Brandgineering by Design

Partnership Strengthens Your Market Leadership Partnering your brand with Brandgineers ensures long-term, strategic development and ultimately positions your company for Brand Victory and marketing leadership. As Brand Victory continues to increase company value, the development of your brand and reinforcement of Brand Victory becomes an even more important feature of company investments. In order to capture the attention of today’s consumers, the communication between company and consumer has to be smart, appealing, memorable, and deliver a consistent message across all brand platforms. The greatest need in maintaining an effective brand presence is to reinforce perception and preference at every point of customer communication. Today’s companies need strategy, creativity, and original innovation, and the partnership between these skill sets is becoming more profitable than ever before. [...]

Request a Free Copy of Brandgineering by Design,™ A Practical Guide to Achieving Brand Victory, by V2Works Your business deserves Brand Victory. We can help. Brandgineering by Design, published by V2Works, was developed to help you discover how to cultivate a long-term positive brand, and assist your company in reaching Brand Victory. Brandgineering by Design is a brand development process that integrates innovative design and targeted strategy to achieve Brand Victory — success. Our proven process is the result of over 22 years  accumulative branding research, analysis and implementation, in which we have captured our deepest, most meaningful brand experiences, and simplified them into a simple step-by-step process. If you want to establish a victorious brand, look no further. Request a free hard-bound copy of Brandgineering [...]

V2Works connects intelligent design and innovative branding to create true value. That’s Brandgineering by Design™ Great design requires great understanding. Understanding of our client, of the competitive environment, of your audiences, of the past, present and future.
It begins with a strategic framework and ends with results: changed perceptions, greater awareness, and increased value. At V2Works, we don’t specialize in one aspect of marketing and communications. We are a design firm, an advertising agency, a branding firm, a web developer; and we do plenty of everything in between. We work with you to deliver the 
best creative work possible, in a variety of media. With a Brandgineering strategy in place, we can make relevant guidance tailored to your needs. Whatever we’re tasked with, we work by a simple philosophy: great [...]

Understanding what a True Brand is At V2Works we are Committed to Building True Brands Instead of Brand Impersonators What’s the difference? The reality is that most products and services — no matter their level of consumer awareness — aren’t actually true brands anymore. Most used to be; but likely that was back in the last century. What were once brands, quietly morphed into what might more accurately be described as brand impersonators. A brand impersonator is a more accurate designation for products and services that have high levels of awareness in the categories in which they compete, but whose values are so basic, so rooted in command of product or service that they are not consciously differentiated from their competition in the minds of the consumer. Since a [...]

Understanding the V2Works Approach Research shows that 90% of information transmitted to the brain is visual and that visuals are processed 60,000 times faster in the brain than text. Why is selecting V2Works so important? Today’s consumer is being bombarded by an overwhelming amount of messages on-line and in traditional media. Consequently, your clients and prospects have learned to ignore 90% of the content thrown at them on a daily basis. By using our exclusive V2Process™, V2Works is able to build memorable brand impressions, with compelling visuals and engaging messages, for each of our clients. Maybe that’s why our average client relationship lasts 8 to 10 years, In fact we still have our very first client of 20 years. What is Brandgineering by Design™? The [...]

Choose V2Works to Get Started Choose V2Works to be Your Brand Vanguard The greatest challenge in developing a great brand, is finding a partner who can offer strategic thinking as well as creative magic. In most companies, strategy and creativity are separated. It’s a clear case of left-brain (strategic) versus right-brain (creative), and it creates a gap. How do you bridge the gap? This is where V2Works and Brandgineering by Design™ brings value. Our Brandgineers are the human bridge between STRATEGY and MAGIC. We combine left-brain thinking with right-brain wizardry to build brand architectures that are both strong and flexible. We consider ourselves the Chief Brand Officer of each and every client, where intelligent design and innovative brand management is paired with our reliable and collaborative team of Brandgineers [...]