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Chronus Logo Development

Chronus Logo Development Along with development of the Chronus brand, Chronus launched with multiple levels of coaching and mentoring modules, each needing their own brand extension. V2Works developed a series of marks that distributors could use depending on their appropriate position. Each level was designated by color coding and distinctive level names. This project required: Brand Development Color Development Design & Layout Specification and Guidelines

Chronus Logo Development2020-07-02T16:38:02-07:00

Chronus Culture Posters

Chronus Culture Interaction To further develop a culture for mentoring and coaching, Chronus looked to V2Works to create a series of art to be displayed throughout their corporate offices. The aim of each poster was to display helpful, and sometimes inspirational, information to continue to foster a mentoring attitude. This project required: Brand Development Design Layout Appropriation of Brand Imagery

Chronus Culture Posters2020-08-18T17:38:44-07:00

Hamilton Incyte Ad Series

Hamilton Incyte Ad Series In collaboration with Hamilton Company’s marketing team, V2Works designed a series of ads to show the most important feature of their Incyte product line — online cell monitoring in real-time. The ads feature a sequence of people enjoying time outside of the laboratory, and let text bubbles tell the story of how Incyte is working for them back in the lab. This project required: Design Layout Copy Writing Appropriation of Brand Photography & Imagery

Hamilton Incyte Ad Series2020-07-02T15:16:04-07:00

Hamilton Optical Oxygen Sensors

Hamilton Optical Oxygen Sensors Hamilton Company challenged V2Works to develop and design a dynamic brochure to market the intelligence of their VisiFerm line of Optical Oxygen Sensors. V2′s team created unique techniques to get the best possible story on the page. Focusing on the most relevant information for the end-user, complex 3D renderings were displayed along with detailed infographics and information. This project required: Creative 3D Rendering Infographic Design Copy Writing Design & Layout Appropriation of Brand Photography & Imagery Content Organization

Hamilton Optical Oxygen Sensors2020-07-02T15:12:11-07:00

Hamilton Online Cell Density Brochure

Hamilton Online Cell Density Brochure In order to showcase the innovative technology of Online Cell Density Monitoring — a way to monitor cells in real-time —  Hamilton Company looked to V2Works to create a dynamic brochure. To tell the story in an easy-to-understand way, V2′s team incorporated elaborate infographics and detailed 3D renderings that would speak intelligently to the target audience. This project required: Creative 3D Rendering Infographic Design Copy Writing Design & Layout Appropriation of Brand Photography & Imagery Content Organization

Hamilton Online Cell Density Brochure2020-07-02T15:07:50-07:00

DirtFish Shirt Designs

DirtFish Shirt Designs To target the high-energy crowd of DirtFish rally school drivers and supporters, V2Works created a series of unique shirt designs for both men and women. View More DirtFish Merch: Women & Children Designs DirtFish Merchandise Designs This project required: Design Layout Creative

DirtFish Shirt Designs2020-07-02T14:32:59-07:00

DirtFish Merchandise

DirtFish Merchandise The leading rally school in North America, DirtFish, challenged V2works to create multiple merchandise designs that could be used for the promotion of their anniversary. V2′s team came up with many unique designs and merchandise ideas for the event. View More DirtFish Merch: DirtFish Shirt Designs Women & Children Designs This project required: Design Layout Creative

DirtFish Merchandise2020-07-02T14:34:41-07:00

DirtFish Advertising: Let Our Ads Do the Driving

Let Our Ads Do the Driving The DirtFish ad campaign focused primarily on market saturation—building awareness around an industrious product, getting drivers out of their comfort zones and out on the track. We let our in-house action photography speak for itself, tipping the scales with quippy headlines and concise, clear messaging. By paying off on-brand visuals with strategic ad placement, we were able to catapult class sales to capacity in just a few short months. This project required: Original Photography Copy Writing Print Design & Layout

DirtFish Advertising: Let Our Ads Do the Driving2020-07-01T23:00:47-07:00

DirtFish Brochure Leave-behind Marketing that Leaves a Lasting Impression

Leave-behind Marketing the Leaves a Lasting Impression DirtFish looked to us to create marketing collateral that would leave their customers inspired to drive rally. We designed a brochure that combined original photography, technical accuracy, and streamlined content for an efficient and usable leave-behind to navigate the DirtFish Rally classes. The brochure is an ‘everything-you-need-to-know’ snapshot of the driving opportunities at DirtFish Rally School and prominently features action shots of the two main rally car types available. Whichever your poison, the DirtFish Brochure inspires you to get in the driver’s seat. This project required: Print Design Photography Copy Writing

DirtFish Brochure Leave-behind Marketing that Leaves a Lasting Impression2020-07-02T20:21:55-07:00

Case Study: DirtFish

Case DirtFish is the most prestigious rally racing school in America set at the foothills of the Cascade Mountains in Washington State. With over 315 acres of gravel, mud and tarmac, DirtFish is one of the most qualified locations in the world to learn or train for rally racing. With a corner on the niche rally industry, the team at DirtFish looked to expand their rally racing empire, laying the groundwork for a global brand development. Strategy We collaborated with the DirtFish team, getting our hands dirty to restructure the brand from the ground up. The discovery process included spending quality time at the facility working with sales personnel, instructors, and even mechanics. Together, the DirtFish team and rally car [...]

Case Study: DirtFish2020-07-01T16:46:14-07:00
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