Connecting Customer to Company with a Bold Catalog Design
Our catalog design for safety clothier Majestic shows how print catalogs take you beyond cool layouts to connect customers with relevant products and real experiences. In a digital age where users find products by their key words and click through paths, clear navigation in print catalogs is more essential than ever. Not only were we able to distill an entire clothing line into a 152 page print catalog, but we also worked to sync content, visuals and the catalog’s navigational system with e-commerce order forms, ads and landing pages. This catalog design was a crowning element to a functional product ordering system that bridged print navigation seamlessly into a digital platform.