Social Support Capabilities & Expertise

With proper management, branded social channels can be a tremendous marketing asset for their companies. We help brands master their brand personality, taking thought leadership and customer engagement to the next-level with high-quality content and appealing visuals that are worth saving.

  • Creative & Support

  • Content Creation & Visualization

  • Editorial Calendar Organization

  • Post Scheduling & Management

  • Social Media Audits

  • Analytics & Reporting

  • Copy Writing

Case Study — Hamilton Company

Case

Hamilton Company has been a leading global manufacturer for 60 years, making precision measurement devices and automated liquid handling workstations. A long-time client, Hamilton approached V2Works with a desire to expand their exposure across the web, but didn’t know how to go about it, especially for the B2B (business-to-business) sector. Lacking a solid direction to pursue, the project required an in-depth discovery phase to ascertain the most prudent digital media strategy for B2B. Combining the latest research and extensive field experience, V2Works came up with a digital game plan.

Strategy

We worked closely with Hamilton’s team to create industry-relevant posts that target their customer base. In addition, V2Works created a customized web interface for Hamilton representatives to easily submit content for sharing across a social platform. In this way, we were able to capture exclusive behind-the-scenes content from conference shows that Hamilton attends, as well as insights from engineers and other key personnel from across the organization. This data was distilled into a carefully curated stream of industry-relevant LinkedIn posts, organized into a comprehensive editorial calendar distributed across Hamilton’s six main business units via showcase pages, each aimed to a specific customer base.

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