Inbound Marketing Capabilities & Expertise
Times are changing which means marketing effectively to your potential customers is too. As a team of certified Inbound marketers, we can show you the tools you need to help convert more visitors into leads, and leads into customers in a way the benefits both parties and that also creates lifelong ambassadors for your brand in a way that traditional marketing tactics can’t.
Campaign Creative & Strategy
Inbound Marketing Work Flows
Content Marketing Strategy
Competitor Analysis
Content Organization
HubSpot Inbound Marketing Certified Agency
Case Study — Hamilton Company
Case
Hamilton Company, our long-time client, has been a leading global manufacturer for 60 years, making precision measurement devices and automated liquid handling workstations. As part of the continued management of Hamilton Company’s online presence, V2Works helped Hamilton Company target their business-to-business inbound marketing efforts to increase conversion rates and generate new leads.
Strategy
Based on research and continued evaluation, V2Works and Hamilton Company can confirm the hype around inbound marketing techniques. We launched the promotion of content on LinkedIn, specifically targeting the business community, and were able to spur engagement from Hamilton’s audience by creating industry-relevant educational content aimed to help prospective clients come to their own conclusions about what products would best help solve their problems and increase productivity.
Results
Using inbound marketing strategies and workflows, and by focusing on content valued by Hamilton’s target audience, we were able to see a considerable increase in overall effectiveness in our content offerings based on conversion rates which rose from just under 2% of viewers to nearly 23% of viewers, and an increase in new leads from 1% of viewers to 18% over a reasonably short period of time.
