Project Description

Microlab Product Launch

To help Hamilton Robotics enter into the next chapter of growth, V2Works created a new brand strategy to help introduce their newest robot, the Microlab Prep, and further their position as a leading partner in automated liquid handling.


Hamilton Company, which develops high quality automated liquid handling solutions, was about to release their smallest robot yet — the Microlab Prep. With such an important step of bringing convenience to scientific research, V2Works collaborated with the client to develop a dynamic product and brand strategy to help make “automating the lab” more approachable. We utilized our Brandgineering by Design process to develop a personalized and conversational messaging strategy for the Prep and completed a full brand roll-out.


Creative strategy and implementation, brand development, positioning and messaging, imagery, packaging, brochure and manuals, web development, digital and social campaigns, extensive product illustrations, collateral materials, trade show graphics, and more.


Along with a fun messaging strategy, the Microlab Prep campaign utilizes a bright yellow brand color to uphold its friendly nature and help it stand out from the crowd. The newly launched product is approachable and confident, using a sociable personality to support the company’s solid reputation and successful track record.

Project Requirements


Brand Development
Specification and Guidelines
Campaign Development


Design & Layout
Infographic Design
Original Photography
Print Design & Layout


Brochure Design
Manual Design
Interface & Web Design
Web Banner Design

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I worked with V2Works on a major rebrand for my organization, and the results speak for themselves. Every person in my organization is excited about the direction we are going. Customers are responding positively to our new look and feel. We now have a cohesive design to roll out across our entire organization, so that we are always sending a consistent message about who we are and what we do. I gave V2Works everything I could about our previous brand, our current brand, and our market, and they took us in a new direction that captured the essence of what we were trying to convey. I couldn’t be more satisfied with our work together!

Hayley Dyer, Biosero, Inc.

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Mark Kincy, IDEX Health & Science

“We needed a creative design firm that would listen to our ideas to help turn things around. V2Works has helped us to create a more professional image and modern identity. In the last 4 years we have almost tripled our business.”

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Alan Schell, Upchurch Scientific



All kidding aside, we’re really dedicated to solving business challenges and Brandgineering perpetual value for our clients. We’re more than a branding agency, we’re your partner.