Print Capabilities & Expertise
Before Adobe created Photoshop and Apple made a computer with enough RAM to display a layout, we were designing innovative, creative print. Each day, we are producing high-quality, cohesive brand collateral across a wide range of formats.
Unlike many small- to mid-size design firms, we can take your print project from initial conceptualization all the way through final production and delivery — completely in-house. With a strong background in production, our team brings the expertise needed to design for your brand with print feasibility, schedule, and of course budget in mind. From simple direct mail postcards to complex product launches with a full suite of materials, we do it all, and we do it well.
Print Strategy, through Creative & Production
Collateral Materials
Icons & Infographics
Environmental & Trade Show Graphics
Advertising & Printed Collateral
Campaign Development
Direct Mail
Packaging & Labeling
Design & Layout
Catalog Organization & Hierarchy
Case Study — Ironmaster Brochure
Case
After enjoying decades as a leader in the specialized exercise equipment industry, Ironmaster began feeling an increased distance from their customer base, which was further impacted by the economic downturn of the early 2000′s. Facing a need to revitalize and refresh their brand and collateral, they turned to V2Works for a complete brand reassessment.
Strategy
Ironmaster’s new look needed to be modern and clean while delivering the same emphasis on values and high-quality products that had been their hallmark for over thirty years. Establishing a core library of logo marks, branded colors and graphic elements, we laid the groundwork for a comprehensive suite of engaging marketing materials. Photography was a key element to the job — using our on-site studio, we staged a complete workout, capturing the dynamic photography needed to propel Ironmaster to the industry-leading level typically occupied exclusively by larger companies.
Results
With their complete brand overhaul, Ironmaster was able to reconnect with their longtime client base, as well as introduce themselves to new markets. In just four short years, they had almost tripled their business.