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V2Works

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So far V2Works has created 64 blog entries.

V2Process™ For Brand Victory.

V2Works connects intelligent design and innovative branding to create true value. That’s Brandgineering by Design™ Great design requires great understanding. Understanding of our client, of the competitive environment, of your audiences, of the past, present and future.
It begins with a strategic framework and ends with results: changed perceptions, greater awareness, and increased value. At V2Works, we don’t specialize in one aspect of marketing and communications. We are a design firm, an advertising agency, a branding firm, a web developer; and we do plenty of everything in between. We work with you to deliver the 
best creative work possible, in a variety of media. With a Brandgineering strategy in place, we can make relevant guidance tailored to your needs. Whatever we’re tasked with, we work by a simple philosophy: great [...]

V2Process™ For Brand Victory.2020-08-24T21:20:15-07:00

V2Process™ Why Your Brand is So Important

Why Your Brand is So Important A Great Brand is Great for Business and V2Works is Great for Your Brand First, what is a brand? It’s not a logo. It’s not an identity. It’s not a product. So what is it? A brand is a person’s perception of a product, service or business. This impression is simply based on a customer’s gut feeling. People are emotional, intuitive beings, and they are not simply looking to purchase something; they are looking for confirmation of their way of life. FACT: BRANDS ARE NOT DEFINED BY BUSINESSES, MARKETS OR THE SO-CALLED “PUBLIC,” THEY ARE DEFINED BY A SUMMARY OF INDIVIDUAL PERCEPTIONS AND OPINIONS V2Works’ Brandgineers help you construct a consistent branding strategy — in combination with innovative design — that effectively communicates [...]

V2Process™ Why Your Brand is So Important2020-08-24T20:57:25-07:00

V2Process™ Understanding What a True Brand is

Understanding what a True Brand is At V2Works we are Committed to Building True Brands Instead of Brand Impersonators What’s the difference? The reality is that most products and services — no matter their level of consumer awareness — aren’t actually true brands anymore. Most used to be; but likely that was back in the last century. What were once brands, quietly morphed into what might more accurately be described as brand impersonators. A brand impersonator is a more accurate designation for products and services that have high levels of awareness in the categories in which they compete, but whose values are so basic, so rooted in command of product or service that they are not consciously differentiated from their competition in the minds of the consumer. Since a [...]

V2Process™ Understanding What a True Brand is2020-08-24T21:11:13-07:00

V2Process™ Understanding the V2Works Approach

Understanding the V2Works Approach Research shows that 90% of information transmitted to the brain is visual and that visuals are processed 60,000 times faster in the brain than text. Why is selecting V2Works so important? Today’s consumer is being bombarded by an overwhelming amount of messages on-line and in traditional media. Consequently, your clients and prospects have learned to ignore 90% of the content thrown at them on a daily basis. By using our exclusive V2Process™, V2Works is able to build memorable brand impressions, with compelling visuals and engaging messages, for each of our clients. Maybe that’s why our average client relationship lasts 8 to 10 years, In fact we still have our very first client of 20 years. What is Brandgineering by Design™? The [...]

V2Process™ Understanding the V2Works Approach2020-08-24T21:05:22-07:00

V2Process™ Choose V2Works to Get Started

Choose V2Works to Get Started Choose V2Works to be Your Brand Vanguard The greatest challenge in developing a great brand, is finding a partner who can offer strategic thinking as well as creative magic. In most companies, strategy and creativity are separated. It’s a clear case of left-brain (strategic) versus right-brain (creative), and it creates a gap. How do you bridge the gap? This is where V2Works and Brandgineering by Design™ brings value. Our Brandgineers are the human bridge between STRATEGY and MAGIC. We combine left-brain thinking with right-brain wizardry to build brand architectures that are both strong and flexible. We consider ourselves the Chief Brand Officer of each and every client, where intelligent design and innovative brand management is paired with our reliable and collaborative team of Brandgineers [...]

V2Process™ Choose V2Works to Get Started2020-08-24T20:48:25-07:00

IDEX Product Catalogs Companion Catalogs for Lab & OEM

2014 Laboratory & OEM Product Catalogs For over 20 years, V2Works has been collaborating and designing 200+ page catalogs alongside IDEX Health & Science (formerly Upchurch Scientific) to feature their expertise in fluidic pathway products and applications. In addition to the main catalog, this year we also completed a companion catalog of 40 pages to focus on IDEX’s vision of helping OEMs make better instruments for critical chemical analysis, separations and in vitro diagnostic testing. The partner piece was designed to match the overall look-and-feel of the main catalog, but V2Works featured larger images of their products to enhance important product functionalities. This project required: Print Design 3D Graphics Custom Illustrations Photography [...]

IDEX Product Catalogs Companion Catalogs for Lab & OEM2020-08-18T17:46:20-07:00

ZEUS – Intelligent Liquid Handling A New Product Brochure

A New Product Brochure Hamilton Company asked V2Works to create a stand-out brochure to feature their new product, ZEUS, which is an exceptional instrument for precision liquid handling. We collaborated with the client to come up with a unique brochure size with die cut and pops of color to help spotlight the piece among other product lines as well as the competition. Along with the unique printed appearance, the design uses lighting effects throughout to make reference to the sky god, Zeus, exhibiting the unique lightning precision of the device. The brochure features photography as well as 3D renders of the product to highlight the different aspects of the instrument. This project required: Print Design 3D Graphics Unique [...]

ZEUS – Intelligent Liquid Handling A New Product Brochure2020-07-02T17:17:57-07:00

Case Study: Diamo Powersports

Case As a boutique importer in the motorsports industry, Diamo felt distanced from their consumers and overshadowed by huge industry names such as Honda and Yamaha. Establishing a need for custom photography and smart ad placement to drive their marketing efforts, V2Works approached the situation with the experience needed to create a true branded library of image assets that could be leveraged across a wide range of advertising platforms. Strategy In the hugely competitive motorsports market, V2Works recognized the need to move away from simple product shots and towards a fully-realized lifestyle photo shoot. Providing casting services as well as location scouting, we brought in three models to showcase the product in a contextualized setting. Results We provided Diamo [...]

Case Study: Diamo Powersports2020-07-01T16:40:22-07:00

Case Study: Ironmaster

Case After enjoying decades as a leader in the specialized exercise equipment industry, Ironmaster began feeling an increased distance from their customer base, which was further impacted by the economic downturn of the early 2000′s. Facing a need to revitalize and refresh their brand and collateral, they turned to V2Works for a complete brand reassessment. Strategy Ironmaster’s new look needed to be modern and clean while delivering the same emphasis on values and high-quality products that had been their hallmark for over thirty years. Establishing a core library of logo marks, branded colors and graphic elements, we laid the groundwork for a comprehensive suite of engaging marketing materials. Photography was a key element to the job – using our on-site studio, [...]

Case Study: Ironmaster2020-07-01T16:38:27-07:00

Case Study: Kasea Motorsports

Case A pioneer in the youth ATV and scooter business, Kasea enjoyed years of industry-leading business, but had since felt it’s connection to their consumers waning. V2Works was brought in to update the brand’s image and increase consumer relativity in the youth ATV and scooter markets by heightening consumer interest and increasing dealer revenue momentum. Strategy We approached Kasea’s brand with a fresh viewpoint of appealing directly to the youth market, creating a fun suite of marketing collateral which positioned the brand at the forefront of the industry, and allowed Kasea to demand increased dealer volume. Results Annual sales increased five-fold after their re-brand. Kasea captured the dealer revenue they were seeking, and enjoyed a return to consumer attention [...]

Case Study: Kasea Motorsports2020-07-01T16:37:00-07:00
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The Simpler the Brand, the Sweeter the Victory

Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.

Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.