Hamilton Company, which develops high quality automated liquid handling solutions, was about to release their smallest robot yet — the Microlab Prep. With such an important step of bringing convenience to scientific research, V2Works collaborated with the client to develop a dynamic product and brand strategy to help make “automating the lab” more approachable. We utilized our Brandgineering by Design process to develop a personalized and conversational messaging strategy for the Prep and completed a full brand roll-out.
Creative strategy and implementation, brand development, positioning and messaging, imagery, packaging, brochure and manuals, web development, digital and social campaigns, extensive product illustrations, collateral materials, trade show graphics, and more.
Along with a fun messaging strategy, the Microlab Prep campaign utilizes a bright yellow brand color to uphold its friendly nature and help it stand out from the crowd. The newly launched product is approachable and confident, using a sociable personality to support the company’s solid reputation and successful track record.