Project Description

Microlab Product Launch

To help Hamilton Robotics enter into the next chapter of growth, V2Works created a new brand strategy to help introduce their newest robot, the Microlab Prep, and further their position as a leading partner in automated liquid handling.

CASE

Hamilton Company, which develops high quality automated liquid handling solutions, was about to release their smallest robot yet — the Microlab Prep. With such an important step of bringing convenience to scientific research, V2Works collaborated with the client to develop a dynamic product and brand strategy to help make “automating the lab” more approachable. We utilized our Brandgineering by Design process to develop a personalized and conversational messaging strategy for the Prep and completed a full brand roll-out.

STRATEGY

Creative strategy and implementation, brand development, positioning and messaging, imagery, packaging, brochure and manuals, web development, digital and social campaigns, extensive product illustrations, collateral materials, trade show graphics, and more.

RESULTS

Along with a fun messaging strategy, the Microlab Prep campaign utilizes a bright yellow brand color to uphold its friendly nature and help it stand out from the crowd. The newly launched product is approachable and confident, using a sociable personality to support the company’s solid reputation and successful track record.

Project Requirements

BRAND STRATEGY

Brand Development
Specification and Guidelines
Campaign Development
Messaging

CREATIVE BRANDING

Design & Layout
Infographic Design
Original Photography
Print Design & Layout

BRAND MARKETING

Brochure Design
Manual Design
Packaging
Interface & Web Design
Web Banner Design

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“V2Works exceeded our expectations at each step. Not only did they stay on the agreed project timeline, but they also stayed within budget. We simply could not be happier with the end result.”
Timothy O'Hara, Altavair Air Finance
“V2Works is an essential part of our marketing team. They are lightening fast, easy to work with, great at helping you hone your message, and the best graphic designers I have ever worked with.”
Mark Kincy, IDEX Health & Science
“We needed a creative design firm that would listen to our ideas to help turn things around. V2Works has helped us to create a more professional image and modern identity. In the last 4 years we have almost tripled our business.”
Matt Dawson, Ironmaster
“When it comes to advertising budgets you will eventually have to talk about ROI. V2Works takes the time to learn about our business and together we get a lot more done for the money.”
Alan Schell, Upchurch Scientific, Your Content Goes Here

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All kidding aside, we’re really dedicated to solving business challenges and Brandgineering perpetual value for our clients. We’re more than a branding agency, we’re your partner.