Are you getting the most out of your posts on LinkedIn? Follow these handy tips to make sure your posts are following LinkedIn best practices. Increase Content Engagement Sharing valuable content with people who want to see it is the biggest hurdle with social media. Use “Targeted Audience” when posting. This makes sure that only people who are interested in what you are posting, see it. When you are creating a post, you can target the audience and it will tell you how many people you are going to reach before you press post. If the reach is not that great, remove the targeted filter. Reach More People Globally Create page admins in various countries so they can post and share relevant content to their region. Display your page’s name [...]
LinkedIn has made some changes to their Showcase Pages this year. We want our clients to always be in the loop with changing technology, so we wrote this summary of the new features for you. What are LinkedIn Showcase Pages? LinkedIn Showcase Pages are subpages of your main company page. They work as a place where you can interact with your target audience and showcase life inside your business such as business lines, products, or initiatives. New Features LinkedIn now offers Content Suggestions, a feature that tells the admins what is trending with their followers. Take these insights and share more relevant content on that topic with your followers. Many of the new changes have to do with jobs. People looking for jobs at specific companies can gain [...]
Prove Your Marketing Worth to Corporate with These 6 Metrics Studies show that 73% of executives don’t believe that marketing drives demand and revenue. As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics and we have to make sure that we can prove the ROI of our marketing efforts. Do you know which metrics actually matter to your boss? In this cheat sheet of metrics, we’ll share the six metrics that do. In this brief 10-page cheat sheet, you’ll find: 6 marketing metrics that prove the value of your marketing efforts Formulas and examples to help you calculate your own metrics Explanations and scenarios of why these metrics are important and how to interpret them Download our formula cheat [...]
Attract New Customers with Inbound Marketing Congratulations! You are ready to change the way you market your business and start reaching new potential customers as well as retaining current ones. Generating leads is a marketer’s single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective. Learn why your current marketing plan may be struggling and how inbound can help you turn it around. Download the white paper to learn: Why the old marketing techniques are failing What inbound marketing is How social media and SEO can propel your business And more! This is your guide to revolutionizing your marketing to get the most bang for your buck. download now
15 Enviable Examples of Inbound Marketing Strengthen your lead generation strategy with this easy to use guide. A marketer’s single most important objective is to increase lead generation. Despite this, 9 in 10 marketers describe their lead generation process as inefficient and/or ineffective. That’s a lot of room for improvement. To help kick your lead generation into overdrive, we have organized a guide of 15 Powerful Lead Generation Strategies to drive success. Download the guide to learn: What content generates the most leads Proven landing page practices that get conversions How to create irresistible offers How to integrate social media into your marketing plan And more! This is your blueprint to generating quality leads for your sales team. download now
For our 2019 6th Annual Pumpkin Decorating Contest, the V2Works Brandgineering team delivered another selection of creativity. Check out our entries from other contests. To celebrate the day, we also played hooky and closed the office for the afternoon to go watch a movie. But, first we needed masks. The year, we wore our V2 attire and chose a "monster" to use as a mask. As usual, the Halloween festivities were a blast.
Case IDEX Health & Science asked V2Works to overhaul their Social Media strategy. After establishing goals, reviewing their current plan, and researching current, viable B2B methods, we came up with a plan. Strategy We developed a branded post-style that included not only their images, but brand voice, as well as a hash-tag strategy. We aimed for a post per channel per day, spreading out an average of 35 posts over their social channels each month. Results The major, over-arching campaign over these months was the IDEXology campaign which brought a 39.8% increase in website sessions and a 45% increase in website users. Large increases in social media traffic has also been a key result of the IDEXology campaign, [...]
VPT Power Expands Product Offering with VPT Components and a New Website V2Works partnered with VPT Power to create a new website for their new division, VPT Components. The user interface and experience design revolved around their main persona, who already knows exactly what they are looking for by part number, and wants to find the product information as quickly and easily as possible. Based on this objective, and thousands of products to feature, we designed a website with a quick path to products which are shown in an easy-to-read table format. The products can be filtered or searched by any of their identifiers, to make the user experience even smoother. On the client side, with so many products to maintain, we created a [...]
Today, V2Works announced that it has joined HubSpot as a Certified Agency Partner. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support. Of the announcement, HubSpot Channel Account Manager, Kerri Harrington, said, “We are pleased to embrace V2Works as part of HubSpot’s Partner program. Their vast experience as a full-fledged branding agency combined with inbound marketing know-how creates a unique and innovative approach for companies who want a comprehensive strategy for their brand that returns measurable results. I’m eager to watch their progress and growth.” Troy Turner, Creative Director / Principal of V2Works is equally delighted with the partnership. "We're very excited to announce this partnership with HubSpot. V2Works already provides comprehensive [...]
For our 2018 5th Annual Pumpkin Decorating Contest, the V2Works Brandgineering team brought forward a diverse assortment of creativity. Check out our entries from other contests.