solely on the short-term means you may be overlooking the bigger picture. Investing is traditionally defined as “commitment of resources to achieve later benefits.” Meaning once you are committed to your brand it will have lasting effects on your company’s reputation, customer loyalty, and success. The ROI will come with you along the journey.
The marketplace is competitive and holds no punches for anyone, so staying in the ring and being visible to your audience is critical. Without proactive efforts to maintain relevance, your company could risk losing brand recognition in your industry; and trust us, you definitely don’t want that to happen. Keeping your brand charged up and current can be one of the biggest factors for your company’s growth or lack of. Investing in opportunities that showcase your values and messaging helps get your brand on your target audience’s radar. On the other hand, loss of recognition can result in missed opportunities and dwindling market share.
Investing in your brand doesn’t always mean a complete overhaul. In fact, in most cases that might not be totally necessary, instead we recommend a brand recharge. Recharging your brand isn’t just a color swap and a new logo, it’s about infusing your brand with renewed energy, relevance, and purpose. An image refresh can provide opportunities to connect with your base audience and communicate your growth and innovation, demonstrating you’re in tune with the ever-changing world. Another bonus to recharging is that it costs substantially less than the cost of a total rebrand. So, if finding the budget to invest in the future of your brand seems out of reach, a recharge could be the next best thing.
Not all investments have to be financially overwhelming and finding unconventional opportunities to invest in your brand can help you save on costs. By following these basic guidelines we’ve seen our client’s ROI curve back into the green. Define clear goals; just by doing this it automatically makes you more likely to succeed. By laying out specific strategies, milestones, and ways to gauge achievements, you can truly set your brand up for success. Collaborate with our team of amazing designers to develop a visual identity that reflects your brand’s evolution while preserving its essence. Conduct comprehensive market research to help you gain insight on your target audience’s preferences and aspirations. Embrace your messaging across all communication platforms, and don’t be afraid to engage with your team to ensure there’s a unified message throughout your organization.
The decision to invest in your company’s brand, is an investment in your future. While you may not see the immediate advantages, the intangible benefits of heightened recognition, brand loyalty, and flexibility are invaluable. As markets evolve and customer preferences alter, recharging your brand is not just a choice, but a strategic imperative to ensure your company’s continued relevance and affluence. Over the course of three decades in the industry, we’ve played a pivotal role in revitalizing the identities of numerous companies. Take a peek at our collection of case studies for a deeper understanding of how we’ve assisted certain clients in recharging their brands.
If you’d like to connect with our design team and find out how we can assist you directly with recharging your brand click on the button below.
