Brand Victory translates to
big value for companies
A valuable brand’s return on investment (ROI) is two fold: It increases market share and allows a company to charge premium pricing for their products or services.
Brand Victory is long-term, established through continual development and consistent reinforcement. New and established brands alike are hopping on the brand-wagon, using proven strategies, like Brandgineering by Design, to set them on a path to Brand Victory.
With a successful brand in place, positive brand perception and consistent brand reinforcement allows your business to grow, increase market share and ROI, and eventually expand to new products and services. Brand longevity allows for brand equity to compound, leading to market growth, and ultimately reinforces Brand Victory.
LEFT: According to International Business Times, Google was worth, including tangible and intangible assets, $365 billion in 2014. The Google brand alone was valued at $57 billion, but their advertising budget was set at only 2.8 billion.