IDEXology Campaign Video for Vulcan Bonded Solutions
As part of a sizable campaign aimed at targeting OEM customers with strategic problem/solution messaging, our clients identified a number of complex issues they wanted to educate their customers about and provide a remedy for. This in turn, would ease customers’ workflows and development processes while also creating trust. As part of a larger series of “intelligent solution” videos, V2Works collaborated directly with key product solution managers to discover the essential information that should be communicated for each video. From there, our team of Brandgineers wrote a script and storyboarded a series-wide animation style that would succinctly explain every point of concern and how to easily resolve them. This is one of the videos in the IDEXology series that explains the pitfalls of choosing a bonding solution for flow cells and microfluidic devices.