Case DirtFish is the most prestigious rally racing school in America set at the foothills of the Cascade Mountains in Washington State. With over 315 acres of gravel, mud and tarmac, DirtFish is one of the most qualified locations in the world to learn or train for rally racing. With a corner on the niche rally industry, the team at DirtFish looked to expand their rally racing empire, laying the groundwork for a global brand development. Strategy We collaborated with the DirtFish team, getting our hands dirty to restructure the brand from the ground up. The discovery process included spending quality time at the facility working with sales personnel, instructors, and even mechanics. Together, the DirtFish team and rally car [...]
About V2WorksThis author has not yet filled in any details.
So far V2Works has created 59 blog entries.
Case HISUN needed to expand their brand relevance and break through to their target market, the United States. Even though they were the sixth largest supplier of UTV’s in the world, they were virtually unknown in the U.S. because most of their product marketing was targeted to OEMs. The HISUN brand needed a competitive strategy to reinvigorate consumer preference across all UTV and ATV markets. Strategy HISUN partnered with us to direct a relevant perception of their product to their target market. We recognized the need to significantly redirect HISUN’s advertising efforts to connect their brand to a lifestyle of fun and recreation. The Brandgineering by Design™ process integrated lifestyle photography, messaging, advertising, and strategy to define a consistent experience [...]
Case Because IDEX Health & Science was originally a conglomerate of eight distinct sub-brands, they were viewed as product distributors that offered a variety of industry-leading products. Customers had difficulty identifying which company was behind their preferred products. This lack of overarching brand distinction both under-represented IDEX’s capabilities and caused confusion in the market place. Strategy Through strategic development and application of the Brandgineering by Design™ process, IDEX Health & Science products and services were restructured under one brand platform. Branded collateral was able to inspire a fresh and unified take on IDEX Health & Science as a premier health and science parts supplier. IDEX Health & Science’s refreshed brand platform paired the ‘Fluidics for Life’ brand promise with [...]
Case Majestic Glove has established the standard of quality in the safety glove industry. With positive brand perception already built around their commitment to manufacturing quality gloves, Majestic looked to break ground in several additional safety categories—everything from flame resistant clothing to glasses. During the discovery phase, our team identified a window of opportunity to rebrand their company and target future expansion possibilities. Strategy As a long-standing contributor to Majestic Glove creative, we were able to identify a cohesive strategy for their company growth. Majestic has behind it a rich history of quality and production, which made the growing pains of modernization the most challenging aspect of developing their brand. New brand visuals positioned Majestic Glove to reach a [...]
Request a Free Copy of Brandgineering by Design,™ A Practical Guide to Achieving Brand Victory, by V2Works Your business deserves Brand Victory. We can help. Brandgineering by Design, published by V2Works, was developed to help you discover how to cultivate a long-term positive brand, and assist your company in reaching Brand Victory. Brandgineering by Design is a brand development process that integrates innovative design and targeted strategy to achieve Brand Victory — success. Our proven process is the result of over 22 years accumulative branding research, analysis and implementation, in which we have captured our deepest, most meaningful brand experiences, and simplified them into a simple step-by-step process. If you want to establish a victorious brand, look no further. Request a free hard-bound copy of Brandgineering [...]
V2Works connects intelligent design and innovative branding to create true value. That’s Brandgineering by Design™ Great design requires great understanding. Understanding of our client, of the competitive environment, of your audiences, of the past, present and future. It begins with a strategic framework and ends with results: changed perceptions, greater awareness, and increased value. At V2Works, we don’t specialize in one aspect of marketing and communications. We are a design firm, an advertising agency, a branding firm, a web developer; and we do plenty of everything in between. We work with you to deliver the best creative work possible, in a variety of media. With a Brandgineering strategy in place, we can make relevant guidance tailored to your needs. Whatever we’re tasked with, we work by a simple philosophy: great [...]
Why Your Brand is So Important A Great Brand is Great for Business and V2Works is Great for Your Brand First, what is a brand? It’s not a logo. It’s not an identity. It’s not a product. So what is it? A brand is a person’s perception of a product, service or business. This impression is simply based on a customer’s gut feeling. People are emotional, intuitive beings, and they are not simply looking to purchase something; they are looking for confirmation of their way of life. FACT: BRANDS ARE NOT DEFINED BY BUSINESSES, MARKETS OR THE SO-CALLED “PUBLIC,” THEY ARE DEFINED BY A SUMMARY OF INDIVIDUAL PERCEPTIONS AND OPINIONS V2Works’ Brandgineers help you construct a consistent branding strategy — in combination with innovative design — that effectively communicates [...]
Understanding what a True Brand is At V2Works we are Committed to Building True Brands Instead of Brand Impersonators What’s the difference? The reality is that most products and services — no matter their level of consumer awareness — aren’t actually true brands anymore. Most used to be; but likely that was back in the last century. What were once brands, quietly morphed into what might more accurately be described as brand impersonators. A brand impersonator is a more accurate designation for products and services that have high levels of awareness in the categories in which they compete, but whose values are so basic, so rooted in command of product or service that they are not consciously differentiated from their competition in the minds of the consumer. Since a [...]
Understanding the V2Works Approach Research shows that 90% of information transmitted to the brain is visual and that visuals are processed 60,000 times faster in the brain than text. Why is selecting V2Works so important? Today’s consumer is being bombarded by an overwhelming amount of messages on-line and in traditional media. Consequently, your clients and prospects have learned to ignore 90% of the content thrown at them on a daily basis. By using our exclusive V2Process™, V2Works is able to build memorable brand impressions, with compelling visuals and engaging messages, for each of our clients. Maybe that’s why our average client relationship lasts 8 to 10 years, In fact we still have our very first client of 20 years. What is Brandgineering by Design™? The [...]
Choose V2Works to Get Started Choose V2Works to be Your Brand Vanguard The greatest challenge in developing a great brand, is finding a partner who can offer strategic thinking as well as creative magic. In most companies, strategy and creativity are separated. It’s a clear case of left-brain (strategic) versus right-brain (creative), and it creates a gap. How do you bridge the gap? This is where V2Works and Brandgineering by Design™ brings value. Our Brandgineers are the human bridge between STRATEGY and MAGIC. We combine left-brain thinking with right-brain wizardry to build brand architectures that are both strong and flexible. We consider ourselves the Chief Brand Officer of each and every client, where intelligent design and innovative brand management is paired with our reliable and collaborative team of Brandgineers [...]